This study examines how fashion designer-entrepreneurs(FDEs)leverage digital storytelling on social media to build brand identity and engage audiences,focusing on the case of Jicheng,a Chinese FDE on Weibo.By analyzin...This study examines how fashion designer-entrepreneurs(FDEs)leverage digital storytelling on social media to build brand identity and engage audiences,focusing on the case of Jicheng,a Chinese FDE on Weibo.By analyzing posts over nine months,the research explores how storytelling formats(text,photos,videos)and cultural themes(such as human nature and time/space)affect audience engagement,measured through likes,comments,and shares.The findings indicate that text-photo combinations and relatable,timely content are the most effective in fostering interaction and social capital.The paper offers recommendations for FDEs to enhance digital storytelling,emphasizing the importance of balancing thematic consistency with content novelty to support brand growth and audience loyalty.This approach underscores the critical role of cultivating sustainable relationships between FDEs and their audiences.展开更多
With the rapid development of digitalization and intelligence,the widespread application of artificial intelligence(AI)technology is reshaping all walks of life,especially in the field of graphic design.AI’s advances...With the rapid development of digitalization and intelligence,the widespread application of artificial intelligence(AI)technology is reshaping all walks of life,especially in the field of graphic design.AI’s advances in graphic design,image processing,and content generation have revolutionized the way designers work and think.Designers are no longer just creative executors,but innovators who work with AI tools.AI technology improves design efficiency by automating repetitive tasks,allowing designers to devote more energy to creative and strategic aspects.In this new environment,designers’skills and work content are also evolving to adapt to the changes brought about by technology.Traditional design processes are being broken,and designers need to quickly generate multiple designs in a short period of time to meet the needs of customers and the market.This transformation is not just an update of tools,but an innovation of the entire design thinking and practice pattern,requiring designers to re-examine their creativity and professionalism.展开更多
Power Designer是一个运行在Windows平台上的系统建模工具,它可以使软件开发人员和数据库管理员协同工作,快速建立起软件的系统模型,为开发一个稳定可靠的软件打下基础。文中通过实例的建设过程,介绍了Power Designer的分析设计过程及...Power Designer是一个运行在Windows平台上的系统建模工具,它可以使软件开发人员和数据库管理员协同工作,快速建立起软件的系统模型,为开发一个稳定可靠的软件打下基础。文中通过实例的建设过程,介绍了Power Designer的分析设计过程及软件代码、数据库的生成过程。展开更多
文摘This study examines how fashion designer-entrepreneurs(FDEs)leverage digital storytelling on social media to build brand identity and engage audiences,focusing on the case of Jicheng,a Chinese FDE on Weibo.By analyzing posts over nine months,the research explores how storytelling formats(text,photos,videos)and cultural themes(such as human nature and time/space)affect audience engagement,measured through likes,comments,and shares.The findings indicate that text-photo combinations and relatable,timely content are the most effective in fostering interaction and social capital.The paper offers recommendations for FDEs to enhance digital storytelling,emphasizing the importance of balancing thematic consistency with content novelty to support brand growth and audience loyalty.This approach underscores the critical role of cultivating sustainable relationships between FDEs and their audiences.
文摘With the rapid development of digitalization and intelligence,the widespread application of artificial intelligence(AI)technology is reshaping all walks of life,especially in the field of graphic design.AI’s advances in graphic design,image processing,and content generation have revolutionized the way designers work and think.Designers are no longer just creative executors,but innovators who work with AI tools.AI technology improves design efficiency by automating repetitive tasks,allowing designers to devote more energy to creative and strategic aspects.In this new environment,designers’skills and work content are also evolving to adapt to the changes brought about by technology.Traditional design processes are being broken,and designers need to quickly generate multiple designs in a short period of time to meet the needs of customers and the market.This transformation is not just an update of tools,but an innovation of the entire design thinking and practice pattern,requiring designers to re-examine their creativity and professionalism.
