Conceptual Metaphor Analysis in Advertising Slogans about Coffee Brands

This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.

Combining Deep Learning with Knowledge Graph for Design Knowledge Acquisition in Conceptual Product Design

The acquisition of valuable design knowledge from massive fragmentary data is challenging for designers in conceptual product design.This study proposes a novel method for acquiring design knowledge by combining deep learning with knowledge graph.Specifically,the design knowledge acquisition method utilises the knowledge extraction model to extract design-related entities and relations from fragmentary data,and further constructs the knowledge graph to support design knowledge acquisition for conceptual product design.Moreover,the knowledge extraction model introduces ALBERT to solve memory limitation and communication overhead in the entity extraction module,and uses multi-granularity information to overcome segmentation errors and polysemy ambiguity in the relation extraction module.Experimental comparison verified the effectiveness and accuracy of the proposed knowledge extraction model.The case study demonstrated the feasibility of the knowledge graph construction with real fragmentary porcelain data and showed the capability to provide designers with interconnected and visualised design knowledge.

Resilience, the 6th Vital Sign: Conceptualizing, Contextualizing, and Operationalizing All Six Vital Signs

There are five vital signs that healthcare providers assess: temperature, pulse, respiration, blood pressure, and pain. Normal levels for the five vital signs are published by the American Heart Association, and other specialty organizations, however, the sixth vital sign (resilience) which adopts the measure of immune resilience is suggested in this paper. Resilience is the ability of the immune system to respond to attacks and defend effectively against infections and inflammatory stressors, and psychological resilience is the capacity to resist, adapt, recover, thrive, and grow from a challenge or a stressor. Individuals with better optimal immune resilience had better health outcomes than those with minimal immune resilience. The purpose of this paper is to conceptualize, contextualize, and operationalize all six vital signs. We suggest measuring resilience subjectively and objectively. Subjectively, use a 5-item guided interview revised from the Connor-Davidson Resilience Scale (CDRC), a scale of 10 items. The revised CDRC scale is a 5-item scale. The scale is rated on a 5-point Likert scale from 0 (not true) to 4 (true all the time). The total score ranges from 0 to 20, with higher total scores indicating greater resilience. The scale demonstrated good construct validity and internal consistency (α = 0.85) during the development of the scale. The CD-RISC had a good Cronbach’s alpha level of 0.85. The Revised CD-RISC can be completed in 2 - 4 minutes. To measure resilience objectively, we suggest using Immune Resilience (IR) levels, the level of resilience to preserve and/or rapidly restore immune resilience functions that promote disease resistance and control inflammation and other inflammatory stress. IR levels are gauged with two peripheral blood metrics that quantify the balance between CD8 and CD4 T-cell levels and gene expression signatures tracking longevity-associated immunocompetence and mortality- or entropy-associated inflammation. IR deregulation is potentially reversible by decreasing inflammatory stress. IR metrics and mechanisms have utility as vital signs and biomarkers for measuring immune health and improving health outcomes.

A Study on Internet Buzzwords in the Last Four Years Based on Conceptual Integration Theory

Internet buzzwords,as distinct forms of language,consist of short sentences yet carry rich meanings and spread rapidly.To better study this intriguing and unique linguistic phenomenon,this paper employed conceptual integration theory for its powerful explanatory capabilities to analyze the origins,composition,and emergence of meanings of internet buzzwords over the past four years.These 40 internet buzzwords can be categorized into five types:semantic derivation,generalization,abbreviation,metonymy,and compounding.Furthermore,this paper conducted cognitive analysis from different conceptual integration network perspectives,elucidating specific cognitive operations involved in the construction of meanings and revealing the emergence process of layered meanings in recent internet buzzwords over the past four years.

