浅议产品的复杂性对消费者于原产地优势认知的影响

产品营销中所要面临的就是怎么样使消费者尽快接受自己的产品。着重研究了原产地优势和产品复杂性对于消费者的认知的影响,利用李克特5点量表、结合T检验和相关分析,研究证明结果复杂性和过程复杂性是如何共同作用认知。同时引入了中介变量消费者专业化程度,多方面分析了原产地优势和复杂性是如何影响消费者对于原产地优势的认知。进一步中介分析结果表明,消费者专业化程度的影响是不可忽略的而且会产生相反的效果,为产品的营销和提供了理论指导和操作思路。

云南省特色农产品产地优势研究

近年来,在市场经济快速发展的同时,区域经济发展做出了重大贡献。云南省特色农产品基于产地优势,为云南省区域经济发展做出了重大贡献。本文在分析云南省特色农产品产地优势的基础上,基于促进云南省区域经济稳定、快速发展目标,提出发挥产地优势的有效策略。

河南省特色农产品产地格局研究

统计发现,河南省各地区特色农产品数量不一,最多的地区超过10种,最少的有2-3种。豫西南的南阳市、信阳市和驻马店市降水丰富,土壤为黄棕壤、黄褐土、砂姜黑土,自然土壤肥力较高,适合大多数作物生存。豫西、豫北的三门峡市、鹤壁市、新乡市、洛阳市、许昌市、安阳市等地区褐土覆盖面积较广,较容易种植板栗、烟草、苹果、谷子、棉花等优势作物。济源地区主要是水稻土和棕壤土,再者丘陵山地占比较大,因此常发展林业,农产品数量相对较少。

盐碱地药食同源益母草品质评价

目的:研究黄河三角洲地区不同产地益母草的各项质量指标,综合评价益母草的品质。方法:采用《中华人民共和国药典》(2020年版)方法和高效液相色谱法分别对12批不同产地益母草的水分、灰分、水溶性浸出物、盐酸益母草碱、芦丁含量进行测定,并对结果数据进行处理分析。结果:各批次益母草水分、灰分、水溶性浸出物、盐酸益母草碱均高于药典要求。结论:山东潍坊地区益母草综合质量较优,为山东道地药材益母草筛选优势产地提供了参考依据。

昭阳区蔬菜产业发展调研报告

近年来,昭阳区委、区政府一直将“菜蓝子工程”作为重大“民生工程”来抓,蔬菜产业取得较大发展,但商品蔬菜规模小,蔬菜种植效益未能发挥,产业发展较为困难。通过对昭阳区蔬菜产业相关数据的收集整理,分析了产业发展现状、优势和存在问题,并提出今后昭阳区蔬菜产业发展的对策。

An Evaluation on the Effects of the Policy of the Great Campaign of Western Development of China in the First 10 Years Based on the Kuznets Regional Inverted-U Theory

In order to reduce the regional differentials or narrow the gap in economic development between eastern and western areas and prevent the intensification of contradictions resulting from the regional inequality during the development process, the government of China launched the Great Campaign of Western Development （GCWD） in 2000. In this paper, we will evaluate the effects of the first 10 years＇ GCWD and use the latest Chinese annual data from 1978 to 2010 to investigate the problem of regional differentials in the development process, evaluate the effects of GCWD policy and test whether there is a regional Kuznets inverted-U curve in the regional development of China. The result shows that there are both good and bad news： the good news is that the inverted U-shaped curve of absolute differential between eastern and western areas finally emerges （the previous studies showed that the inverted-U curve did not appear and the differentials between eastern and western areas became worse） and the bad news is that the differential is in the first half of the inverted U-shaped curve in our choice of time span （1978-2010）, that is, it is still in the situation of deterioration, and the turning better point will emerge in 2025. Although the western areas have benefitted from GCWD, the absolute gap has been still widened. To narrow the gap, the western areas should accelerate the industrial development and the government should adjust the policy and make more efforts to support the development of the industry in the western areas, especially cultivate and support the development of the western characteristic and advantageous industry rather than just supporting the construction of infrastructure in the western areas.