在互联网情感经济下,情感商品化现象日益显著。本文以soul等社交App中的情感商品化现象为例,以马克思《资本论》中的商品、异化概念、弗洛姆的异化理论、易洛思的情感资本主义等为理论基础,对社交App中情感商品化的具体表现形式及其异...在互联网情感经济下,情感商品化现象日益显著。本文以soul等社交App中的情感商品化现象为例,以马克思《资本论》中的商品、异化概念、弗洛姆的异化理论、易洛思的情感资本主义等为理论基础,对社交App中情感商品化的具体表现形式及其异化现象进行深入分析,从社会学和心理学的角度出发,探讨了情感商品化对亲密关系的多维度影响,包括真实性的质疑与信任危机、情感消费导致的亲密关系瓦解等。Under the Internet emotional economy, the commodification of emotions is becoming more and more significant. Taking the phenomenon of emotional commodification in social APPs such as soul as an example, this paper takes the concept of commodity, alienation in Marx’s Capital, Fromm’s theory of alienation, and Eloth’s emotional capitalism as the theoretical basis, and makes an in- depth analysis of the specific manifestations of emotional commodification in social apps and their alienation phenomena, and discusses the multi-dimensional impact of emotional commodification on intimate relationships from the perspectives of sociology and psychology, including the questioning of authenticity and the crisis of trust, and the disintegration of intimate relationships due to emotional consumption.展开更多
在作品名称、作品中的角色名称的保护问题上,我国法院逐渐形成了以其构成商品化权益,进而构成商标法上的在先权利而提供保护的路径。但商品化权益的概念十分复杂,可理解为“形象权”、“角色权”、“促销权”或用作版权合同用语。并且...在作品名称、作品中的角色名称的保护问题上,我国法院逐渐形成了以其构成商品化权益,进而构成商标法上的在先权利而提供保护的路径。但商品化权益的概念十分复杂,可理解为“形象权”、“角色权”、“促销权”或用作版权合同用语。并且概念的混乱直接影响商品化权益的正当性基础。法院在实践中往往借助“劳动价值论”、“促销论”、“市场混淆论”等理由说明商品化权益的正当性,但这些理论都不具有独立意义,仍与保护著作权相关。商品化权益作为法律尚未承认的新术语,其可能指代可受保护的民事权益,也可能指代不受保护的作品溢出价值。在两类名称经过商业使用行为后,其“商品化权益”之名不影响其可受保护的“民事权益”之实,可在现行法律框架下构成“未注册商标”、“有一定影响的商品名称”等而受保护。In the protection of work names and character names, the Chinese court has gradually formed a way to provide protection by constituting the merchandising rights and then the prior rights in the trademark law. However, the concept of merchandising rights is very complex and can be understood as “rights of publicity”, “rights in characters”, and “promotion rights” or used as terms of copyright contracts. Moreover, the confusion of concepts directly affects the justification basis of merchandising rights. In practice, the court often uses “labor theory of value”, “promotion theory”, “market confusion theory” and other reasons to justify merchandising rights, but these theories do not have independent significance and are still related to the protection of copyright. As a new term not yet recognized by the law, merchandising rights may refer to civil rights that can be protected, or to the spillover value of unprotected works. After the commercial use of the two types of names, the name of “merchandising rights” does not affect the actual “civil rights” that can be protected and can be protected as “unregistered trademarks” and “trade names with certain influence” under the current legal framework.展开更多
文摘在互联网情感经济下,情感商品化现象日益显著。本文以soul等社交App中的情感商品化现象为例,以马克思《资本论》中的商品、异化概念、弗洛姆的异化理论、易洛思的情感资本主义等为理论基础,对社交App中情感商品化的具体表现形式及其异化现象进行深入分析,从社会学和心理学的角度出发,探讨了情感商品化对亲密关系的多维度影响,包括真实性的质疑与信任危机、情感消费导致的亲密关系瓦解等。Under the Internet emotional economy, the commodification of emotions is becoming more and more significant. Taking the phenomenon of emotional commodification in social APPs such as soul as an example, this paper takes the concept of commodity, alienation in Marx’s Capital, Fromm’s theory of alienation, and Eloth’s emotional capitalism as the theoretical basis, and makes an in- depth analysis of the specific manifestations of emotional commodification in social apps and their alienation phenomena, and discusses the multi-dimensional impact of emotional commodification on intimate relationships from the perspectives of sociology and psychology, including the questioning of authenticity and the crisis of trust, and the disintegration of intimate relationships due to emotional consumption.
文摘在作品名称、作品中的角色名称的保护问题上,我国法院逐渐形成了以其构成商品化权益,进而构成商标法上的在先权利而提供保护的路径。但商品化权益的概念十分复杂,可理解为“形象权”、“角色权”、“促销权”或用作版权合同用语。并且概念的混乱直接影响商品化权益的正当性基础。法院在实践中往往借助“劳动价值论”、“促销论”、“市场混淆论”等理由说明商品化权益的正当性,但这些理论都不具有独立意义,仍与保护著作权相关。商品化权益作为法律尚未承认的新术语,其可能指代可受保护的民事权益,也可能指代不受保护的作品溢出价值。在两类名称经过商业使用行为后,其“商品化权益”之名不影响其可受保护的“民事权益”之实,可在现行法律框架下构成“未注册商标”、“有一定影响的商品名称”等而受保护。In the protection of work names and character names, the Chinese court has gradually formed a way to provide protection by constituting the merchandising rights and then the prior rights in the trademark law. However, the concept of merchandising rights is very complex and can be understood as “rights of publicity”, “rights in characters”, and “promotion rights” or used as terms of copyright contracts. Moreover, the confusion of concepts directly affects the justification basis of merchandising rights. In practice, the court often uses “labor theory of value”, “promotion theory”, “market confusion theory” and other reasons to justify merchandising rights, but these theories do not have independent significance and are still related to the protection of copyright. As a new term not yet recognized by the law, merchandising rights may refer to civil rights that can be protected, or to the spillover value of unprotected works. After the commercial use of the two types of names, the name of “merchandising rights” does not affect the actual “civil rights” that can be protected and can be protected as “unregistered trademarks” and “trade names with certain influence” under the current legal framework.
