卢卡奇在《历史和阶级意识》一书中提到的物化理论将资本主义生产过程作为其批判对象彻底揭开了物化的神秘面纱,马克思在《1844年经济学哲学手稿》中提出的异化理论重新界定了异化的概念,揭示了人的生存困境。卢卡奇的物化理论是对马克...卢卡奇在《历史和阶级意识》一书中提到的物化理论将资本主义生产过程作为其批判对象彻底揭开了物化的神秘面纱,马克思在《1844年经济学哲学手稿》中提出的异化理论重新界定了异化的概念,揭示了人的生存困境。卢卡奇的物化理论是对马克思异化理论的继承和扩展,卢卡奇借用马克思在《资本论》中提出的商品拜物教思想理论来阐述其物化概念,并且将物化概念从政治、经济方面展开对资本主义社会的批判,进一步看到了主体思想领域的物化现象同时对这一现象进行批判。卢卡奇的物化理论与马克思的异化理论在批判对象等方面具有一定的相似性,但是可以从理论出发点、概念内涵等方面可以发现二者区别。深入挖掘卢卡奇物化理论和马克思异化理论的联系和区别,可以为中国特色社会主义建设提供借鉴,对新时代坚持和发展中国特色社会主义有着重要的理论意义和现实意义。Lukács’ theory of objectification mentioned in his book History and Class Consciousness takes the capitalist production process as the object of his criticism and completely unveils the mystery of objectification, and Marx’s theory of alienation proposed in the Economic and Philosophic Manuscripts of 1844 redefines the concept of alienation and reveals the predicament of human existence. Lukács’s theory of objectification is the inheritance and expansion of Marx’s theory of alienation, Lukács borrows the theory of commodity fetishism thought proposed by Marx in Capital to elaborate his concept of objectification, and develops the concept of objectification from the political and economic aspects of the critique of the capitalist society, and further sees the phenomenon of objectification in the field of the subject’s thought while critiquing this phenomenon. Lukács’s theory of objectification and Marx’s theory of alienation have certain similarities in terms of the object of critique, but the difference can be found in terms of the theoretical starting point, conceptual connotation and other aspects. Digging deeper into the connection and difference between Lukács’s materialization theory and Marx’s alienation theory can provide a reference for the construction of socialism with Chinese characteristics, and has important theoretical significance and practical significance for the adherence to and development of socialism with Chinese characteristics in the new era.展开更多
在阿尔贝·加缪的文学作品中,“荒诞”不仅是其创作的鲜明烙印,更是对现代人类生存状态的深刻洞察。其中,“异化”作为荒诞文学的核心议题之一,通过《局外人》这部作品得到了淋漓尽致的展现。鉴于异化理论在马克思思想体系中的核心...在阿尔贝·加缪的文学作品中,“荒诞”不仅是其创作的鲜明烙印,更是对现代人类生存状态的深刻洞察。其中,“异化”作为荒诞文学的核心议题之一,通过《局外人》这部作品得到了淋漓尽致的展现。鉴于异化理论在马克思思想体系中的核心地位,本文旨在深入剖析《局外人》中默尔索所经历的个体与自我、社会即存在本质的异化图景,并以此为镜,探讨其与马克思异化理论之间的共鸣与差异,进而揭示两者在批判现代性、探索人类解放路径上的不同视角与共同追求。In Albert Camus’s literary works, “dystopia” is not only the distinctive mark of his creation but also a profound insight into the state of modern human existence. Among them, “alienation,” as one of the core issues of dystopian literature, has been fully demonstrated through the work of “The Outsider.” In view of the central position of alienation theory in Marx’s thought system, this paper aims to deeply analyze the alienation of individual and self, society, and the nature of existence experienced by Meursault in “The Outsider” and use it as a mirror to explore the resonance and difference between it and Marx’s theory of alienation, so as to reveal the different perspectives and common pursuits of both of them in the criticism of modernity and the exploration of the path of human emancipation.展开更多
电商直播带货已成为一种新型的网络营销方式,为消费者提供了更接近现实的购物体验。抖音作为短视频行业的头部平台,在推广电商直播方面具有多元化的直播内容生态。电商直播迅猛发展的同时,抖音电商直播多重的异化现象也愈加凸显。本文...电商直播带货已成为一种新型的网络营销方式,为消费者提供了更接近现实的购物体验。抖音作为短视频行业的头部平台,在推广电商直播方面具有多元化的直播内容生态。电商直播迅猛发展的同时,抖音电商直播多重的异化现象也愈加凸显。本文基于异化理论,深入剖析了抖音电商直播中存在的多重异化现象。提出了提升主播素质规范其行为、保护消费者权益和强化监管完善法规体系等矫正措施。通过实施这些措施,可以有效消除抖音电商直播中的异化现象,促进电商行业的可持续发展。E-commerce live streaming has become a new type of online marketing, providing consumers with a shopping experience closer to reality. As a leading platform in the short video industry, Douyin has a diversified live broadcast content ecology in promoting e-commerce live broadcasts. While e-commerce live broadcast is developing rapidly, the multiple alienation phenomenon of Douyin e-commerce live broadcast is also becoming more and more prominent. Based on the theory of alienation, this paper deeply analyzes the multiple alienation phenomena existing in Douyin e-commerce live broadcast. Corrective measures such as improving the quality of anchors, standardizing their behavior, protecting the rights and interests of consumers, strengthening supervision and improving the legal system are proposed. By implementing these measures, the alienation in Douyin e-commerce live broadcast can be effectively eliminated and the sustainable development of the e-commerce industry can be promoted.展开更多