Contribution of the MERISE-Type Conceptual Data Model to the Construction of Monitoring and Evaluation Indicators of the Effectiveness of Training in Relation to the Needs of the Labor Market in the Republic of Congo

This study proposes the use of the MERISE conceptual data model to create indicators for monitoring and evaluating the effectiveness of vocational training in the Republic of Congo. The importance of MERISE for structuring and analyzing data is underlined, as it enables the measurement of the adequacy between training and the needs of the labor market. The innovation of the study lies in the adaptation of the MERISE model to the local context, the development of innovative indicators, and the integration of a participatory approach including all relevant stakeholders. Contextual adaptation and local innovation: The study suggests adapting MERISE to the specific context of the Republic of Congo, considering the local particularities of the labor market. Development of innovative indicators and new measurement tools: It proposes creating indicators to assess skills matching and employer satisfaction, which are crucial for evaluating the effectiveness of vocational training. Participatory approach and inclusion of stakeholders: The study emphasizes actively involving training centers, employers, and recruitment agencies in the evaluation process. This participatory approach ensures that the perspectives of all stakeholders are considered, leading to more relevant and practical outcomes. Using the MERISE model allows for: • Rigorous data structuring, organization, and standardization: Clearly defining entities and relationships facilitates data organization and standardization, crucial for effective data analysis. • Facilitation of monitoring, analysis, and relevant indicators: Developing both quantitative and qualitative indicators helps measure the effectiveness of training in relation to the labor market, allowing for a comprehensive evaluation. • Improved communication and common language: By providing a common language for different stakeholders, MERISE enhances communication and collaboration, ensuring that all parties have a shared understanding. The study’s approach and contribution to existing research lie in: • Structured theoretical and practical framework and holistic approach: The study offers a structured framework for data collection and analysis, covering both quantitative and qualitative aspects, thus providing a comprehensive view of the training system. • Reproducible methodology and international comparison: The proposed methodology can be replicated in other contexts, facilitating international comparison and the adoption of best practices. • Extension of knowledge and new perspective: By integrating a participatory approach and developing indicators adapted to local needs, the study extends existing research and offers new perspectives on vocational training evaluation.

A Conceptualist Survey of Physical Theories

The main thesis intended in this paper consists in that scientific knowledge of the physical world entails a conceptualization of it in a certain mode which is relative to,and dependent on,the theory assumed or constructed.Physical theories embody conceptual systems that at once make possible and limit our conceptualization of how the world is and our cognitive access to what happens in it.From a conceptual holism(Brown,2007),we try to maintain that since we think of the world and understand what occurs in it by systems of concepts,they acquire major relevance to a philosophical stance about scientific knowledge.In a holistic sense,delimited,at least,by the system of concepts of a given theory,concepts have both a theoretical laden to scientific experience,according to the thesis of Hanson(1958),and an ontological laden to the world,which consists in that the statements that one can assert about the physical world,the entities,and systems that one can describe as well as the claims that one holds about the processes undergone by the physical systems are dependent on and relative to such conceptual system of such theory.Thus,the framework displayed here contrasts with the epistemological realist thesis in the sense that we cannot claim how the world is really but rather how we conceptualize it relative to our theory.In addition,we expose an epistemic concept of valid statement,relative to a theory,which becomes consistent and even complementary to the framework provided.

基于Conceptual Play Spaces理论的初中语文教育游戏设计

在真实的情境中教学可以促进学生的理解,对于初中生来说,他们需要一些具体形象的支撑,3D体验游戏可以将抽象的事物具体化,让学生感受到真实的世界。本文以Conceptual Play Spaces理论为基础,根据初中生的学习特征,设计教育游戏桃花源记,激发学习者的学习兴趣,使学生沉浸在教育游戏情境中,提高学习者核心素养。

Psychiatrists’occupational stigma conceptualization,measurement,and intervention:A literature review

Psychiatrists require frequent contact with and treatment of patients with mental illnesses.Due to the influence of associative stigma,psychiatrists may also be targets of stigma.Occupational stigma warrants special consideration because it significantly affects psychiatrists'career advancement,well-being,and their patients’health.Given that there is no complete summary of this issue,this study reviewed the existing literature on psychiatrists'occupational stigma to clearly synthesize its concepts,measurement tools,and intervention strategies.Herein,we emphasize that psychiatrists’occupational stigma is a multifaceted concept that simultaneously encompasses physically,socially,and morally tainted aspects.Currently,standardized methods to specifically measure psychiatrists’occupational stigma are lacking.Interventions for psychiatrists’occupational stigma may consider the use of protest,contact,education,comprehensive and systematic methods,as well as the use of psychotherapeutic approaches.This review provides a theoretical basis for the development of relevant measurement tools and intervention practices.Overall,this review seeks to raise public awareness of psychiatrists'occupational stigma,thereby promoting psychiatric professionalism and reducing its stigma.

