Relation Between Relative Efficiencies and Brand Values of Global Turkish Banks Trading on Istanbul Stock Exchange

The global competition in banking sector, global capital flows, and proliferation of financial markets have been forcing banks to utilize their resources in an efficient way and use various methods to determine and increase their performances against the competitors. Within this context, the relative efficiency measurement and statistical （parametric） efficiency measurements that employ （non-parametric） mathematical programming based on Data Envelopment Analysis （DEA） method are such instruments and they are used to determine brand value and financial performance that are pivotal factors in company mergers, acquisitions, and joint venture activities. This study works with Turkish banks whose brand values have been calculated by Brand Finance and whose brand values have been listed in Global Banking 500 for the years between 2010 and 2012. Firstly, using the banks＇ data published by Public Disclosure Platform （PDP/KAP）, a non-parametric model with three inputs and four outputs has been developed. Relative and super efficiencies of the banks have been measured by mathematical programming based DEA and the efficiency scores that come out of this analysis have been ranked, resulting in an ＂efficiency ranking of the banks＂. Following this, the efficiency ranking of these banks has been compared with brand value ranking of Brand Finance and their similarity/correspondence has been assessed.

Study of the Evaluation Mode on Fashion Brand Value

This paper generally analyzes the current international and domestic brand evaluation theory on brand value. Starting from the most basic assessment of object analysis, it analyzes the current methods of brand evaluation and its focus, and then analyzes the actual operation of the most authoritative international brand evaluation agencies - Interbrand, to conduct a detailed research and analysis. Based on this, combining with the current situation of China fashion brand market, it re-summaries the evaluation parameter respectively, from the short-term brand strength factors, to the long-term brand benefit and consumer factors, in order to establish a new evaluation frame fit for China fashion industry.

Research on the Marketing Mechanism of E-commerce Live Broadcast - Based on The Perspective of Brand Value Co-Creation

Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new growth for brand value.The interaction between brands and customers has gradually expanded,in this case,the importance of value co-creation has become more and more prominent.This article will take e-commerce live broadcast marketing as the research object,and the brand value co-creation as the research perspective,then provide a direction based on the value co-creation perspective for the healthy and long-term development of e-commerce live broadcast marketing by studying and analyzing the cases of brand value co-creation.

Hurun Most Valuable Chinese Brands Witnessed Chinese Brand Value Increasing

On September 17,2015,the Hurun Institute released the Hurun Most Valuable Chinese Brands 2015,a comprehensive ranking of the 200 most valuable home-grown China's Mainland brands.This is the tenth consecutive year of the list.'Whilst most Chinese brands remain unknown to the

Relationship between Brand Cognitive Value and Brand Loyalty:A Case Study of Chimelong Tourist Resort

In this paper,a hypothetical relationship between brand cognitive value and brand loyalty is built.Questionnaire data from tourists in Chimelong Tourist Resort is collected.A total of 363 questionnaires are distributed,and 225 valid questionnaires are collected.The results confirm that brand cognitive value has a significantly positive impact on brand loyalty,and the positive impact of economic value,superior value and experience value in brand cognitive value on brand loyalty is more significant.

Research on Brand Perceived Value of Cruise Company Based on Online Comment

With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a platform for the Interact highlights its great influence and importance. Especially in the online shopping, these reflect the user＇s point of view and attitude of the online comment has been an unprecedented attention. Online reviews have become an important medium for consumers to understand their products before they buy goods, making them an important channel for potential consumers to understand the quality of goods and services. There are many studies on online reviews, but the research on the brand awareness of cruise ship companies is almost negligible. This paper provides a reference for the construction of cruise ship brand awareness system, and combines Nvivo software to analyze the online commentary system, and provides a reference for further research on cruise brand, and prospects for future research.