在电商时代的推动下,消费异化现象日益普遍,表现为人们的消费行为逐渐脱离实际需求,转向符号化、盲目化和功利化。本文基于马克思的异化理论,分析消费异化的根源和表现,尤其在电商平台的背景下,探讨消费目的、消费心理和人与自然的异化...在电商时代的推动下,消费异化现象日益普遍,表现为人们的消费行为逐渐脱离实际需求,转向符号化、盲目化和功利化。本文基于马克思的异化理论,分析消费异化的根源和表现,尤其在电商平台的背景下,探讨消费目的、消费心理和人与自然的异化问题。Driven by the era of e-commerce, the phenomenon of consumption alienation has become increasingly common, which is manifested in the fact that people’s consumption behaviour is gradually detached from the actual needs, and shifted to symbolism, blindness and utilitarianism. Based on Marx’s theory of alienation, this paper analyses the root causes and manifestations of consumption alienation, especially in the context of e-commerce platforms, and explores the alienation of consumption purpose, consumption psychology and man and nature.展开更多
本文基于马克思主义异化理论,对电子商务平台与消费文化的异化现象进行了深入反思。首先,概述了马克思主义异化理论的基本内容,并探讨了当代消费文化的特点与表现,以及二者之间的联系。接着,详细分析了电子商务平台下的消费异化现象。然...本文基于马克思主义异化理论,对电子商务平台与消费文化的异化现象进行了深入反思。首先,概述了马克思主义异化理论的基本内容,并探讨了当代消费文化的特点与表现,以及二者之间的联系。接着,详细分析了电子商务平台下的消费异化现象。然后,从经济、技术、文化和心理四个方面探讨了异化现象的原因。文章进一步分析了这一异化对个人以及社会的影响与后果。最后,提出了加强政策监管、引导消费文化、倡导绿色消费等应对策略,旨在缓解电子商务平台与消费文化异化带来的问题,促进消费文化的健康发展。Based on the Marxist theory of alienation, this paper provides an in-depth reflection on the alienation phenomenon of e-commerce platforms and consumer culture. Firstly, it outlines the basic content of the Marxist alienation theory, and discusses the characteristics and manifestations of contemporary consumer culture, as well as the connection between the two. Then, the phenomenon of consumer alienation under the e-commerce platform is analysed in detail. Then, the causes of the alienation phenomenon are explored from four aspects: economic, technological, cultural and psychological. The article further analyses the impact and consequences of this alienation on individuals as well as society. Finally, coping strategies such as strengthening policy regulation, guiding consumer culture and advocating green consumption are proposed, aiming to alleviate the problems brought about by the e-commerce platform and the alienation of consumer culture, and to promote the healthy development of consumer culture.展开更多
文摘卢卡奇在《历史和阶级意识》一书中提到的物化理论将资本主义生产过程作为其批判对象彻底揭开了物化的神秘面纱,马克思在《1844年经济学哲学手稿》中提出的异化理论重新界定了异化的概念,揭示了人的生存困境。卢卡奇的物化理论是对马克思异化理论的继承和扩展,卢卡奇借用马克思在《资本论》中提出的商品拜物教思想理论来阐述其物化概念,并且将物化概念从政治、经济方面展开对资本主义社会的批判,进一步看到了主体思想领域的物化现象同时对这一现象进行批判。卢卡奇的物化理论与马克思的异化理论在批判对象等方面具有一定的相似性,但是可以从理论出发点、概念内涵等方面可以发现二者区别。深入挖掘卢卡奇物化理论和马克思异化理论的联系和区别,可以为中国特色社会主义建设提供借鉴,对新时代坚持和发展中国特色社会主义有着重要的理论意义和现实意义。Lukács’ theory of objectification mentioned in his book History and Class Consciousness takes the capitalist production process as the object of his criticism and completely unveils the mystery of objectification, and Marx’s theory of alienation proposed in the Economic and Philosophic Manuscripts of 1844 redefines the concept of alienation and reveals the predicament of human existence. Lukács’s theory of objectification is the inheritance and expansion of Marx’s theory of alienation, Lukács borrows the theory of commodity fetishism thought proposed by Marx in Capital to elaborate his concept of objectification, and develops the concept of objectification from the political and economic aspects of the critique of the capitalist society, and further sees the phenomenon of objectification in the field of the subject’s thought while critiquing this phenomenon. Lukács’s theory of objectification and Marx’s theory of alienation have certain similarities in terms of the object of critique, but the difference can be found in terms of the theoretical starting point, conceptual connotation and other aspects. Digging deeper into the connection and difference between Lukács’s materialization theory and Marx’s alienation theory can provide a reference for the construction of socialism with Chinese characteristics, and has important theoretical significance and practical significance for the adherence to and development of socialism with Chinese characteristics in the new era.
