Along with the development of socialized media and self-help tourism,tourism industry has been going into tourism social times.Based on technology acceptance model,use and gratifications approach,and weighted and calc...Along with the development of socialized media and self-help tourism,tourism industry has been going into tourism social times.Based on technology acceptance model,use and gratifications approach,and weighted and calculated needs theory,this study explored the impact of perceived popularity,perceived characteristics,and perceived need on the use of tourism social network site and being a member of it.This study also discussed the interaction of perceived popularity,perceived characteristics,and perceived need.The findings of this paper could be used to help the management operator pay attention to strengthen the function of tourism social network site in order to provide better information for users and satisfied the needs of users.展开更多
Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experienc...Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experience,perceived value,satisfaction,and behavioral intention.And their relationship is the key point for the sustainable development of theme park market.This study constituted the relationship path theory mode of hypothesis between brand experience,perceived value,satisfactory,behavior intention.The key findings of this study revealed that the brand experience of theme park has significant positive impact on perceived value and satisfaction.In that,thoughts have no significant impact on emotional value and societal value.Similarly,functional experience has no significant impact on recreational value.Subsequently,perceived value has significant positive impact on satisfaction.And lastly,satisfaction has significant positive impact on tourist behavioral intention.The findings of this study may offer constructive bases to the management of Shanghai Disneyland and other theme park attractions of similar nature in formulating policies and marketing strategies.展开更多
Tourist loyalty is an important factor that affects tourist destinations’competitiveness and has a great practical meaning for the sustainable development of tourist destinations.Based on the theory of cognition-emot...Tourist loyalty is an important factor that affects tourist destinations’competitiveness and has a great practical meaning for the sustainable development of tourist destinations.Based on the theory of cognition-emotion-intention,this study takes Mount Wutai,a World Cultural Heritage in China as an empirical case,to conduct an empirical study on the relationship between cultural identity,place attachment,and tourist loyalty,using a structural equation model.The results show that:First,tourist cultural identity can form an extension of behavior and has a positive direct effect on tourist loyalty.Besides,spiritual culture identity is more likely to exert a significant positive effect on tourist loyalty.Second,cultural identity has a partial impact on place attachment,and spiritual cultural identity has a positive effect on place attachment.Material cultural identity is only a direct positive drive to place identity.Third,place attachment partially mediates the relationship between cultural identity and revisit intention.Besides,place identity has a partial mediating effect between cultural identity and recommendation intention.This paper expands the research on the influence mechanism of tourist loyalty,verifies the direct driving effect of cultural identity on tourist revisit intention and recommendation intention,and puts forward relevant suggestions for managing cultural tourism destinations.展开更多
基金This study was supported by a grant from the Projects of the National Natural Science Foundation of China(No.72074053).
文摘Along with the development of socialized media and self-help tourism,tourism industry has been going into tourism social times.Based on technology acceptance model,use and gratifications approach,and weighted and calculated needs theory,this study explored the impact of perceived popularity,perceived characteristics,and perceived need on the use of tourism social network site and being a member of it.This study also discussed the interaction of perceived popularity,perceived characteristics,and perceived need.The findings of this paper could be used to help the management operator pay attention to strengthen the function of tourism social network site in order to provide better information for users and satisfied the needs of users.
基金This study was supported by a grant from the Projects of the National Natural Science Foundation of China(No.72074053)National Science Innovation Project of Fudan University(No.10246130).
文摘Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experience,perceived value,satisfaction,and behavioral intention.And their relationship is the key point for the sustainable development of theme park market.This study constituted the relationship path theory mode of hypothesis between brand experience,perceived value,satisfactory,behavior intention.The key findings of this study revealed that the brand experience of theme park has significant positive impact on perceived value and satisfaction.In that,thoughts have no significant impact on emotional value and societal value.Similarly,functional experience has no significant impact on recreational value.Subsequently,perceived value has significant positive impact on satisfaction.And lastly,satisfaction has significant positive impact on tourist behavioral intention.The findings of this study may offer constructive bases to the management of Shanghai Disneyland and other theme park attractions of similar nature in formulating policies and marketing strategies.
基金supported by a grant from the Projects of the National Natural Science Foundation of China(No.7207040829).
文摘Tourist loyalty is an important factor that affects tourist destinations’competitiveness and has a great practical meaning for the sustainable development of tourist destinations.Based on the theory of cognition-emotion-intention,this study takes Mount Wutai,a World Cultural Heritage in China as an empirical case,to conduct an empirical study on the relationship between cultural identity,place attachment,and tourist loyalty,using a structural equation model.The results show that:First,tourist cultural identity can form an extension of behavior and has a positive direct effect on tourist loyalty.Besides,spiritual culture identity is more likely to exert a significant positive effect on tourist loyalty.Second,cultural identity has a partial impact on place attachment,and spiritual cultural identity has a positive effect on place attachment.Material cultural identity is only a direct positive drive to place identity.Third,place attachment partially mediates the relationship between cultural identity and revisit intention.Besides,place identity has a partial mediating effect between cultural identity and recommendation intention.This paper expands the research on the influence mechanism of tourist loyalty,verifies the direct driving effect of cultural identity on tourist revisit intention and recommendation intention,and puts forward relevant suggestions for managing cultural tourism destinations.
