在线风暴情境下多元参与主体对用户生成内容的影响

基于微博企业危机事件话题下的用户发帖数据,探究在线风暴中多元参与主体对负面用户生成内容(UGC)的影响。运用回归模型与灰色关联分析法研究发现,在由企业危机事件引发的在线风暴中,中心企业回应前公众意见中负向帖子的比例与普通用户的负向UGC比例呈显著正相关。中心企业回应发帖的情感效价越正向,普通用户的负向UGC比例越低,而中心企业回应发帖的数量与其没有显著相关性。中心企业回应后,意见领袖和在线新闻媒体的负面发帖比例与普通用户的负向UGC比例呈显著正相关,政府机关的负面发帖比例与普通用户的负向UGC比例呈显著负相关。此外,各参与主体对普通用户负面发帖的影响程度从强到弱分别为意见领袖、公众意见、在线新闻媒体和政府机关。

Predicting Corporate Failure and Global Financial Crisis： Theory and Implications

The purpose of this paper is to discuss corporate failure issues in the context of the global financial crisis. After considering some key issues, the paper shows how relevant these issues are relevant in the present financial fiasco. It is clear that corporate failure brings untold hardships to all stakeholders. Again the problem of predicting corporate failure in the midst of the financial contagion could be overcome with sound risk management structure in place. The discussion mainly focuses on corporate failure within the context of the global financial distress. To the best of our knowledge this study is the first of its kind, which provides conceptual insights on predicting corporate failure and the global financial distress.