Fashion Films and Net-aesthetics

Fashion Film is the last communication tool in fashion market, that was born for the Web about 20 years ago, but in these last 10 years it has increased its diffusion and its expressive potentiality definitely and we think that it is designed to influence the communication in other markets. Nowadays Fashion Films are reinforcing the power of fashion images, building up new brand experiences for net-consumers： they are painting new worlds for fashion brands thanks to the old cinematographic language mixed to recent Internet logics. Starting from this observation, our main question was： Can we talk about a new fashion net-aesthetics for these new fashion tales？ Using a semiotics approach, this study investigates how Fashion, Cinema and the Net come together, producing new aesthetics, with new languages and new imaginary in fashion. The result can be really visionary.

Fashion meets innovation and tradition at FaW TOKYO 2024

Tokyo,Japan–FaW TOKYO(FASHION WORLD TOKYO),the renowned international fashion trade show,is gearing up for its spring edition,promising an exciting showcase of global fashion trends,technology innovations,and traditional craftsmanship.From April 17-19,Tokyo Big Sight in Japan gathers a diverse array of international exhibitors and highlighting the best of Japanese fashion excellence.

Leggings: The new fashion staple

Leggings have been a staple in the fashion industry for decades,consistently remaining one of the most popular and versatile items of clothing.They have achieved viral status and continue to be a highly sought-after fashion item,transcending age and cultural barriers.The body-hugging style of leggings has remained in vogue,attracting young people of all ages and backgrounds.With their enduring popularity,it’s likely that leggings will remain a fashion staple for years to come.

Sports inspired clothing market:The influence of sports on fashion forward looks

The Sports-Inspired Clothing market represents a dynamic segment within the fashion industry,offering apparel and accessories influenced by the aesthetics,functionality,and culture of sports and athleticism.Sports-inspired clothing blends performance features with fashion-forward designs,catering to consumers seeking comfortable,stylish,and versatile attire suitable for both active pursuits and everyday wear.With the increasing popularity of athleisure and the intersection of sports and fashion,the Sports-Inspired Clothing market experiences continuous growth and innovation to meet the diverse needs and preferences of consumers worldwide.The global sports inspired clothing market is forecast to expand at a CAGR of 5.3%and thereby increase from a value of US$315.03 Bn in 2023,to US$452.2 Bn by the end of 2030 as per report published by Persistence Market Research.

Marketing Model Analysis of Fashion Communication Based on the Visual Analysis of Neutrosophic Systems

In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information.The research takes method-ology of combined single-valued neutrosophic rough set and multi-scale deci-sion systems.This paper proposes the optimal scale selection and reduction algorithms based on multi-scale single-valued neutrosophic dominance rough set model.User requirements were analyzed using KJ method to construct a hierarchical model.According to the statistics of representative studies from China and the West,we found that,on the one hand,classical theory has been expanded and supplemented in fashion culture communication and market-ing.The topics are more micro-diverse,and the research methods are inspired by other disciplines;on the other hand,Chinese practice and Chinese cultural perspective need to fill the gap.The fashion content in the new fashion,however,needs to broaden its boundaries,and in addition to integrating with cultural theory and sociology,it needs to be integrated with fashion products,including product design,visual communication,image design and so on.Aesthetic communication needs to be taken into account as an important connotation,with visual communication and the communication of images as important research elements.On the whole,this research abroad inspires the development of domestic fashion culture communication and marketing research.

A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding

Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.

Fashion Feast Shows China’s Aesthetics

On the evening of September 16th,the China Fashion Week Closing Ceremony and 2023 China Fashion Award Ceremony were in full swing,which acted as a successful conclusion for China Fashion Week.This season,China Fashion Week took“Splendid Glow”as the theme,focusing on China’s aesthetics,intangible innovation,trends,green sustainability,fashion meta-universe,cross-border commerce and trade,intellectual property rights and other hot spots.More than 130 fashion shows,trade exhibitions,fashion forums and other activities have highly integrated the fashion potential of multiple business tracks,multi-brand styles and multi-dimensional design circles,reflecting the confident recovery of local design power and fashion consumption power.