文摘在阿尔贝·加缪的文学作品中,“荒诞”不仅是其创作的鲜明烙印,更是对现代人类生存状态的深刻洞察。其中,“异化”作为荒诞文学的核心议题之一,通过《局外人》这部作品得到了淋漓尽致的展现。鉴于异化理论在马克思思想体系中的核心地位,本文旨在深入剖析《局外人》中默尔索所经历的个体与自我、社会即存在本质的异化图景,并以此为镜,探讨其与马克思异化理论之间的共鸣与差异,进而揭示两者在批判现代性、探索人类解放路径上的不同视角与共同追求。In Albert Camus’s literary works, “dystopia” is not only the distinctive mark of his creation but also a profound insight into the state of modern human existence. Among them, “alienation,” as one of the core issues of dystopian literature, has been fully demonstrated through the work of “The Outsider.” In view of the central position of alienation theory in Marx’s thought system, this paper aims to deeply analyze the alienation of individual and self, society, and the nature of existence experienced by Meursault in “The Outsider” and use it as a mirror to explore the resonance and difference between it and Marx’s theory of alienation, so as to reveal the different perspectives and common pursuits of both of them in the criticism of modernity and the exploration of the path of human emancipation.
文摘电商直播带货已成为一种新型的网络营销方式,为消费者提供了更接近现实的购物体验。抖音作为短视频行业的头部平台,在推广电商直播方面具有多元化的直播内容生态。电商直播迅猛发展的同时,抖音电商直播多重的异化现象也愈加凸显。本文基于异化理论,深入剖析了抖音电商直播中存在的多重异化现象。提出了提升主播素质规范其行为、保护消费者权益和强化监管完善法规体系等矫正措施。通过实施这些措施,可以有效消除抖音电商直播中的异化现象,促进电商行业的可持续发展。E-commerce live streaming has become a new type of online marketing, providing consumers with a shopping experience closer to reality. As a leading platform in the short video industry, Douyin has a diversified live broadcast content ecology in promoting e-commerce live broadcasts. While e-commerce live broadcast is developing rapidly, the multiple alienation phenomenon of Douyin e-commerce live broadcast is also becoming more and more prominent. Based on the theory of alienation, this paper deeply analyzes the multiple alienation phenomena existing in Douyin e-commerce live broadcast. Corrective measures such as improving the quality of anchors, standardizing their behavior, protecting the rights and interests of consumers, strengthening supervision and improving the legal system are proposed. By implementing these measures, the alienation in Douyin e-commerce live broadcast can be effectively eliminated and the sustainable development of the e-commerce industry can be promoted.
文摘在电商时代的推动下,消费异化现象日益普遍,表现为人们的消费行为逐渐脱离实际需求,转向符号化、盲目化和功利化。本文基于马克思的异化理论,分析消费异化的根源和表现,尤其在电商平台的背景下,探讨消费目的、消费心理和人与自然的异化问题。Driven by the era of e-commerce, the phenomenon of consumption alienation has become increasingly common, which is manifested in the fact that people’s consumption behaviour is gradually detached from the actual needs, and shifted to symbolism, blindness and utilitarianism. Based on Marx’s theory of alienation, this paper analyses the root causes and manifestations of consumption alienation, especially in the context of e-commerce platforms, and explores the alienation of consumption purpose, consumption psychology and man and nature.
文摘本文基于马克思主义异化理论,对电子商务平台与消费文化的异化现象进行了深入反思。首先,概述了马克思主义异化理论的基本内容,并探讨了当代消费文化的特点与表现,以及二者之间的联系。接着,详细分析了电子商务平台下的消费异化现象。然后,从经济、技术、文化和心理四个方面探讨了异化现象的原因。文章进一步分析了这一异化对个人以及社会的影响与后果。最后,提出了加强政策监管、引导消费文化、倡导绿色消费等应对策略,旨在缓解电子商务平台与消费文化异化带来的问题,促进消费文化的健康发展。Based on the Marxist theory of alienation, this paper provides an in-depth reflection on the alienation phenomenon of e-commerce platforms and consumer culture. Firstly, it outlines the basic content of the Marxist alienation theory, and discusses the characteristics and manifestations of contemporary consumer culture, as well as the connection between the two. Then, the phenomenon of consumer alienation under the e-commerce platform is analysed in detail. Then, the causes of the alienation phenomenon are explored from four aspects: economic, technological, cultural and psychological. The article further analyses the impact and consequences of this alienation on individuals as well as society. Finally, coping strategies such as strengthening policy regulation, guiding consumer culture and advocating green consumption are proposed, aiming to alleviate the problems brought about by the e-commerce platform and the alienation of consumer culture, and to promote the healthy development of consumer culture.
