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中国品牌在2010南非世界杯上的营销研究——以中国英利为例 被引量:6
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作者 聂清德 《南京体育学院学报(社会科学版)》 北大核心 2011年第3期61-64,共4页
中国品牌进入世界杯的营销行列,是国人的骄傲。中国英利能进入世界杯的时代背景主要有四个因素:科技和经济实力的提升,孔子学院成功营销的启示,稀缺资源——世界杯对中国企业的吸引,世界环保理念的倡导。中国品牌在世界杯的的营销策略是... 中国品牌进入世界杯的营销行列,是国人的骄傲。中国英利能进入世界杯的时代背景主要有四个因素:科技和经济实力的提升,孔子学院成功营销的启示,稀缺资源——世界杯对中国企业的吸引,世界环保理念的倡导。中国品牌在世界杯的的营销策略是:品牌个性策略,品牌传播策略,品牌销售策略和品牌管理策略。中国英利成功进入世界杯营销给中国企业带来了以下启示:要推广国际品牌,就不惜重金,充分利用特色营销优势,抓住媒体整合营销机遇,倡导绿色营销理念。 展开更多
关键词 中国品牌 2010南非世界杯 中国英利 营销
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Magical, Ambiguous and Salacious: Naples in the English Travel Memoirs (1816-1841)
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《History Research》 2012年第5期305-315,共11页
Through an analysis of the accounts of English travellers in Naples between 1816 and 1841, the objective of this paper is to attempt to identify an image of the city and its inhabitants without following the direction... Through an analysis of the accounts of English travellers in Naples between 1816 and 1841, the objective of this paper is to attempt to identify an image of the city and its inhabitants without following the direction of the usual negative stereotypes common to much of the literature associated with the "Grand Tourist", a literature to which scholars and readers from the 16th to the 19th century were used. The research also aims to demonstrate through previously unknown and unheeded sources that there were not only those English travellers on their Grand Tour of the post-Restoration Bourbon Mezzogiorno (southern Italy) looking for an opportunity of comparing their own civilization (which was considered far superior) to a more fragile reality. There were also other British people who had identified, with a critical eye and spirit of observation, the existence of a Naples and a south Italy which did not merely represent the sum of stereotypes and fallacies handed down through the centuries, and thus refusing the obvious, predictable and false approach given by their own countrymen. 展开更多
关键词 NAPLES Mezzogiomo Grand Tour Kingdom of the Two Sicilies British travellers STEREOTYPES
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