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Economic analysis in product design——A case study of a TCM dietary supplement
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作者 Yuen Shan Cheng ka yip fung +1 位作者 ka Ming Ng Christianto Wibowo 《Chinese Journal of Chemical Engineering》 SCIE EI CAS CSCD 2016年第1期202-214,共13页
An approach for the economic analysis of chemical product design is proposed. It takes into account of customers' preference on product quality and economic considerations such as pricing, profit, market share, ca... An approach for the economic analysis of chemical product design is proposed. It takes into account of customers' preference on product quality and economic considerations such as pricing, profit, market share, capital investment, and operating cost. The activities needed to support business decision making – identifying product quality, estimating product cost, calculating financial metrics, and performing make–buy analysis – are discussed.The design of a Ganoderma lucidum dietary supplement, a traditional Chinese medicinal(TCM) product, is used to illustrate all the activities in this approach. 展开更多
关键词 Product design Product conceptualization TCM dietary supplement Economic analysis Make–buy analysis
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