Conceptual Blending and Meme Humor on the Internet:The Example of COVID-19 Publicity Posters in Chinese Microblogging

Internet memes,as multimodal cultural products disseminated through the Internet,usually take the form of short videos or images that express humor or satire.The creation and dissemination of humor in memes are both creative and complex,and the successful perception of meme humor reflects humans’universal thinking capacity.Based on the theoretical framework of conceptual blending,this paper selects a set of COVID-19 publicity posters from the official Weibo account of China Guangzhou Fabu(Guangzhou Internet Information Office),analyses the multi-level structure of Internet memes,and explores the dynamic cognitive process in the interpretation of humorous memes to reveal people’s ability to make simultaneous analogies and integration between elements in different mental spaces.

A Conceptual Model of Our Universe Derived from the Fine Structure Constant (α)

The Fine Structure Constant (α) is a dimensionless value that guides much of quantum physics but with no scientific insight into why this specific number. The number defines the coupling constant for the strength of the electromagnetic force and is precisely tuned to make our universe functional. This study introduces a novel approach to understanding a conceptual model for how this critical number is part of a larger design rather than a random accident of nature. The Fine Structure Constant (FSC) model employs a Python program to calculate n-dimensional property sets for prime number universes where α equals the whole number values 137 and 139, representing twin prime universes without a fractional constant. Each property is defined by theoretical prime number sets that represent focal points of matter and wave energy in their respective universes. This work aims to determine if these prime number sets can reproduce the observed α value, giving it a definable structure. The result of the FSC model produces a α value equal to 137.036, an almost exact match. Furthermore, the model indicates that other twin prime pairs also have a role in our functional universe, providing a hierarchy for atomic orbital energy levels and alignment with the principal and azimuthal quantum numbers. In addition, it construes stable matter as property sets with the highest ratio of twin prime elements. These results provide a new perspective on a mathematical structure that shapes our universe and, if valid, has the structural complexity to guide future research.

Corpus-Driven Analysis of Conceptual Metaphor in Artificial Intelligence Language:A Sample of ChatGPT-Written Speeches

Based on Conceptual Metaphor Theory(CMT),this paper creates a tiny corpus of ChatGPT-written speeches.Through employing a corpus-driven approach,this study analyzes the identification and utilization of conceptual metaphors in artificial intelligence(AI)languages.The AI demonstrated its capacity to utilize metaphors in the metaphoric corpora through the display of diversity,non-arbitrariness,repetition,and intersectionality in the selection of source domains.It often uses vocabulary combinations with clear similarities to establish metaphorical meaning.In the literal sense,the outcomes of metaphor identification by artificial intelligence differ significantly from those of humans.Therefore,there is a need to develop advanced automatic models for identifying metaphors in order to enhance the precision of metaphor identification consistently.

A Study of the English Translation of Positive Emotions from the Perspective of Conceptual Metaphor

experience shared by human beings,but it is often expressed in the form of conceptual metaphor which is pervasive in the concrete language.Drawing upon the theory of conceptual metaphor and emotion metaphors,this paper aims to study the translation of positive emotions in David Hawkes’version of The Story of the Stone and the related daily expressions as the corpus.According to the theories,this paper categorizes the positive emotions metaphors into body metaphors,sensory metaphors,entity metaphors,and orientational metaphors to discuss the process of English translation and the metaphorical mechanism,analyzes the similarities and differences between Chinese and English expressions of positive emotions and their cultural,physiological,and psychological motives,and lastly attempts to summarize the translation strategies of emotional expressions.The analysis of metaphorical mechanisms reveals that the common physiological and psychological experiences of human beings and cultural exchanges give rise to similarities,while the unique cultural environments,antecedents,and historical development of each nation give rise to their distinctiveness.This paper concludes that translators need to make full use of their subjectivity,understand the surface and underlying meaning of the text,and establish a high level of mental compatibility between themselves,the readers,and the author.

