Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

Evaluation of Several Phases in the Development of Management Accounting

This paper discusses three issues, raised by Relevance Lost （Johnson ＆ Kaplan, 1987）, about historical evaluation of the development of management accounting. The first issue is when management accounting system was formed; the second is how to evaluate its development in subsequent decades; the third is how to evaluate the development of practice and research of management accounting in almost twenty years after Relevance Lost was published. The role of Relevance Lost in practice and theoretical research of management accounting is widely recognized, and the disagreement with it in this paper is in the specific area of the development history of management accounting. The authors of this paper believe that the development, through having its ups and downs over time, is generally speaking a continuous process, not separated by disconnected phases, leaping from one to another. Along with the progress in practice and research, researchers and practitioners are deepening their understanding about the theoretical foundation and practical development of management accounting. The history of development of management accounting is consistent with the process people gradually understand it.

Orientation and Development of Telecom Resource Management System in China

In consideration of the present conditions of telecom service providers in China,the objectives and possible processes of con- structing telecom resource management systems(RMS)in China are analyzed.The system boundary with other network manage- ment systems and the interface protocols are discussed.It is sug- gested that the telecom resource management system should be constructed in a proper sequence and developed in different stages.

The Current Situation of Marine Resources Development and the Way of Marine Integrated Management

As a key factor of marine ecological composition,marine resources play an important role in promoting the development of marine economy.In view of this,in view of a series of problems existing in the process of marine resources development,this paper uses the method of literature review to put forward suggestions on marine resources development and implementation measures of management path,so as to escort the development of marine resources in the new era.

Software Development for the Management of CAD Drawings

A software for the management of computer aided design（CAD） drawings was developed. It can be used to classify and register information including geometric features of the drawings, and to search appropriate reference drawings matching the given conditions of a new design. The thumbnails of the drawings can be displayed in an order of preference and can be used to zoom and access the PDF file or CAD data of a selected drawing. The thumbnails and the data structure are two key elements of the software.

Solution and Application Development of the Supply Chain Management System in SINOPEC

SINOPEC is an integrated energy and chemical company engaging in upstream,midstream and downstream operations. The business of SINOPEC covers E&P of oil and gas, refining,chemical production, as well as sales and marketing of refined oil products. In the field of oil andnatural gas exploration and development, there are 13 upstream subsidiaries in SINOPEC. By the endof 2003, the proven reserves of crude oil were 3,257 mmbbls, and natural gas reserves totaled2,887.6 bcf. The oil and gas production in 2003 included 270.96 mmbbls of oil and 187.7 bcf ofnatural gas. In the area of middle-stream operation, SINOPEC has 33 refineries. The total capacityof crude distillation is 153.9 million tons/year, about 51% of the total distillation capacity inChina. In 2003, 123.5 million tons of crude oil was processed, around 53% of total crude processedin China.

Research and Implementation of Task Management Model in Product Development Process Management

The implementation of product development process management (PDPM) is an effective means of developing products with higher quality in shorter lead time. It is argued in this paper that product, data, person and activity are basic factors in PDPM With detailed analysis of these basic factors and their relations in product developmed process, all product development activities are considered as tasks and the management of product development process is regarded as the management of task execution A task decomposition based product development model is proposed with methods of constructing task relation matrix from layer model and constraint model resulted from task decomposition. An algorithm for constructing directed task graph is given and is used in the management of tasks. Finally, the usage and limitation of the proposed PDPM model is given with further work proposed.

IRP/DSM and Sustainable Development

This paper introduces the energy consumption status in China, elaborate the affects of the unreasonable energy consumption structure on energy environment and sustainable development of economy. Simultaneously, it points out the solution, i.e., to implement integrated resources planning (IRP)/demand side management (DSM), and gives some recommendations on the way of implementing IRP/DSM.

The Development Strategy of East Hope Group＇s Entry into the Aluminum Industry

As a large private company starting from feed-processing industry, the East Hope Group has entered the aluminum industry. During the period of less than four years, it has completed two big electrolyticaluminum smelters and started the construction of a project of oxide of alumina. With its rapid speed, advanced technology and equipment, and high efficiency, the company has created a miracle in aluminum industry. From the viewpoint of strategic management, the author analyzes the strategic thinking of its entry into the aluminum industry; the strategic measures to build the company into the most competitive enterprise in this industry, and how to maintain a sustainable competitive advantage. Meanwhile, the paper plays an important reference role for the analysis of the private economy, and the enterprises with diversified thinking and those wishing to expand aggressively.

The application of modem cost management in real estate enterprise

This paper will be on the real estate development enterprise cost analysis and cost forecast, decision-making, plan, control, analysis and feedback were described, as well as how to use value engineering to enterprise value chain each link cost allocation, ut also to the enterprise strategy analysis and research, as well as cost management and strategic interaction analysis. Finally, it has a cost of real estate development enterprises case analysis and research. The author believes that the article will be on the real estate development enterprise management have some practical significance.

