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Roles Portrayed by Women: A Content Analysis in Brazilian Television Advertisements
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作者 Claudia Rosa Acevedo Helenita Tamashiro +1 位作者 Jouliana Jordan Nohara Julio Cunha 《Journalism and Mass Communication》 2013年第7期409-421,共13页
The main purpose of this paper was to examine female roles portrayed by advertising. More specifically, the questions that motivated this research project were "What messages about women have been given to society th... The main purpose of this paper was to examine female roles portrayed by advertising. More specifically, the questions that motivated this research project were "What messages about women have been given to society through advertisement?" and "Have these portrayals been changed during the past decades?" The study consisted of a systematic content analysis of Brazilian commercials from 1973 to 2000. The population from which this sample was drawn consisted of Brazilian commercials which got an award in international and national festivals. A probabilistic sample procedure was employed. Ninety five pieces were selected. The categories and operational rules used in the study were developed based on previous research. This study has proposed that female images in advertising are depicted in three different ways: stereotyped, idealized, and plural portrayals. Our results have revealed that some specific images have changed, however, they continued to be stereotyped and idealized. 展开更多
关键词 roles in advertising gender representations mass communication female roles content analysis inmedia
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Evaluation of the Effects of Cypermethrin on Female Reproductive Function by Using Rabbit Model and of the Protective Role of Chinese Propolis 被引量:3
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作者 AE Khatab NM Hashem +2 位作者 LM El-Kodary FM Lotfy GA Hassan 《Biomedical and Environmental Sciences》 SCIE CAS CSCD 2016年第10期762-766,共5页
The prophylactic effects of Chinese propolis against cypermethrin toxicity were evaluated by performing ovary and uterus histopathology, as well as by characterizing ovarian function, embryos, and litters. Cypermethri... The prophylactic effects of Chinese propolis against cypermethrin toxicity were evaluated by performing ovary and uterus histopathology, as well as by characterizing ovarian function, embryos, and litters. Cypermethrin induced atypia in the ovary and uterus, and decreased the ovulation sites and the number of embryos. Cypermethrin-induced oxidative stress during pregnancy, decreased the parturition rate as well as the number and weight of offspring and increased the incidence of morphological malformations in the offspring. Administration of propolis to cypermethrin-treated animals mitigated cypermethrin-induced reproductive toxicity. 展开更多
关键词 Evaluation of the Effects of Cypermethrin on female Reproductive Function by Using Rabbit Model and of the Protective Role of Chinese Propolis Pro GPX
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Winesburg, Ohio from the feminist perspective
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作者 陈敏 《Sino-US English Teaching》 2010年第5期61-64,共4页
In Winesburg, Ohio, Sherwood Anderson vividly presented a group of lonely people, deformed in spirit and depressed in life, and longing for love but lack of communication. Such "grotesques" became considerable image... In Winesburg, Ohio, Sherwood Anderson vividly presented a group of lonely people, deformed in spirit and depressed in life, and longing for love but lack of communication. Such "grotesques" became considerable images in the research of American literature history. Their life reveals the social role that women play and the change of the man-woman relationship in the United States when it was in its transition to industrialism at the beginning of the 20th century. From the perspective of feminism, this paper conducts a systematical analysis on the social life, social role and family role of the female "grotesques", and tentatively talks about man-woman relationship. 展开更多
关键词 Winesburg Ohio perspective of feminism social role of female man-woman relationship
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The Transmission of Gender Stereotypes in the Educational Process and Its Impact on Girls’Choices of STEM Majors
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作者 Bai jianyao 《Education and Teaching Research》 2024年第2期66-71,共6页
This study examines the transmission of gender stereotypes in the educational process and their impact on girls’choices of Science,Technology,Engineering,and Mathematics(STEM)majors.Utilizing a mixed-methods approach... This study examines the transmission of gender stereotypes in the educational process and their impact on girls’choices of Science,Technology,Engineering,and Mathematics(STEM)majors.Utilizing a mixed-methods approach with a sample of 500 high school students,the research identified a significant negative correlation between the perception of gender stereotypes and intentions to pursue STEM fields,particularly among female students.The study’s findings suggest that educational interventions aimed at challenging gender stereotypes can enhance self-efficacy and encourage more equitable STEM major choices.The importance of female role models and equitable teaching practices in mitigating the impact of gender stereotypes is also highlighted.The paper concludes with recommendations for educational policy makers,schools,teachers,parents,and society to collaboratively address gender biases and support all students in STEM education. 展开更多
关键词 Gender stereotypes STEM education Educational interventions SELF-EFFICACY female role models Equitable teaching practices
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