Customer loyalty of B2C e-commerce is studied by testing the hypotheses on five latent variables using the structural equation modeling method. After correcting model, online store image is obviously fundamental basis...Customer loyalty of B2C e-commerce is studied by testing the hypotheses on five latent variables using the structural equation modeling method. After correcting model, online store image is obviously fundamental basis on expectations of shopping online, experience of shopping online, customer satisfaction and customer loyalty between which there are seven positive relationships accepted in the AMOS model. The results provide scientific evidence for B2C e-commerce.展开更多
Intensity of competition, especially global competition, has driven many organizations to search for innovative ways to improve productivity and performance. This trend has led many firms to adopt approaches to implem...Intensity of competition, especially global competition, has driven many organizations to search for innovative ways to improve productivity and performance. This trend has led many firms to adopt approaches to implement cloud systems. Cloud systems have distinct characteristics that differentiate it from traditional internet services, due to a number of significant innovation factors. For example, firms need improved access to high-speed intemet as well as access to customer relationship management （CRM） and enterprise resource planning （ERP） capacities. This means that the interest of many firms in the implementation of cloud systems has increased. Although cloud systems are designed to facilitate knowledge transfer, currently, there is no method to ensure that knowledge transfer is useful or relevant to a firm. This in turn means that finns need to ensure that the cloud system has the capabilities to screen knowledge for compliance against some known knowledge characteristics. The use of cloud systems could result in an efficient delivery of innovation knowledge in an effective way. This paper presents an approach for assessment of the successful implementation of cloud systems. This paper also discusses the various success factors of cloud systems for global innovation.展开更多
文摘Customer loyalty of B2C e-commerce is studied by testing the hypotheses on five latent variables using the structural equation modeling method. After correcting model, online store image is obviously fundamental basis on expectations of shopping online, experience of shopping online, customer satisfaction and customer loyalty between which there are seven positive relationships accepted in the AMOS model. The results provide scientific evidence for B2C e-commerce.
文摘Intensity of competition, especially global competition, has driven many organizations to search for innovative ways to improve productivity and performance. This trend has led many firms to adopt approaches to implement cloud systems. Cloud systems have distinct characteristics that differentiate it from traditional internet services, due to a number of significant innovation factors. For example, firms need improved access to high-speed intemet as well as access to customer relationship management （CRM） and enterprise resource planning （ERP） capacities. This means that the interest of many firms in the implementation of cloud systems has increased. Although cloud systems are designed to facilitate knowledge transfer, currently, there is no method to ensure that knowledge transfer is useful or relevant to a firm. This in turn means that finns need to ensure that the cloud system has the capabilities to screen knowledge for compliance against some known knowledge characteristics. The use of cloud systems could result in an efficient delivery of innovation knowledge in an effective way. This paper presents an approach for assessment of the successful implementation of cloud systems. This paper also discusses the various success factors of cloud systems for global innovation.
