On translator＇s choice of translation strategy by comparing two English versions of Hongloumeng in the perspective of cultural context

By comparing the two English versions of Hongloumeng, this paper discusses the reasons why the translators choose different translation strategies in dealing with the cultural context, and points out that translation strategy is the translator＇s choice in different translational situations.

Translation Strategy of Chinese Culture-loaded Lexes and the Dissemination of Chinese Culture

Lexes are the most important and basic element of a language.Chinese culture-loaded lexes are those words or expressions that are greatly rich in Chinese culture.They can reflect the characteristics of Chinese culture and Chinese nation.Therefore,it is of great significance to pay attention to the translation of Chinese culture-loaded lexes as they play a decisive role in disseminating Chinese culture.It can help promote Chinese culture worldwide,improve China's cultural exchanges and communication with other nations and strengthen China's status in the world.This paper focuses on the Chinese culture-loaded words and proposes some possible means of translation with the purpose of spreading Chinese culture.

Application of functional equivalence to the translation strategy of Chinese American literature： A case study of The Joy Luck Club

Ever since the 1970s when Chinese American writers thrived from a marginal position and integrated into the mainstream of American literature, the study on Chinese American Literature has received more and more attention from the academic circles. However, the research on this newly emerging subject in the field of translation studies has not been treated with equal attention. This thesis attempts to propose a possible strategy to translate Chinese American works, based on the theory of ＂functional equivalence＂, taking the comparison of the 2 Chinese versions of TAN＇s The Joy Luck Club as an example.

Derivation of Cultural Factors Involved in Publicity Translation Strategy

In the age of cultural variety,publicity translation has become a bridge of communication which is not purely an activity of lan-guage but conveys the original thoughts and culture.Derivation of cultural factors involved in translation,such as lexicon,sentence pat-terns,idiomatic expressions psychology and aesthetics are explored in order to contribute to the selection of translation strategy.

A Study on English Translation Strategy of Enlightenment Classics in The Three Word Primer

China's traditional culture has always stressed the ideological education that"renounce evil and turn to virtue"and"loyalty,sincerity,benevolence,righteousness",which particularly focused on the initiation and guidance for children.As the carrier of the elementary education,enlightenment classics is the essence and concentration of Chinese traditional culture.But it is also a difficult problem for translators that how to perfect the English translation of enlightenment classics in a strategy way to overseas readers.Tianjin Foreign Studies University professor Zhao Yanchun's The Three Word Primer provides solutions to such problem.His English version has faithful content,exquisite style and what's more, it is the first Three Character Classic with"even rhyme style of three-word figure"in the world and it has rhythmic sentences and rhythm sensation.Through the English version of Zhao, the author puts forward some views and thoughts on the translation strategies of the enlightenment classics.

On Translation Strategies of Commercial Advertisements From the Perspective of Skopos Theory

In a highly competitive market,excellent advertising translation can better promote brands.By adopting the three principles of Skopos Theory,this paper discusses the E-C translation strategies of commercial advertisements based on specific advertising translation cases,and proposes translation methods of literal translation,free translation,paraphrase,and augmentation,as well as rhetorical methods of homophonic puns,aiming to improve the quality of commercial advertisement translations,enhance the publicity effect,and achieve brand marketing.

Translation Strategies of Red Tourism Terms in the Central Plains-Taking Red Central Plains as an Example

In recent years,the Red Tourism in Central Plains has gradually become a new type of thematic tourism form,which is an important carrier to carry out patriotism and revolutionary traditional education and carry forward the national spirit.The translation of red tourism publicity is an important window for spreading Chinese culture,and the translation of professional terms is an important link in the red tourism publicity.How to spread the red culture of the Central Plains,glow the charm of the Central Plains culture,enhance the influence of the Central Plains culture,and spread the Central Plains culture to the world has become the mission of every child of the Central Plains.This paper adopts the case analysis method,combined with the specific and typical cases in“Red Central Plains”,and uses different translation strategies and methods to explore the difficulties and solutions of the translation of terms in the red tourism text.