Evolutionary game analysis of problem processing mechanism in new collaboration

This paper analyzes a problem processing mechanism in a new collaboration system between the main manufacturer and the supplier in the"main manufacturer-supplier"mode,which has been widely applied in the collaborative development management of the complex product.This paper adopts the collaboration theory,the evolutionary game theory and numerical simulation to analyze the decision-making mechanism where one upstream supplier and one downstream manufacturer must process an unpredicted problem without any advance contract in common.Results show that both players'decision-makings are in some correlation with the initial state,income impact coefficients,and dealing cost.It is worth noting that only the initial state influences the final decision,while income impact coefficients and dealing cost just influence the decision process.This paper shows reasonable and practical suggestions for the manufacturer and supplier in a new collaboration system for the first time and is dedicated to the managerial implications on reducing risks of processing problems.

浅析桉树人工林生态问题与经营对策

对安溪县桉树人工林的生态问题进行了调查分析,并提出了桉树人工用材林发展与经营对策。

A model of quality control based on recycling economy and sustainable manufacture

People currentiy pay attention to a hotspot problem that how industrial production is evaluated and controlled based on sustainable development theory. Quality is one of the important indexes. Two mainstream theories guide us to realize the industrial sustainable development： mainly the circular economy and sustainable manufacturing are introduced. The basic characteristics of the sustainable manufacturing are introduced, and that quality management is important contents of sustainable development is indicated. Based on circular economy and sustainable manufacture theories, the drawbacks in the existing quality management models are analyzed. The requests that satisfy the big system ＂environment- society - economy＂ are summarized to build up a model. A Chinese traditional cultural principle is applied and the relevant contents are sublimated as the platform to set up the model. The new quality management concept models are put forward ＂T- D- R＂ three-dimensional structures and ＂ecological quality loop＂ model, from which the new quality concepts are formed The paper elaborates the contents and the process of setting up the models. The big quality problems of the system can be handled by the new quality concept and model that are validated in practice.

加入WTO后漳州果业的发展前景与对策

分析了漳州果业发展现状,提出在我国加入世贸组织的大背景下,如何进一步发挥漳州独特的历史、地理、人文优势,加强闽台合作,并按照国际市场的要求,改进生产经营措施,提升漳州果业的发展水平。

The coordination of regional interest in developing river basin

River basin is a special region with the characteristics of entireO, and relation, regionality and dlversity, gradation and network, openness and dissipation etc. It is an important unit that organizes and governs national economy as well as a natural re, on. In river basin, all natural essential factors relate closely each other, and there is remarkable influence between inter-regions. In the process of developing river basin, the multiplex main interest body, the diverse interest demand and the multi-ways of interest realization constitute a complicated interest network, and result in various contradictions and conflicts. Therefore, egective regional interest coordination mechanism should be estabfished to coordinate various regional interest relations. They are the public interest realization mechanism, the fair interest assignment mechanism, the effective interest integration mechanism, the expedited interest expression mechanism and the reasonable interest compensative mechanism.

Zero increase in peak discharge for sustainable development

For urban land development, some or all natural land uses （primarily pervious） are converted into impervious areas which lead to increases of runoff volume and peak discharge. Most of the developed countries require a zero increase in peak discharge for any land development, and the policy has been implemented for several decades. The policy of zero increase in peak discharge can be considered as historical and early stage for the low impact development （LID） and sustainable development, which is to maintain natural hydrological conditions by storing a part or all of additional runoff due to the development on site. The paper will discuss the policy, the policy implementation for individual projects and their impact on regional hydrology. The design rainfalls for sizing LID facilities that are determined in 206 weather stations in USA are smaller than design rainfalls for sizing detention basins.The zero-increase policy links to financial responsibility and sustainability for construction of urban stormwater infrastructures and for reducing urban flooding. The policy was compared with current practices of urban development in China to shine the light for solving urban stormwater problems. The connections and differences among LID practices, the zero-increase policy, and the flood control infrastructure were discussed. We promote and advocate the zero-increase policy on peak discharge for comprehensive stormwater management in China in addition to LID.

绩效评价导向对员工创造性的影响——绩效评价公平性的调节作用

员工创造性是提升组织创新能力的基础和关键,许多企业试图引入绩效管理系统促进知识型员工创造性,却往往未能取得理想的效果,甚至抑制了员工的创造性。本文从绩效评价目的导向的视角将绩效评价区分为管理型绩效评价和发展型绩效评价,进而研究了绩效评价导向对员工创造性的差异影响。通过对611个有效样本的实证研究表明,发展型绩效评价对员工创造性产生正向积极影响,管理型绩效评价对员工创造性产生负向消极影响。与此同时,研究还表明绩效评价公平性正向调节绩效评价与员工创造性之间的关系。绩效评价的导向为解决提升知识型员工绩效管理的有效性提供了理论突破口,为致力于提升员工创造性的企业提供了很好的借鉴和启示。