The typical features of internal and external integration of cultures as revealed by the conception of“cultural convergence”provide a new perspective on the study of cultural exchanges and mutual learning.In the con...The typical features of internal and external integration of cultures as revealed by the conception of“cultural convergence”provide a new perspective on the study of cultural exchanges and mutual learning.In the context of“a global community of shared future for humankind”,this paper adopts the novel idea of“cultural convergence”to probe the growth of Pearl S.Buck’s cultural values and the specific contents and representation of Pearl S.Buck’s conception of“cultural convergence”,highlighting the application of Pearl S.Buck’s values to cultural education,growth and success,family education,cultural exchanges,humanistic practices,etc.Feasible suggestions and countermeasures are put forward to better promote the cultural exchanges and mutual learning as well as the convergence of different cultures.展开更多
The aim is to analyse the present and the possible future of the concept of advertising.The present concept is more related to the fact that marketers moved from a product focus to a sales focus,and now to eventually ...The aim is to analyse the present and the possible future of the concept of advertising.The present concept is more related to the fact that marketers moved from a product focus to a sales focus,and now to eventually a relationship focus.The future concept is related to the growing customization of strategies based on the nature of the product category and the life-cycle stage of the product and the customers in the context of the development of the convergence culture,the experience economy and the new technologies connected to the Fourth Industrial Revolution.展开更多
基金Supported by Inspiration of Pearl S.Buck’s Life Span to the Growth of College Students From the Perspective of“Cultural Convergence”,sponsored by Zhenjiang Federation of Social Sciences Circles(2022SY06)A Practical Study of Pearl S.Buck’s Cultural Values From the Perspective of“Cultural Convergence”,sponsored by the Innovation Training Program for College Students of Jiangsu University(2022102991098X).
文摘The typical features of internal and external integration of cultures as revealed by the conception of“cultural convergence”provide a new perspective on the study of cultural exchanges and mutual learning.In the context of“a global community of shared future for humankind”,this paper adopts the novel idea of“cultural convergence”to probe the growth of Pearl S.Buck’s cultural values and the specific contents and representation of Pearl S.Buck’s conception of“cultural convergence”,highlighting the application of Pearl S.Buck’s values to cultural education,growth and success,family education,cultural exchanges,humanistic practices,etc.Feasible suggestions and countermeasures are put forward to better promote the cultural exchanges and mutual learning as well as the convergence of different cultures.
文摘The aim is to analyse the present and the possible future of the concept of advertising.The present concept is more related to the fact that marketers moved from a product focus to a sales focus,and now to eventually a relationship focus.The future concept is related to the growing customization of strategies based on the nature of the product category and the life-cycle stage of the product and the customers in the context of the development of the convergence culture,the experience economy and the new technologies connected to the Fourth Industrial Revolution.