Micro Seasonal Fashion Impact in RMG Industry of Bangladesh

The Ready-Made Garments (RMG) industry is a major contributor to the economy of Bangladesh, accounting for over 80% of the country’s total exports. In recent years, the industry has faced challenges due to changing global fashion trends and increasing competition from other manufacturing countries. One of the latest trends in the fashion industry is micro seasonal fashion, which has significant impacts on the RMG industry of Bangladesh. The purpose of this study is to examine the impact of micro seasonal fashion on the RMG industry of Bangladesh. It will examine the changes in buyer and consumer behavior and demand patterns, the implications for manufacturers and suppliers, and the strategies adopted by industry players to adapt to this trend. The emergence of micro seasonal fashion has disorderly the traditional seasonal cycle of the fashion industry. Consumers are no longer satisfied with the two-season model of spring/summer and fall/winter, but instead demand new styles and trends every few weeks. This trend has created opportunities for the RMG industry of Bangladesh to cater to the fast-changing demands of consumers. Micro Seasonal Fashion also poses significant challenges for the industry. Manufacturers and suppliers must be able to produce and deliver garments quickly and efficiently, while ensuring high quality and sustainability standards. This requires investments in technology, supply chain management, and training of workers. To address these challenges, industry players in Bangladesh have adopted several strategies, such as diversifying product offerings, investing in technology and innovation, and enhancing sustainability practices. These strategies have helped the industry to remain competitive and meet the demands of fast-changing consumer preferences. The industry must be able to adapt quickly to the changing demands of consumers and invest in technology and sustainability practices to remain competitive. With the right strategies and investments, the RMG industry of Bangladesh can control the opportunities presented by micro seasonal fashion and continue to be a major player in the global fashion industry.

Impacts of Transparency and Traceability on Fashion Supply Chain System

The level of fashion consumer awareness and communication regarding sustainable consumption is rising. Organizations are working to provide clarity and guidance on fashion consumption. Brands are experimenting with new materials and supply chain strategies, and suppliers are improving the manufacturing processes and quality of products. However, given the size and complexity of the industrial process, these efforts are not adequate in ensuring a sustainable fashion supply chain. Transparency and traceability in the fashion supply chain are needed to improve the fashion industry by supporting sustainable and ethical practices in the apparel supply chain. Key gaps include a lack of comprehensive and transparent information about how, where, and by whom materials are sourced, processed, and assembled;a lack of transparency in the supply chain practices and procedures affects the environment, working conditions, and human health. The industry has to build the capacity to manage its supply chain, more effectively and responsibly, by improving transparency and traceability as the top goals. So, in this context, the main purpose of this research paper is to study the impacts of transparency and traceability on the dimensions of sustainability in fashion supply chain. The researchers have applied descriptive research methods in which secondary data are collected and analyzed through a literature review of peer-reviewed research papers and the primary data are collected through the survey method by distributing a semi structured questionnaire. The data collected are analyzed using statistical tools and techniques. Finally, the results are discussed and presented.

Courtside to Catwalk--Surging demand for sports fashion in China captures consumer interest

A mid the ever-changing tides of fashion,Arc’teryx,a high-performance outdoor equipment brand known for leading innovations in outdoor apparel tech and once beloved by middleaged outdoor enthusiasts,has now secured a place as social currency for Chinese trendsetters.Salomon,once associated with the“ugly shoe”aesthetic exclusive to mountaineers,has become a coveted fashion essential,commanding premium prices driven by fervent demand.In addition,as the Lululemon brand evolves from its body-conscious fit origins for yoga enthusiasts to a versatile wardrobe staple for commuters.

The Use and Handling of Management Fashions

Some management concepts come and go,some become classics.Management Fashion Theory provides insights of how management fashions can be distinguished and recognized.This article illustrates the characteristic features of the theory using the example of the concept of“New Work”.

On Fashion’s Political Engagement in Modern Society

In class society,fashion is identified as a sign of class position and social status,while in modern democratic society fashion’s political connotation and significance have greatly changed and is mainly displayed from the following three aspects:1)as a way of social protest from vulnerable social groups by being symbol of being an independent and free subject.However,the resistance or protest represented by fashion is no more than something ritual.2)as a way of identity and subjectivity construction,both individual and national;3)as embodiment of fashion leadership and a way of incorporation.Generally to say,fashion has played an important role in every aspect above.However,there is still a tension between them and we must manage carefully to keep a balance.

The analysis of marketing strategy of fast fashion brand from the success of＂H＆M＂

In recent years, in fashion industry, especially in clothing market industry, the development of fast fashion brands is very rapid, the accounts in clothing market is more and more, which has become art indispensable part in clothing market field. It can be said the fast fashion brand takes a deep shock for whole clothing market, and it has made some clothing brands take introspection about their traditional and old marketing mode. Fast fashion brands just catch the consumer psychology of current consumers （especially young consumers）, a smart of consumers are attracted to buy for its ＂fair price＂ , ＂ high quality＂ , ＂fashion＂ and other characteristics. In this paper, the success case of the most successful ＂H＆M＂ brand is taken as entry point, then the marketing strategy of fast fashion brands is explored and analyzed to find out the ＂magic weapon＂ of fast fashion brands＇ development, and it is provided some reference and suggestions for marketing strategy improvement of traditional clothing brands.

