Taking two nation-wide famous fashion wholesale markets for case study, i.e. Zoo Market in Beijing and Doota Market in Seoul,a comparative study is carried out on the fashion wholesale markets of Beijing and Seoul. Th...Taking two nation-wide famous fashion wholesale markets for case study, i.e. Zoo Market in Beijing and Doota Market in Seoul,a comparative study is carried out on the fashion wholesale markets of Beijing and Seoul. The history, general situation,surrounding environments and characteristics of the markets in the two cities are introduced and analyzed. The sameness anddifferences are compared. Suggestions are put forward to Beijing fashion wholesale market according to the disadvantagescompared with Seoul.展开更多
Online shopping has become an important new channel because of its rapid development and broad application of the Internettechnology. As consumer information search and release gradually shift from offline to online, ...Online shopping has become an important new channel because of its rapid development and broad application of the Internettechnology. As consumer information search and release gradually shift from offline to online, online reviews of products havebecome more valuable. Research shows that most online shoppers view online reviews from product users before purchasing. Asone of the most important forms of spreading awareness, online product reviews has an increasing impact on customer purchasedecisions and has gradually become an urgent issue in network marketing research. This phenomenon impels businesses to realizethat online reviews significantly affect trading volume. Businesses have attempted to manipulate online reviews by providing asignificant number of positive comments that could lead to consumer confidence and purchase of products. Internet users inChina are more interested in reading negative comments compared with the rest of the global Internet users. Thus, the effects ofstructural characteristics of potential customers, negative attitudes, and behavioral intentions have not yet aroused global concernbecause this phenomenon has been limited to the local scale.Based on literature, the main objective of negative online reviews is the positioning of fashion products. The perception ofnegative online reviews, purchase attitudes, and behaviors are the factors considered in the present study. Negative online reviewsof clothing and accessories sold online and their influence on consumer purchase intention and attitudes are analyzed. The studyaims to confirm that negative online reviews have an effect on consumer purchase intention, attitudes, and behaviors. Moreover,buying attitudes influence behavior intention.展开更多
As the Economic Reform and Opening Up processes continue to develop intensively in China, the tourism industry has attained aconsiderable scale and has developed rapidly after nearly 20 years of progress. In recent ye...As the Economic Reform and Opening Up processes continue to develop intensively in China, the tourism industry has attained aconsiderable scale and has developed rapidly after nearly 20 years of progress. In recent years, leisure tourism has become arapidly growing sunrise industry as a result of the gradual increase in Chinese income. Such increase became evident in the 80sand 90s, when consumption attitudes changed. Furthermore, the Internet and e-commerce have also grown very quickly.Consequently, the natural integration of tourism and e-commerce occurred. From 2004 to 2014, e-commerce websites devoted toChinese tourism emerged continuously, and the industry scale expanded unceasingly. Gradually, e-commerce captured thetraditional offline travel agency＇s market share. The pattern of industrial upgrading in tourism has become the current trend.However, some problems and contradictions also exist in the development of e-commerce in the tourism industry, and manytourism websites that once flourished had their ups and downs and even declined amidst the competition. This decline has beenbrought about by the failure of some tourism enterprises to grasp the purchase intention of customers and to enhance their corecompetitiveness according to the actual demands of their users. Thus, this empirical study aims to provide a better marketingstrategy policy for online travel managers. To attain this aim, questionnaire survey methods were used in combination with theanalysis of the related characteristics of online travel products.展开更多
文摘Taking two nation-wide famous fashion wholesale markets for case study, i.e. Zoo Market in Beijing and Doota Market in Seoul,a comparative study is carried out on the fashion wholesale markets of Beijing and Seoul. The history, general situation,surrounding environments and characteristics of the markets in the two cities are introduced and analyzed. The sameness anddifferences are compared. Suggestions are put forward to Beijing fashion wholesale market according to the disadvantagescompared with Seoul.
文摘Online shopping has become an important new channel because of its rapid development and broad application of the Internettechnology. As consumer information search and release gradually shift from offline to online, online reviews of products havebecome more valuable. Research shows that most online shoppers view online reviews from product users before purchasing. Asone of the most important forms of spreading awareness, online product reviews has an increasing impact on customer purchasedecisions and has gradually become an urgent issue in network marketing research. This phenomenon impels businesses to realizethat online reviews significantly affect trading volume. Businesses have attempted to manipulate online reviews by providing asignificant number of positive comments that could lead to consumer confidence and purchase of products. Internet users inChina are more interested in reading negative comments compared with the rest of the global Internet users. Thus, the effects ofstructural characteristics of potential customers, negative attitudes, and behavioral intentions have not yet aroused global concernbecause this phenomenon has been limited to the local scale.Based on literature, the main objective of negative online reviews is the positioning of fashion products. The perception ofnegative online reviews, purchase attitudes, and behaviors are the factors considered in the present study. Negative online reviewsof clothing and accessories sold online and their influence on consumer purchase intention and attitudes are analyzed. The studyaims to confirm that negative online reviews have an effect on consumer purchase intention, attitudes, and behaviors. Moreover,buying attitudes influence behavior intention.
文摘As the Economic Reform and Opening Up processes continue to develop intensively in China, the tourism industry has attained aconsiderable scale and has developed rapidly after nearly 20 years of progress. In recent years, leisure tourism has become arapidly growing sunrise industry as a result of the gradual increase in Chinese income. Such increase became evident in the 80sand 90s, when consumption attitudes changed. Furthermore, the Internet and e-commerce have also grown very quickly.Consequently, the natural integration of tourism and e-commerce occurred. From 2004 to 2014, e-commerce websites devoted toChinese tourism emerged continuously, and the industry scale expanded unceasingly. Gradually, e-commerce captured thetraditional offline travel agency＇s market share. The pattern of industrial upgrading in tourism has become the current trend.However, some problems and contradictions also exist in the development of e-commerce in the tourism industry, and manytourism websites that once flourished had their ups and downs and even declined amidst the competition. This decline has beenbrought about by the failure of some tourism enterprises to grasp the purchase intention of customers and to enhance their corecompetitiveness according to the actual demands of their users. Thus, this empirical study aims to provide a better marketingstrategy policy for online travel managers. To attain this aim, questionnaire survey methods were used in combination with theanalysis of the related characteristics of online travel products.