Lexical Characteristics and Translation Strategies of Rubber and Plastic Industry Terms

As a key part of the manufacturing industry,the rubber and plastic industry is widely used in a variety of fields such as automotive manufacturing,construction materials,and electronics.With technological innovation,global economic growth and infrastructure construction driving the demand for rubber and plastic materials,rubber and plastic materials play an important role in various fields,and accurate translation of the industry’s terminology is also crucial for international communication.The purpose of this paper is to explore in depth the lexical features of rubber and plastic industry terminology,including strong specialization,specialization of common vocabulary,and diversity of word formation.In view of these lexical features,relevant Chinese translation strategies are discussed to ensure the accuracy,specialization and comprehensibility of the translation of rubber and plastic industry terms.

Research on Chinese-English Translation of Enterprise Publicity Materials from the Perspective of Adaptation Theory

As the process of economic globalization continues to advance,China has undergone earth-shaking changes.High-quality products and promotional materials are crucial for Chinese companies to go global and build their brands.The English translation of external promotional materials is crucial.However,some companies do not pay enough attention to their publicity,resulting in a low international status.This paper analyzes the Chinese-English translation of enterprise external publicity materials from the perspective of adaptation theory,thereby exploring the translation strategies adopted under the guidance of adaptation theory,hoping to provide some references for related translation practices in the future.

The Translation of Allusions in Political Discourse:An Intertextuality Perspective

drawn from ancient classics are the treasures of traditional Chinese culture.The allusions used in Xi Jinping:The Governance of China illustrate a distinctive feature of political discourse,and the publication of its English version provides a valuable opportunity for the study of allusions in translated political discourse.With the English translations of 241 allusions collected from two volumes of the book,we classified these allusions into three categories of history,culture,and literature based on their original sources.Then we analyzed the strategies used in translating the allusions,and provided typical examples to illustrate the use of such translation strategies for each category.Finally,we tried to account for the use of these strategies in light of the intertextuality theory.

A Study on the Translation of Plant Images in Qu Yuan’s Li Sao

The renowned masterpiece“Li Sao”by Qu Yuan contains numerous plant images for“expressing emotions and aspirations.”Exploring methods of translating plant imagery has greatly assisted in disseminating Chinese classical culture and facilitating cross-cultural communication.This study conducts a comparative analysis of three translations of“Li Sao”by Xu Yuanchong,Yang Xianyi,and Hawkes,aiming to understand the different approaches to translating plant imagery and explore variations in translation effectiveness.Through data collection,comparative analysis,and case studies,this research reveals that Xu Yuanchong emphasizes free translation,Yang Xianyi tends towards literal translation,and Hawkes adopts a combination of literal,free,and phonetic translation methods.

Research on the Chinese Translation of Brand Advertisements from the Perspective of Skopos Theory

This study is based on the Skopos theory,using the translation of selected brand advertising slogans as examples.It analyzes the characteristics of advertising slogans and summarizes translation strategies to illustrate the research value of translating advertising slogans into Chinese.This research aims to help domestic consumers accurately understand the meaning of imported product advertisements and provide reference for the translation of domestic brand advertisements,thereby contributing to the development of national enterprises.

A Study on the Translation Strategies of Metaphors in Song Ci from the Perspective of Conceptual Metaphor

This article employs the theory of conceptual metaphor to conduct a thorough analysis and exploration of translation strategies for the metaphors in Song Ci. Ci, a treasure in ancient Chinese literature, makes frequent use of metaphor. Its unique form of expression and abundant artistic effects often create difficulties in translation. This study selects some representative metaphor examples from Song Ci to explore the patterns and strategies in the translation process. The study reveals that in face of the metaphors in Song Ci, translators need to comprehensively apply strategies such as retaining the metaphor, replacing the metaphor, and translating the literal meaning to ensure the quality of translation while restoring the aesthetic charm of the original metaphor.

Translation Studies from a Cross-Cultural Perspective:Reinventing Subjectivity-A Case Study of English Translation of A Dream of Red Mansions

The integration of cross-cultural inquiries into the realm of translation has given rise to a distinct subfield known as cross-cultural translation studies.This approach emphasizes the importance of delving into the cultural subtleties and the awareness of cultural subjectivity within the translation process.Central to this framework is the concept of reshaping cultural nuances and the subjectivity of culture.This paper introduces three principal translation strategies that emerge from a cross-cultural standpoint:the alienation translation strategy,the‘cannibalism’translation strategy,and the destructive translation strategy.Utilizing the English translation of“Dream of the Red Chamber”as a case study,the paper examines how cultural nuances and cultural subjectivity influence the selection of translation strategies and demonstrates the practical application of cross-cultural research within the translation sphere.Hence,the significance of cross-cultural translation studies lies in its capacity to offer a novel lens through which to view translation studies.It encourages a reevaluation of cultural nuances and subjectivity in translation,which is of profound practical importance for advancing the field of translation studies,enhancing cross-cultural communication,and facilitating the spread of Chinese discourse on the global stage.