A World of Fine Fashion——Where Fashion Blooms

Recognized worldwide as a trusted business partner in delivering quality garments and accessories to the fast-changing fashion industry,

Hong Kong Fashion Week for S/S——Hong Kong Fashion Week showcases design excellence

Organised by Hong Kong Trade Development Council(HKTDC),HKTDC Hong Kong Fashion Week for Spring/ Summer 2009 is not only an important sourcing platform for the global fashion industry,it is also a showcase for design excellence.

Fashion Color Forecasting by Applying an Improved Back Propagation Neural Network

Fashion color forecasting is one of the most important factors for fashion marketing and manufacturing. Several models have been applied by previous researchers to conduct fashion color forecasting. However, few convincing forecasting systems have been established. A prediction model for fashion color forecasting was established by applying an improved back propagation neural network (BPNN) model in this paper. Successive six-year fashion color palettes, released by INTERCOLOR, were used as learning information for the neural network to develop a reliable prediction model. Colors in the palettes were quantified by PANTONE color system. Additionally, performance of the established model was compared with other GM(1, 1) models. Results show that the improved BPNN model is suitable to predict future fashion color trend.

Shanghai's Fashion During Republic Period

The goal of this research is to describe and analyze Shanghai’s fashion during Republic Period. Shanghai’s fashion during Republic Period plays a special role in fashion history of China and Shanghai history. In the paper, three aspects including the fashion centre of China as well as Far East, men’s fashion and women’s fashion in Shanghai are discussed. The style, textiles, color, decoration and combination of clothing are described. Many costumes from the Clothing Museum at Donghua University and private collections as well as some historical writings, photographs and publications are elucidated and corroborated to give a more detailed description about Shanghai’s fashion during that period.Here are some tentative conclusions. Firstly, Shanghai had always been the fashion center in China even Far East during Republic Period. Modeng was the main reflection of Shanghai fashion. Secondly, the traditional clothing exerted less influence and was less widely used, some kinds and combinations were out of fashion gradually. The fashion was described to be highly stylized, exquisite and concise. Thirdly, the influence of Western Style was further greater. The fashion in Shanghai was almost synchronous with fashion of Paris. Some western clothing was directly used in daily life and the elements of Western Style had an increasingly wide utilization. Fourthly, the New Chinese Style whose representatives were Qipao and Zhongshan Zhuang appeared and popularized in Shanghai. The fashion of Qipao changed frequently. Finally, the fashion in Shanghai called Shanghai Style could be summarized fashionable, exquisite, rapidly changeable, which is harmonious of both ancient and modern, Chinese and foreign.

Is the Internet an Effective Marketing Tool to "Generation X" on Fashion?

Generation X (Xers) is a group of people born between 1961-1981. They grew up in an era of technology, in which they have more chances to access the internet for information than the previous generation (Baby boomers). In this study, the reasons of setting up a fashion web site and its barriers are investigated. Besides, the behavior and attitude of Xers on the internet fashion marketing and the impact of fashion web site (FWS) on Xers was examined. As the internet fashion marketing in Hong Kong is not a full fiedged marketing tool to Xers in the mean time, recommendations about how to design an attractive FWS to Xers have been given.

Fashion and out of fashion:appearance and disappearance of a novel nest building innovation

Background:Nests are composed of and built with different materials that are handled in specific ways. These mate?rials must initially have been used de novo before commonly being incorporated into nests. Plastic and plastic bags were invented in the 1950s, and they are widely distributed in the environment. Birds started picking up plastic from plastic used to cover farm produce such as silage, potatoes, beets and other crops for use in their nests in the 1960s.Methods:I recorded the frequency of such plastic use by the Blackbird(Turdus merula) in nests in Denmark, starting in 1966, followed by a peak in use in the 1970s and a subsequent decline.Results:Nests with plastic were initially built earlier in the season than those without plastic, indicating an associa?tion between innovation and early reproduction. Plastic use was subsequently selected against because nests with plastic suffered from higher rates of predation than nests without plastic, probably because nests with plastic were easier to locate. However, the elevated risk of nest predation only applied to outdoor nests, but not to nests inside buildings, probably because visually searching nest predators such as corvids do not enter buildings.Conclusions:These findings show that the dynamics of nest material use depend on the benefits of innovation and the fitness costs of nest predation.

接受理论视域下张爱玲自译散文研究——以Chinese Life and Fashions自译本为例

张爱玲是中国文学史上的传奇人物,以其独特华丽的文学造诣为读者所熟知。同时她也是一位双语作家兼翻译大家,惯于翻译自己创作的文学作品。以接受理论为指导,对张爱玲的英语散文Chinese Life and Fashions及其自译本《更衣记》进行详细的比较研究,凸显译者在翻译活动中的核心地位。