The Impact of Value of Trade Mark on the Value of Company

The value of the brand is extremely important for strategic decisions and issues to be taken under management.A number of decisions are based on data related to equity and in particular:decisions about investments in the company,performance of measurement of return,decisions regarding licensing,managing a portfolio,and investing in a brand on different markets.Evaluation of the value of the enterprise may be performed in many ways but there are two basic divisions:methods based on property and methods based on earnings,and the fundamental basis of this method is earning.The brand of product,in the sense of the name,primarily of the product as well as the company,service,and other forms has been in use for a long time.We can say that brand has been existing since the beginning of market.There are different definitions of brand.The most widely used one in literature is the one given by the AMA(American Association of Marketing):Brand is a name,term,symbol,shape,or the combination of these,the purpose of which is to identify the products or services of one or a group of sellers,and to differentiate them from competitors(theirs products and services)(Keller,2003,p.11).In fact,the value of brand is extremely important for strategic decisions and issues in the management.A whole series of decisions are based on data related to brand value,and particularly:decisions about investments in the company,measurement of return on investment in a certain brand,decisions relating to licenses,managing a portfolio of brands in different markets,converting the marketing sector from the cost one to a the profit one,decisions on withdrawing a particular brand from portfolio of brands,and so on.

The Power of Branding

One of the most valuable assets a company has is/are the brand name（s） associated its products or services Branding can act as a springboard for advertising and planning advertising campaigns around single brands or a family of brands. Many companies are organized around brands or brand groups. Companies like Proctor and Gamble allow the brand to represent the product and do not associate the corporate name with their various brands and product lines. Branding is a powerful business tool. A number of dimensions of branding are discussed in this paper. General reference is made to brand identity, brand identity traps, the value of brands, and brand loyalty. The paper then discusses the influence of brand loyalty on consumer behavior, the importance of global brands, and country of origin effects. Lastly the paper discusses elements of customer loyalty

Consideration of green intelligent steel processes and narrow window stability control technology on steel quality

In order to promote the intelligent transformation and upgrading of the steel industry, intelligent technology features based on the current situation and challenges of the steel industry are discussed in this paper. Based on both domestic and global research, functional analysis, reasonable positioning, and process optimization of each aspect of steel making are expounded. The current state of molten steel quality and implementation under narrow window control is analyzed. A method for maintaining stability in the narrow window control technology of steel quality is proposed, controlled by factors including composition, temperature, time, cleanliness, and consumption(raw material). Important guidance is provided for the future development of a green and intelligent steel manufacturing process.

Valuation of debris flow mitigation measures in tourist towns:a case study on Hongchun gully in southwest China

The estimation of the value on the engineering project in tourist towns is usually very challenging and controversial. In this study, an attempt has been made to evaluate the economic value of the debris flow control engineering in tourist towns by integrating both welfare and disaster economics. The total value of debris flow prevention and control engineering in tourist towns(VDFE) includes investment cost(IC), disaster mitigation benefit(DMB), and loss of brand value(LBV). Here DMB is assessed by the cost-benefit method. The LBV is estimated by incorporating brand equity and costbenefit methods. The engineering for debris flow control in the Hongchun Gully of southwest China was built to protect Yingxiu tourist town and was assessed as an example. The IC for the engineering is180 million RMB, however, the VDFE reaches as high as 3401 million RMB, of which the LBV is 169 million RMB, and the input-output ratio is 1:18. Thus, the LBV cannot be neglected in case of VDFE estimation process. The more developed the tourism in one town or city is, the greater the LBV and the higher the VDFE are.

How Do Companies Achieve Their Marketing Goals With Social Networks？

This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrument to improve the company fame by strengthening the affection of customers to the brand. For this reason, some companies use these tools to build relations and contacts with customers all over the world. The population of social networks users is made, for the most parts, of youngsters （people belonging to the 13-30 years old cluster）. In the last years, with the social web networking, social communication lost the exclusive social meaning and social network sites become strategic instruments for the construction of powerful relations that connect people with people and people with firms. This work is aimed at clarifying the genesis and the evolution of the relations between companies and potential customers, focusing on the tools used by the firm to achieve their marketing goals through social network sites （SNSs）. First of all, the work proposes the recognition of some studies about the origin of web social network and their links with marketing strategies. Secondly, it considers marketing goals achieved from any companies through social networking with a particular focus on advertising through web social networking.