Mickey Mouse and Donald Duck are mounting the stage in Shanghai! The Information Office of the Shanghai Municipal Government said on November 4 that the Walt Disney Co. had been given approval to build a new theme par...Mickey Mouse and Donald Duck are mounting the stage in Shanghai! The Information Office of the Shanghai Municipal Government said on November 4 that the Walt Disney Co. had been given approval to build a new theme park in Shanghai-the sixth of its kind in the world and the third in Asia.展开更多
The rumor that Shanghai is about to build a Disneyland theme park has gained some substance. In mid-March, Shanghai Mayor Han Zheng for the first time positively responded to the speculation on a public occasion, sayi...The rumor that Shanghai is about to build a Disneyland theme park has gained some substance. In mid-March, Shanghai Mayor Han Zheng for the first time positively responded to the speculation on a public occasion, saying "Shanghai has展开更多
Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experienc...Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experience,perceived value,satisfaction,and behavioral intention.And their relationship is the key point for the sustainable development of theme park market.This study constituted the relationship path theory mode of hypothesis between brand experience,perceived value,satisfactory,behavior intention.The key findings of this study revealed that the brand experience of theme park has significant positive impact on perceived value and satisfaction.In that,thoughts have no significant impact on emotional value and societal value.Similarly,functional experience has no significant impact on recreational value.Subsequently,perceived value has significant positive impact on satisfaction.And lastly,satisfaction has significant positive impact on tourist behavioral intention.The findings of this study may offer constructive bases to the management of Shanghai Disneyland and other theme park attractions of similar nature in formulating policies and marketing strategies.展开更多
文摘Mickey Mouse and Donald Duck are mounting the stage in Shanghai! The Information Office of the Shanghai Municipal Government said on November 4 that the Walt Disney Co. had been given approval to build a new theme park in Shanghai-the sixth of its kind in the world and the third in Asia.
文摘The rumor that Shanghai is about to build a Disneyland theme park has gained some substance. In mid-March, Shanghai Mayor Han Zheng for the first time positively responded to the speculation on a public occasion, saying "Shanghai has
基金This study was supported by a grant from the Projects of the National Natural Science Foundation of China(No.72074053)National Science Innovation Project of Fudan University(No.10246130).
文摘Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experience,perceived value,satisfaction,and behavioral intention.And their relationship is the key point for the sustainable development of theme park market.This study constituted the relationship path theory mode of hypothesis between brand experience,perceived value,satisfactory,behavior intention.The key findings of this study revealed that the brand experience of theme park has significant positive impact on perceived value and satisfaction.In that,thoughts have no significant impact on emotional value and societal value.Similarly,functional experience has no significant impact on recreational value.Subsequently,perceived value has significant positive impact on satisfaction.And lastly,satisfaction has significant positive impact on tourist behavioral intention.The findings of this study may offer constructive bases to the management of Shanghai Disneyland and other theme park attractions of similar nature in formulating policies and marketing strategies.