基于Conceptual Play Spaces理论的教育游戏设计——探究式教育游戏的情境设计

学生理解学科内容并将其转化为智能的最好方式之一,是"参与"到具体问题情境中学习,而精心设计的教育游戏可提供更加真实的"问题情境",有效增强"参与度"。本文在对Conceptual Play Spaces理论分析前提下,理清教育游戏"概念性玩耍空间"的设计要素,基此提出探究式教育游戏的情境设计,促使学生沉浸于丰富的情境,并有效地参与其中,力求使学习"自然发生",实现有意义的学习。

Study of Teaching Methods of Conceptual Metaphors

The application of conceptual metaphor theories to the teaching of English reading and vocabulary provides a new field of research to foreign language teaching. This paper analyzes the possibility of metaphor teaching through a small scale case study. It shows that the individual difference should be emphasized in metaphor teaching. This paper also provides empirical study evidences for the further research in the future.

On the conceptual metaphor of color terms： A typological view

In different languages and cultures, color terms usually indicate their specific cultural concepts and metaphorical implicature. This paper makes a typological study on the universality and relativity of the Conceptual Metaphors （CM） of color terms in different languages. It attempts to explore the cognitive differences and similarities in the process of categorization and metaphorization of color terms of oriental and western peoples. It proposes that the CM system of color terms is determined by the interactivity of three factors as neurophysiologic mechanisms, general cognitive psychological mechanisms and socio-cultural selective mechanisms. The CM of color terms in different languages carry their specific cognitive characteristics and cultural values, and reflect self-similarity of the language and culture.

Conceptual Metaphors in "I Have a Dream"

Metaphors can serve as cognitive instruments.In the process of conceptualization,metaphors would reflex the way people think and affect the way they perceive things.Conceptual metaphors are often used to help layman understand abstract and complex political issues better.The author studies Martin Luther King,Jr's famous speech "I Have a Dream" from the views of cognitive linguistics,and mainly analyzes the conceptual metaphors in this political speech.

The Application of Conceptual Metaphor to Polysemy

As we know,the Conceptual Metaphor Theory is the part of Cognitive Linguistics,and it is the bridge between metaphor and vocabulary learning.Through the detailed discussion towards the definition of conceptual metaphor,this article analyses how to improve the learners' learning competence by using conceptual metaphor theory that is applied into the practice of teaching Polysemy.

Logical-Structure Modeling for Conceptual Design

Based on the definition of a logic structure feature to relate logically functional requirements to geometric representation independent upon detailed geometric representation, this paper presents an idea of logical structure modeling for computer aided conceptual design and makes attempt to establish a representation formalism of logic structure modeling. The definition and representation of logical structure feature are given and an assembly module definition for supporting top down conceptual design is also proposed. The proposed scheme contributes to several aspects of conceptual design research, especially to provide elementarily a formal methodology for computer aided conceptual design system development and operation.

Concept Derivation in the Conceptual Planning of Jiuzhouwa Eco-Wetland Park

Through analyzing problems exist in the conceptual planning of Jiuzhouwa Eco-Wetland Park, the derivation process and approach of its core concepts were discussed.

Study on Conceptual Planning of Group Landscapes in Urban Core Areas—A Case Study of Conceptual Landscape Planning of the Core Area in Shuangsong Group,Wanzhou District of Chongqing City,China

The planning site was divided into a spatial structure of"one center,one corridor,two axes,two belts and three communities"and traffic system designed to a 3-grade road system of"artery,secondary artery and by-pass".Meanwhile,a 3-ring structure of the planning site was constructed:diffusion waterfront landscape belt,waterfront pathway and core eco-green island.Finally,the planning concepts for major ecological constructions were given.This study tried to explore the group eco-landscape pattern in urban core areas so as to provide a strategic instruction for the regional sustainable development.