Exploration of the Teaching Path of Landscape Architecture in the Context of New Media Environment

The rapid advancement of network information technology has established new media technology as a significant tool for instruction in higher education both domestically and internationally.Its impact has increasingly extended into the realm of landscape architecture education,resulting in unprecedented transformations and innovative potential within traditional teaching methodologies.This study initially delineates the conceptual framework of new media technologies and subsequently conducts a comprehensive analysis of the novel opportunities and challenges that advancements in these technologies present for landscape architecture education.This study examines the effective integration of new media technology into the teaching of landscape architecture within the context of the new media environment.The objective is to innovate and modernize teaching methodologies,thereby enhancing students academic interest and fostering their capacity for innovation.Finally,several strategic recommendations for reforming teaching practices within the context of the new media environment in landscape architecture are presented,aiming to serve as a valuable reference for educators in the field.

Challenges and Opportunities for the Development of Ideological and Political Education in Colleges and Universities in the New Media Era

The rapid advancement of new media technology has had a great impact on people’s lifestyles,and brought opportunities and challenges to the development of ideological and political education in colleges and universities.Ideological and political education in colleges and universities is faced with the challenge of how to grasp the opportunity,ride on the express train of science and technology,and implement the concepts of“all-round education”and“five ideologies and politics.”

Innovative Research on Enterprise Marketing Strategies under the Background of New Media

Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.

Study on the Influence of New Media on College Students’ Physical Exercise Behavior

New media is becoming an important method to promote physical exercise,and it is also an essential factor affecting the physical exercise behavior of college students.This study takes the influence of new media sports information on college students’physical exercise behavior as the research objective.By using a questionnaire survey and mathematical statistics,545 college students in Shandong Province of China are selected as research samples.Based on the theory of new media exposure,fitness behavior theory,and self-efficacy theory,this study systematically discusses the influence and mechanism of new media exposure on the physical exercise behavior of college students in Shandong Province,so as to help college students improve their physical exercise behavior.

Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

On the Integrated Model of Music in the Creation and Dissemination of New Media Era

Into the era of new media art, music develops toward a more comprehensive, more novel direction. Music is no longer pure spirit product, and becomes a resource of information society. This paper analyzes the new media era music creation mode change, as a result of this mode of music dissemination of new characteristics were summarized, illustrate the influence of new media tools generated for music culture, find some means of basis for the development of music art in the new environment. With the development of computer and the popularization of the Internet, everyone can become the creator and disseminator of music. At the same time of the concept and the mode of creation have changed, music dissemination way is to find a broader approach. In numerous new media era music works, those who conform to the times and the nature of music works will also become a classic in the information after the bubble.

New Media, Public Sphere, and Arab Spring： Demystifying the Power of Social Networks

This paper looks at the new media, communication, and political environment in both Tunisia and Egypt during and after the revolution. The new environment provided activists, politicians, civil society, and youth among others, who want to express their opinions and share their views, with various channels and means of corranunication to be part of the political action and to participate in the decision-making process. Social media played an important role in mobilizing youth to rally and protest. This is to say that a new model of communication has emerged with this new environment. The receiver has become the sender and the producer of the message. The process of communication, therefore, has been changed from one to many to from many to many, and everybody became sender and receiver at the same time. The main research question this paper aims to answer is： Are social networks enough to change the political and economic scene in the Arab World？ And is there a relationship between the new communication environment and Arab spring？ The year 2011 has been in the Arab world the year of social networks and radical changes in the political scene where a score of dictators were ousted. New political communication networks and mechanisms took place, and for the first time in Arab political communication, public opinion was a major political player. Social networks helped tremendously the formation of new public sphere where the public finds its way in the media and communication processes. At their best, new media can mobilize crowds and masses to rally and protest. They can give a social perspective to movements. However, they can＇t make change and implement democracy. After the collapse of the regimes in Tunisia and Egypt, things are not getting any better. There is no democratic transition, and both countries are experiencing complex economic, social, and political problems.

Teaching Path and Countermeasures of New Media Advertising Based on “Three-dimensional” Practical Teaching System

By analyzing the dilemma encountered in practical teaching of new media advertising course in the digital economy era, this paper explores the teaching path of new media advertising course based on “three-dimensional” practical teaching system, and believes that it is necessary to accurately determine talent training objectives, and construct the three dimensions of practical teaching, practical ability, and new media entrepreneurship and employment. Finally, the teaching countermeasures of practical teaching system based on three dimensions are put forward.

New Media Era: Research on Ideological and Political Education in Universities

The development of new media has brought to the ideological and political education in colleges and universities of the new situation and new problems that are needed to make a new generalization and explanation, which not only endows the new mission of ideological and political education workers, but also brings new opportunities to the innovation and development of ideological and political education theory. This paper argues and interprets the definition, impact analysis, and content &structure optimization of the new media era ideological and political governance education from a new perspective of interdisciplinary study including the sociology, psychology, ethics and Journalism.

