在全球经济深度变革与国内房地产市场发展下行的背景下,企业财务绩效的稳健性成为衡量其长期竞争力的关键指 标。本论文以 X 公司为案例研究对象,运用功效系数法对 X 公司 2019 年至 2023 年的财务数据进行纵向剖析。通过系统评估包 括...在全球经济深度变革与国内房地产市场发展下行的背景下,企业财务绩效的稳健性成为衡量其长期竞争力的关键指 标。本论文以 X 公司为案例研究对象,运用功效系数法对 X 公司 2019 年至 2023 年的财务数据进行纵向剖析。通过系统评估包 括资产负债率、速动比率、成本费用利润率等多项核心财务指标,客观反映 X 公司的财务健康状况及其市场适应性。最后,本文 从三方面对 X 提出优化措施,以应对未来的不确定性,确保企业稳健发展。展开更多
近几年,在互联网技术的快速发展以及国家出台一系列政策扶持电商企业发展的背景下,我国诸多电商企业得以迅速发展,成为我国国民经济组成中不可或缺的一部分。但与此同时,由于我国电商行业竞争较为激烈,很多企业长期以来一直处于亏损的状...近几年,在互联网技术的快速发展以及国家出台一系列政策扶持电商企业发展的背景下,我国诸多电商企业得以迅速发展,成为我国国民经济组成中不可或缺的一部分。但与此同时,由于我国电商行业竞争较为激烈,很多企业长期以来一直处于亏损的状态,无法实现盈利,经营绩效较差。甚至一些企业在竞争中面临破产风险。文章以拼多多公司为研究对象,结合其近三年的经营情况,结合熵值法以及功效系数法对其经营绩效进行评价分析,再提出相关建议,为电商企业的发展提供建议。In recent years, under the background of the rapid development of Internet technology and a series of policies issued by the state to support the development of e-commerce enterprises, many e-commerce enterprises in our country have developed rapidly and become an indispensable part of our national economy. However, at the same time, due to the relatively fierce competition in China’s e-commerce industry, many enterprises have been in a state of loss for a long time, unable to achieve profit, and poor business performance. Some enterprises even face the risk of bankruptcy in the competition. This paper takes Pinduoduo as the research object, evaluates and analyzes its business performance in combination with its operation in the past three years, entropy method and efficacy coefficient method, and then puts forward relevant suggestions to provide suggestions for the development of e-commerce enterprises.展开更多
文摘在全球经济深度变革与国内房地产市场发展下行的背景下,企业财务绩效的稳健性成为衡量其长期竞争力的关键指 标。本论文以 X 公司为案例研究对象,运用功效系数法对 X 公司 2019 年至 2023 年的财务数据进行纵向剖析。通过系统评估包 括资产负债率、速动比率、成本费用利润率等多项核心财务指标,客观反映 X 公司的财务健康状况及其市场适应性。最后,本文 从三方面对 X 提出优化措施,以应对未来的不确定性,确保企业稳健发展。
文摘近几年,在互联网技术的快速发展以及国家出台一系列政策扶持电商企业发展的背景下,我国诸多电商企业得以迅速发展,成为我国国民经济组成中不可或缺的一部分。但与此同时,由于我国电商行业竞争较为激烈,很多企业长期以来一直处于亏损的状态,无法实现盈利,经营绩效较差。甚至一些企业在竞争中面临破产风险。文章以拼多多公司为研究对象,结合其近三年的经营情况,结合熵值法以及功效系数法对其经营绩效进行评价分析,再提出相关建议,为电商企业的发展提供建议。In recent years, under the background of the rapid development of Internet technology and a series of policies issued by the state to support the development of e-commerce enterprises, many e-commerce enterprises in our country have developed rapidly and become an indispensable part of our national economy. However, at the same time, due to the relatively fierce competition in China’s e-commerce industry, many enterprises have been in a state of loss for a long time, unable to achieve profit, and poor business performance. Some enterprises even face the risk of bankruptcy in the competition. This paper takes Pinduoduo as the research object, evaluates and analyzes its business performance in combination with its operation in the past three years, entropy method and efficacy coefficient method, and then puts forward relevant suggestions to provide suggestions for the development of e-commerce enterprises.