Introducing Traditional Chinese Medicine New Medicine Creation Team led by Professor Zhang Tong

The Traditional Chinese Medicine(TCM)New Medicine Creation Team is led by Professor Zhang Tong(张彤),who has dedicated his career to pioneering advancements and modernizations in TCM pharmaceuticals.The team currently comprises over 10 faculty members,including 2 professors,2 researchers,3 associate professors,and 6 senior laboratory technicians.Notably,Professor Zhang Tong,the team leader,holds the esteemed position of the Dean at the School of Pharmacy,Shanghai University of TCM.He also serves as a visiting professor,doctoral supervisor,recipient of special government allowances from the State Council,and a distinguished member of the National Pharmacopoeia Committee.Recognized as an outstanding talent of the new century by the Ministry of Education,Professor Zhang Tong is also lauded as a leading figure in Shanghai and an exemplary academic leader with multiple important positions.

Investigating the Creation of Cultural Atmospheres in Physical Bookstores Within the Context of Scene-Based Consumption:A Perspective Based on the Ways of Seeing

In an era of scene-based consumption,the essence of operating a bookstore lies in accepting and enabling the bookstore to play its role as a cultural medium for browsing and appreciating books,which in turn fosters the development of a distinctive bookstore culture.This new type of consumption context has led to an evolution in the book-reading culture in physical bookstores that is characterized by a shift from a paradigm of passive reading to one where the emphasis is on interactive viewing.This transition has laid the foundation for the creation of cultural atmospheres in bookstores,and it highlights the visual interactions that now exist between readers and books as well as with other related cultural industries.The dominant and fundamental logic behind this process is symbiosis,experience,aesthetics,immersion,and creativity.However,when a form of culture that focuses on consumption-oriented browsing begins to overshadow knowledge acquisition during the process of book reading,the cultural essence of bookstores is likely to be diminished.Therefore,the cultural essence within the scene-based consumption context should be enhanced by creating innovative viewing activities that showcase the cultural and emotional implications inherent in the scene itself,and thus help to align the identity of the bookstore with its in-situ cultural space.

A Preliminary Discussion on Watercolor Creation and Emotional Expression of Female Themes in the 20th Century

The history of watercolor painting spans over three centuries,and the study of watercolor creations focusing on female themes have been a hot topic in the subfield of art studies.Watercolor originated in the Age of Exploration,initially serving as a practical tool for natural history,and later evolving into an art form for the aristocracy.In the 20th century,creations featuring female themes flourished and reached their peak.Compared to early works portraying female theses in mythology and religion,these paintings exhibit significant differences in expression,color,and texture,reflecting the gradual rise of women’s status and the artists’reflections on modern society.This article delves into the development,emotional expression,creation,and inspiration of watercolor paintings with female themes.By analyzing representative works,we explore the artists’portrayal of women and the reflection of women’s living conditions,social status,and ideological consciousness in contemporary society.This article also examines the profound influence and artistic value of these works on contemporary female-themed paintings from the perspective of art studies.

A Number Theoretic Analysis of the Enthalpy, Enthalpy Energy Density, Thermodynamic Volume, and the Equation of State of a Modified White Hole, and the Implications to the Quantum Vacuum Spacetime, Matter Creation and the Planck Frequency

In this paper, we analyze the enthalpy, enthalpy energy density, thermodynamic volume, and the equation of state of a modified white hole. We obtain new possible mathematical connections with some sectors of Number Theory, Ramanujan Recurring Numbers, DN Constant and String Theory, that enable us to extract the quantum geometrical properties of these thermodynamic equations and the implication to the quantum vacuum spacetime geometry of our early universe as they act as the constraints to the nature of quantum gravity of the universe.

Exploration of the Expression of Color Emotion in Oil Painting Sketch Creation

This paper deeply analyzes the expression of color emotion in oil painting sketch creation.Starting with the three basic attributes of color theory(hue,lightness,and purity),this paper discusses its emotional symbolic significance and the relationship between contrast and harmony.By interpreting the works of artists such as Van Gogh’s Sunflower,Monet’s Rouen Cathedral,and Cézanne’s Mont Sainte-Victoire,this paper shows the unique charm of different colors in conveying emotions,creating atmosphere,and expressing themes.At the same time,it is expounded that in the creation of an oil painting sketch,the effective expression of color emotion can be realized by observing nature,using subjective colors,and reasonable composition and layout of colors,so as to enhance the artistic value of the works.