Research on the Intelligent Teaching Model of Principles of Economics Course under the New Media

With the rapid development of the internet,smart classroom has become the research interest of modern-day educational informatization.With Tiktok,WeChat,QQ,and other new media,the intelligent teaching model of"new media+education" has been derived.The research subject in this study is the economic and management xmdergraduate course,Principles of Economics.In regard to that,it is expounded based on the new media and an intelligent teaching model is designed in line with the development of colleges and universities in the new era to change the plight of the traditional classroom teaching model,stimulate learners'enthusiasm and interest in learning,as well as improve the teaching effect.

Analysis of Communication Model of Chinese Traditional Culture in the New Media Era

Nowadays,the communication of traditional culture is facing various challenges,including limitations of traditional culture itself,decrease of inheritors,poor construction of structure,and heterization of connotation,as well as conflicts between Chinese and foreign cultures in the context of globalization.New media has provided more opportunities for the communication of outstanding Chinese traditional culture.This paper analyzed the role of new media in completing the structure and expanding the scope of communication of outstanding Chinese traditional culture,and proposed strategy for optimizing the communication route from the perspective of improving environment,changing content,and adjusting strategy.The contributions of new media to the communication of Chinese traditional culture should be highly appreciated.

Analysis of Undergraduates' Ideal and Belief Education under the Perspective of New Media

As modern information technology has developed rapidly and deepened into the field of education and teaching day by day,its impact on undergraduates' life,learning,and ideas has become increasingly widespread and in-depth. On the basis of an empirical investigation,the development of undergraduates' ideological and moral concepts,ideals and beliefs in the Internet era were analyzed. Using modern new media to educate undergraduates about their ideals and beliefs is of great significance to strengthen ideological and political education in colleges and universities.

From New Media to Cloud Service,Can Independent College Libraries Face It Calmly?—Based on the Investigation and Analysis of Relevant Applications of Independent College Libraries in Jiangsu Province

The emergence and application of new media are both opportunities and challenges for the development of libraries.In light of statistical analysis of development and use of new media platform tools such as the library portal websites of independent colleges in Jiangsu Province,WeChat,MicroBlog,and mobile libraries,etc.,the author in this paper is aimed at studying independent college libraries’self-development level and innovation of service models under the new information network environment as well as how to win favorable time and space so as to easily face the advent of cloud service era.

The Role of New Media in Communicating to Beneficiaries of Ngos Working in Kajiado County, Kenya

Organizations serving rural communities in Kenya have found use for media as a tool of replacement for personal interface in the daily communication with the beneficiaries of their programmes in deprived areas. The interactions between two non-governmental organizations （NGOs） and rural beneficiaries in Isinya, Kajiado County, provide case studies of how NGOs modernize their outreach via new media and how beneficiaries respond to the change. The research was not only concerned with the presence of information technology （IT） and online facilities in remote and deprived locations. It also evaluated responses to the replacement of person-to-person contact with technologies, such as social media, the Internet, Compact Disc-Read Only Memory （CD-ROMs）, and Digital Versatile Disc （DVDs）. Conducted in four focus groups, the research evaluated the uptake of new media technologies by beneficiaries following the transition, asked whether beneficiaries engaged with the materials being communicated, and assessed whether this confluence of technology and culture had eased the flow of communication, or unsettled it. Evidence of discomfort among the older （over 50-year-old） beneficiaries stemmed from fear of failure to master the technologies and a desire for a continuation of regular interpersonal interaction with the NGO field officers （whose field trips were scaled back in preference of computer-mediated communication）. However, younger （under 40-year-old） beneficiaries were less insistent on regular interpersonal visits and were appreciative of the use of technology, and of the building of Maarifa Centres to give the beneficiaries free access to internet, DVDs, and hard drive-based information materials. Another demographic, beneficiaries aged between 40 and 50 years old, said they were not comfortable with the change and wanted the interpersonal interaction to continue, but were open to a longer-term transition once the beneficiaries were all conversant with the uses of the new technologies. The study recommends a better managed transition that accommodated the beneficiaries’ fears, misgivings, and cultural preference for verbal, face-to-face consultation.

New Media and Russian-Georgian August 2008 War

This paper is to study the role of new media in Russian-Georgian August War 2008. There are some blogs which were created by Georgian bloggers. They were trying to express civil activities, wanted to be involved in information war and provide information to western online space. The author of this paper reviews these online recourses. She is trying to study what kind of publications people could come ＂across, which one dominated-- materials based on information or on personal feelings, how frequently the blogs were renewed, how many readers visited these websites and etc. The purpose of the research is to find out how effective working with these groups was; whether the world leader TV or newspaper agencies used these alternative media publications and photos as the source of information or not. From the very beginning of the war several groups were formed in Facebook which is the unconditional leader in the social networks. The aim of these groups was to protect Georgia from Russian aggression. Most of these groups united Georgia＇s supporters but people also met supporters of Russia and Ossetia. These are open groups of interactive type where anybody and not only by the registered members could participate. The members, besides leaving comments and taking part in discussions, could also upload photos and videos. Consequently, we came across shots describing Russian aggression as well as facts of bombing Ossetia by the Georgian side.

