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Evaluating the moderated-mediation effects of switchingcosts in the link between social capital and NPD performance
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作者 Yi Li nelson oly ndubisi +1 位作者 Gang Li Jinpeng Xu 《Journal of Management Science and Engineering》 CSCD 2024年第2期161-176,共16页
In this study,we explore the causes and performance outcomes of switching costs in the context of new product development(NPD)from both the supplier and customer perspectives,and discuss the role that switching costs ... In this study,we explore the causes and performance outcomes of switching costs in the context of new product development(NPD)from both the supplier and customer perspectives,and discuss the role that switching costs play as moderators and mediators in the relationship between social capital and NPD performance.Based on data from 214 Chinese manufacturers,we employ the structural equation model to test our conceptual model and hypotheses.The results indicate that relationship quality and customer involvement positively and negatively affect switching costs,respectively,and that switching costs negatively affect NPD performance.Switching costs mediate and moderate the relationship between social capital and NPD performance.Furthermore,switching costs significantly and positively moderate the relationship between relationship quality and NPD performance.On the other hand,switching costs insignificantly and negatively moderate the relationship between customer involvement and NPD performance.The theoretical and managerial implications of the findings are discussed. 展开更多
关键词 Social capital New product development(NPD) PERFORMANCE Switching costs Moderated mediation analysis China
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ORGANIZATIONAL LEARNING AND VENDOR SUPPORT QUALITY BY THE USAGE OF APPLICATION SOFTWARE PACKAGES:A STUDY OF ASIAN ENTREPRENEURS 被引量:1
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作者 nelson oly ndubisi Omprakash K.GUPTA Samia MASSOUD 《Systems Science and Systems Engineering》 CSCD 2003年第3期314-331,共18页
In this paper we study how organizational learning impacts organizational behavior, and how vendor support quality enhances product adoption and usage behavior. These constructs were verified using Application Softwar... In this paper we study how organizational learning impacts organizational behavior, and how vendor support quality enhances product adoption and usage behavior. These constructs were verified using Application Software Packages (ASP) - a prewritten, precoded, commercially available set of programs that eliminates the need for individuals or organizations to write their own software programs for certain functions. The relationship between ASP usage, usage outcomes and use processes were also investigated. Two hundred and ninety-five Chinese, Indian, and Malay entrepreneurships were studied. It was found that usage outcome strongly determines usage, while use process has only an indirect relationship (via outcome) on usage. The impact of organizational learning and vendor service quality on usage, usage outcome, and use process were robust. Theoretical and practical implications of the research are discussed. 展开更多
关键词 Organizational learning vendor support quality application software packages ASIAN ENTREPRENEURSHIP
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