Exploring Web News Translation The Problems and Strategy of Web News in Taiwan

Web news translation demands that translators work in a short time frame, and speed in transmitting information is vitally important in a highly competitive news market. However, they should still be concerned with quality control as the most important factor in grabbing the audience＇s attention. This paper uses statistical research to investigate American audiences＇ preferences for receiving news, and to identify the problems and questions of Web international news in Taiwan, focusing on three main news websites in Taiwan. The aim of this paper is to establish an argument that the translator could make a contribution to Taiwan＇s Web news production by using right strategies to improve the translation. By analyzing news websites in Taiwan and comparing new trends of Web news, this paper studies several strategies of Web news translation.

Treatment of Culture Images in Trademark Translation

With the rapid development of the global economy and the increasingly frequent exchanges between different cultures,the internal and external trade of various countries is faced with new opportunities and challenges.Trademark translation is not only the transformation and transition of languages,but also the translation of many cultural images.The main obstacle in trademark translation is the cultural cognitive difference caused by languages,nationality,and environment.These cultural differences bring some difficulties to trademark translation.Based on the cross-cultural awareness,this thesis discusses the cultural factors in the translation of trademarks,and on this basis,summarizes the principles to be followed in the translation of cross-cultural trademarks,and finally puts forward the corresponding translation strategies.

A Study on German Translation Strategies of Culture-Loaded Words in Documentary Hexi Corridor(Expert)by Adaptation Theory

This paper deals with the translation strategies of Chinese Culture-Loaded Words from the perspective of adaptation theory.It is based on the translation text of the sixth episode“Silk Road”and the seventh episode“Dunhuang”of the documentary Hexi Corridor.Many words with Chinese cultural connotations appear in the subtitles of this documentary.This paper will be divided into four parts.The first part and the second part deal with the basic theories,i.e.,definition of Chinese Culture-Loaded Words and of adaptation theory.The original text is analysed in the third part.This part deals with the background and specifics of the language of the documentary film Hexi Corridor.The fourth part deals with the difficulties encountered by the author in translation practice and the corresponding solutions adopted by the author.The translation difficulties are solved by five translation methods,namely transliteration,loan translation,substitution,interpretation,and adaptation.

Problems and Strategies:A Case Study of Translation of the Introduction of Xianda College of Economics and Humanities,SISU

The present paper takes the English translation of the introduction of Xianda College of Economics and Humanities,SISU as an example to explore the translation problems of proper nouns and differences in English and Chinese language expressions in the construction of English introductions in Chinese institutions of higher education with the intention to propose corresponding solutions.It is hoped that this paper will provide some tips for the English translation of international publicity materials for other institutions of higher education.

The Translation of Culture-Specific Word Jianghu in Wuxia Film Subtitles:A Corpus-Based Approach

Wuxia film,a unique type of Chinese film,plays an important role in disseminating Chinese culture.The culture-specific word Jianghu is strongly related to wuxia stories,but there is a lack of systematic discussions on the translation of this word.Based on the Chinese-English parallel corpus of film subtitles,the translation strategies of the word Jianghu are investigated.It is found that the source-language-oriented strategies of Retention,Specification,and Direct Translation are in the minority,while the target-language-oriented strategies of Generalization,Substitution,and Omission occupy the majority.In the process of translating Chinese culture-specific words,not only the dissemination of Chinese culture but also the fluency of target language should be concerned.

English Translation of Chinese Traditional Cultural Vocabulary Under the Context of Cultural Dissemination

The influence of Chinese culture in English-speaking countries is still not as significant as that of Japan and other East Asian countries.Therefore,it is necessary to explore the English translation of vocabulary with Chinese elements.Based on the main purpose of cultural dissemination,this article briefly classifies vocabulary with Chinese elements,explores translation strategies for Chinese traditional cultural vocabulary,and summarizes the actual cultural propaganda effects.The article also provides insights and suggestions for subsequent strategy applications.