The New Media Engine for Promoting Chinese Cultural Diffusion： A Case Study of＂Confucius Institute Online＂

As a developing Non-profit Organization （NPO） system for the learning and diffusion of Chinese language and culture around the globe, the Confucius Institute network is becoming more and more important for China＇s presence and influence in a diversified arena of world cultures. While this network is being enlarged and improved with the Chinese govemment＇s persistent backing, it is, however, recognized that the influence and efficiency of the institutes are still limited. It might not be essential whether people come primarily as serious language learners, but necessarily, the platform has to be attractive enough for a considerable proportion of users to stick on, making the Confucius Institute System a sustainable cultural service provider. Within the background of information society, the Intemet, mobile service, digital broadcasting, and other types of new media would act as an important effort to help Confucius Institutes to improve the capabilities of interacting with users, offering users with abundant media-rich content, and minimizing users＇ inconvenience by enhancing users＇ experience, lowering travel and time cost, and easily providing multi-lingual support. In this paper, we take the platform of Confucius Institute Online （http：//www.chinese.cn, the official Intemet portal of the Confucius Institute network） as a case of actuality to analyze how the Confucius Institute system could utilize the communication capability of new media to enrich, enlarge, and enhance the diffusion of Chinese culture and language. Advantages and deficiencies of the planning, design, and layout of the portal＇s functionality and views are presented, upon which a number of strategic suggestions are raised, for the sake of further improvement of Confucius Institute＇s efficiency in cultural diffusion and sustainable development.

Analogue Angels and Digital Diamonds： Tracing the Origins of New Media Art

This paper explores the key vocabularies, themes, ideas, artistic movements, and technological innovations contributing to the development of the digital arts over time. As new media theorists have argued, one of the defining features of the digital arts is the break-down of divisions between art forms, and between art and society （for example, Manovich 2001, 2005）. This paper outlines how digital processes intersect with aesthetic and conceptual forms. Relevant frameworks, such as materiality, embodiment, hybridity, interactivity, and narrativity, form the origins of the genre. Digital artworks, like digital media, are interactive, participatory, dynamic, and customizable, incorporating shifting data flows and real-time user inputs （Paul 2003, 67）. The customization of content and technology, as well as the recontextualization of information, characterize projects of digital art.

Research on the Communication Mechanism of Online Rumors Under the Empowerment of New Media Technology-Take the“Nabobess Having an Affair With Courier”Rumor Incident as an Example

As new media communication becomes popular and the technological threshold of personal expression has been lowered,the phenomenon of online rumors has also emerged with new communication characteristics as individuals are continuously empowered to communicate.This paper quantifies a rumor spreading event from 2020 to 2021 that generated a lot of discussion.Using a content analysis approach,we examined how different subjects in the online public opinion chaos have influenced the spreading process of the event,and used the study of online rumor spreading mechanism to gain insight into the public opinion governance in the new media era.The study found that media platforms,the parties involved,and the general public as important participants have fully utilized the voice channel of the online communication platform to play a role behind the rumor event.

Present Situation and Problems of Application of New Media in Rural E-commerce : A Case Study of Anhui Province

The application of new media technology in rural areas of China provides more convenient conditions for agricultural products publicity,transaction information dissemination and user feedback.In particular,e-commerce platform based on Internet technology provides more convenient sales channels for characteristic agricultural products.Through the research on the application of new media technology in rural areas of Anhui Province,this paper explores the actual effect of new media technology on the development of rural e-commerce.The questionnaire survey is used to understand the development status of new media in rural areas of China.They are:the development of"Internet government affairs"has begun to take shape;the official account of WeChat has shortened the time and space between the production and consumption of agricultural products.Live interaction gives full play to the powerful role of fan economy;digital media has not been widely used.Through the form of on-the-spot visits,this paper expounds the application effect of new media in the agricultural field of Anhui Province from three perspectives of the government,agricultural enterprises and farmers.It analyzes the problems existing in the application of new media in rural e-commerce in Anhui Province.They are:the new media market is still full of problems;The infrastructure construction of rural e-commerce is relatively poor;Farmers lack the guidance of professional talents;farmers' acceptance and learning ability is poor.The paper puts forward suggestions for the development status and problems of new media in rural areas of Anhui Province.They are:the provincial government should continue to promote the new media market order;all e-commerce enterprises should actively undertake social responsibility;rural e-commerce entrepreneurs should actively promote professional operation;farmers should actively change their views on new media.

The Science Communication in Context of New Media-- The Case of Science Journalism

This article emphasizes the importance of science communication in context of new media. A brief summary is offered of some particular posture of scientific journalism from within new media. With the above background, four priorities for future science communication in context of new media are introduced： （1） a brief description about the actual status of science communication within the new media and mass communication process in general; （2） a solid theoretical and conceptual frame for scientific journalism within new media context; （3） a description of some possible forms of public for scientific journalism; （4） a brief analysis upon the possible set of negative effects of scientific journalism in new media and globalization context, and a need for a larger perspective in any attempt to understand the phenomenon of science communication within new media and mass communication processes.