Formal Integration of Decorative Elements in the Creation of Figurative Sculpture

Figurative sculpture and decorative elements belong to the same category of art;the development of sculpture art requires innovation and constant exploration of new development paths,while many characteristics of decorative elements can give the creation of sculpture works a variety of inspiration.This paper explores the significance of figurative sculpture and decorative elements,examining their intrinsic connections and historical practices.The study aims to uncover the potential of figurative sculpture in the creation of decorative elements,highlighting how the integration of these forms can contribute to the development of art and the creation of meaningful figurative sculptures.

Color Expression and Mood Creation in Imagery Oil Painting

Oil painting is a traditional Western painting form.With the introduction of China and the influence of China’s traditional painting and aesthetics,the painting style became more distinctive,expanding a new development direction of oil painting,and thus imagery oil painting came into being.Color,as the most important element in imagery oil painting,mainly plays the role of mood creation and emotional expression.Many creators are good at injecting their thoughts and emotions into the paintings through color matching,so as to enhance the artistic expression of the paintings.This paper analyzes the color expression characteristics of imagery oil painting and explores the color expression techniques in imagery oil painting and mood creation of imagery oil painting from several aspects.

Exploration of the Integration of Ethnic Music Elements into Modern Piano Art Creation

Piano originated in Western countries,so a large number of Western cultural elements are used in piano art creation,mainly to present Western humanistic thoughts and spiritual cultural cores to the audience.In recent years,with the modernization of piano art and culture in China,many Chinese listeners have begun to demand more ethnic and folk piano pieces with Chinese characteristics.In order to meet the audience’s pursuit of modern Chinese piano art,more and more creators are integrating ethnic music elements into modern piano art creation.This article explores the integration significance of ethnic music elements in modern piano art creation and the current situation of Chinese modern piano art creation,and finds that ethnic music elements have positive help in enhancing the novelty,ethnic characteristics,and timeliness of piano art creation.Based on this,this article proposes several strategies for integrating traditional ethnic music elements into modern piano art creation,including adapting traditional ethnic music elements,creating pentatonic tunes,and modifying work titles.The aim is to provide references and inspiration for the development of Chinese piano art creation and culture.

Research on Creation Strategies of Picture Books for Children’s Cognitive and Imaginative Development

This paper discusses the creation strategies of picture books for children’s cognitive and imaginative development,and proposes that picture book creation should closely focus on the needs of children’s cognitive and imaginative development.Through analysis,this paper summarizes the effective strategies in the creation of picture books,aiming to provide theoretical reference and practical guidance for the design of children’s picture books,and further promote the comprehensive development of children’s cognitive and imaginative abilities.

Construction of Value Models of Consumer Creation for Agricultural Products Based on the Analytic Hierarchy Process(AHP)

With the increased competition of modern economy and globalization,consumer creation which based on the analysis of consumer behavior was more and more attentioned and respected by business.Based on the meaning and characteristics of agricultural product consumer creation,index system of value model of agricultural product consumer creation was put forward through analytical hierarchy process（AHP）.The weights of the indicators and related indicators of impact on the value were analyzed,and value models of agricultural product consumer creation were constructed to provide ideas for development of agricultural product consumer market and research of consumer value.Consumer creation was constructed to provide ideas for development of agricultural product consumer market and research of consumer value.

Expression of Cultural Connotations in the Creation of Campus Landscape in Baise University

On the basis of understanding the properties,concepts and objectives of running the school,geographical conditions,historical and cultural context of Baise University,cultural connotations were expressed by landscape elements such as layout of subareas,architecture,plants,sculptures,park-like settings,couplets and carvings.

Comparison between photon annihilation-then-creation and photon creation-then-annihilation thermal states:Non-classical and non-Gaussian properties

We investigate the nonclassical properties of arbitrary number photon annihilation-then-creation operation （AC） and creation-then-annihilation operation （CA） to the thermal state （TS）, whose normalization factors are related to the polylog- arithm function. Then we compare their quantum characters, such as photon number distribution, average photon number, Mandel Q-parameter, purity and the Wigner function. Because of the noncommutativity between the annihilation operator and the creation operator, the ACTS and the CATS have different nonclassical properties. It is found that nonclassical properties are exhibited more strongly after AC than after CA. In addition we also examine their non-Gaussianity. The result shows that the ACTS can present a slightly bigger non-Gaussianity than the CATS.

Study on the Creation of Artistic Conception in Modern Gardens

To better inherit traditional culture in creating artistic conception in modern gardens and develop the style and function of garden artistic conception,this study summarized various creation techniques of traditional garden artistic conceptions from the perspective of design thought and conception of classical Chinese gardens.It was put forward that the creation of artistic conception in modern gardens should be human-centered in a great culture context;and meanwhile,aesthetic habits of modern people should be respected and traditional thoughts should be developed to enrich the connotation of garden artistic conception design.

On Woolf's Androgynous Thought and Artistic Creation:An Analysis of Lily Briscoe in To the Lighthouse

To the Lighthouse is one of Virginia Woolf's masterpieces. It is also one of the most influential stream-of-consciousness novels in modernism. This thesis makes a more complete study on the novel theory of androgynous thought of Virginia Woolf and the female artist Lily Briscoe who is the outstanding representative of the androgyny.

The configuration mechanism of English and Chinese double-object construction for verbs of creation

Verbs of creation in English and Chinese demonstrate asymmetries in its projection to double-object construction. But underling the projection process there is a uniform operation mechanism, namely that the configuration is affected by the interaction between the Meaning Assignment Principle （MAP）, the Distance Principle of Iconicity （DPI） and the Lexical Feature Constraints （LFC）, among which MAP and DPI are inviolable due to its cross-linguistic universality. Once LFC is violated, there must be compensation on the part of DPI, otherwise, the verb of creation in question would be unacceptable to double-object construction.

Impact of learning through credit and value creation on the efficiency of Japanese commercial banks

This study investigates the learning curve of commercial banks regarding the efficiency of credit and value creation.However,current empirical methods for accessing the learning curve in organizations are not suitable for use in financial institutions.Considering bank-specific characteristics,we introduce a dynamic learning curve using a cost function adjusted to capture learning-by-doing in banks.Using the model,we test several hypotheses on the impact of bank intermediary experience(learning)on the efficiency of credit and value creation in Japanese commercial banks.The findings show that bank intermediary learning significantly improves the cost efficiency gain in the gross value created,total credit created,and investment.However,bank intermediary experience has no significant effect on the efficiency of the economic value created for all the banks analyzed.These findings have practical implications for evaluating cost dynamics in bank credit and value creation,risk management,lending to the real sector,and shareholder value creation.

A Research on Guiding Effect of Marxist Literary Theory on Literary Creation

Through summarizing the basic problems in Marxist literary theory,reflects on the phenomena of contemporary literary creation from the perspectives in Marxist literary theory,such as "Human Nature","the Nature of Beauty","Anti-alienation and Aesthetics" as well as "Overall Emancipation of Human Beings" to demonstrate that with its contemporary values.

Study on the Landscape Creation of Historical Commercial Pedestrian Streets——With the Five Horses Street in Wenzhou City as a Study Case

With the development of business management model,commercial spaces have required more and more supporting services from the city.However,although commercial pedestrian streets lying on historical blocks have advantages in geological culture,they are not able to organically combine with the city environment,landscape creation on such streets have more and more problems.Taking the Five Horses Street in Wenzhou City for an example,this study through field investigation and document consultation proposes the principles and approaches of creating landscapes in historical commercial pedestrian streets,to provide support for the rational utilization of such streets.

Novel Translation is an Art of Literary Re-creation——A Distinguished Art Feature in Chinese Version Tess of the D'urbervilles

Literary translation is the re-creation of the language art.To translate an English novel into Chinese one,translators need the skill of literature re-creation.Taking Zhang Guruo's translated version Tess of the D'urbervilles as an example,we perceive that translators have subjectivity and they should break the boundary between writing and translating.When a translator translates a piece of works,he must get rid of the constraint of the surface structures of the original works,and reproduces the flavor of the original novel.But the translators should try to show the original scenes in the original English novel to target readers.

IDEA与CREATION——广告创意概念研究评述

文中对近20年来我国广告学界为广告创意这一概念所作的若干种定义进行了梳理,目的在于树立里程碑,昭示后来人,使他们在广告创意理论的研究上,多采些成果,少走些弯路。