Wuzhen is a typical riverine town south of the Yangtze River.Due to the World Internet Conference being held there,it seems to have become a place where CEOs a nd bosses of inter net compa n ies working on plans for t...Wuzhen is a typical riverine town south of the Yangtze River.Due to the World Internet Conference being held there,it seems to have become a place where CEOs a nd bosses of inter net compa n ies working on plans for the industry’s development gather.展开更多
In recent years, Wuzhen, a Ming-Qing style water town located south of the Yangtze River, has quickly become one of the most popular tourist destinations in China. The success of Wuzhen was so influential that the te...In recent years, Wuzhen, a Ming-Qing style water town located south of the Yangtze River, has quickly become one of the most popular tourist destinations in China. The success of Wuzhen was so influential that the term ＂Wuzhen Model＂ quickly became a buzzword in Chinese economic and cultural discourses. Promoters of Wuzhen have claimed that it embodies both tradition and modernity, therefore representing the best of China. While Wuzhen was first reconstructed as a ＂living museum＂ of Chinese cultural tradition to attract tourists, it increasingly started to claim itself as a leading ＂smart town＂ for China＇s future development. Moreover, the so-called Wuzhen Model fits seamlessly into China＇s overall strategy of projecting its soft power both domestically and abroad. The purpose of this paper is to examine how Wuzhen was culturally constructed and how it helped to project China＇s soft power. It also examines how Wuzhen was perceived abroad, focusing primarily on major English-speaking countries including the United States, the United Kingdom, and Australia, to understand its impact on China＇s soft power,展开更多
在德国博朗优良设计十项原则的指导下,深入剖析竹编技艺现状与历史遗存,旨在活化当下传统非遗。以乌镇景区为例创新文旅纪念品——设计一款具备地域非遗特色同时满足消费者日常诉求的现代竹编产品。首先以手工艺摆件为研究对象,依据博...在德国博朗优良设计十项原则的指导下,深入剖析竹编技艺现状与历史遗存,旨在活化当下传统非遗。以乌镇景区为例创新文旅纪念品——设计一款具备地域非遗特色同时满足消费者日常诉求的现代竹编产品。首先以手工艺摆件为研究对象,依据博朗优良设计十项原则标准评估当下竹编文旅商品,同时结合乌尔姆设计学院“系统设计”理论挖掘用户潜在需求并构建相应质量功能展开(quality function deployment,QFD)质量屋,将当前手工艺摆件领域困境量化为具体的设计要素;然后结合TRIZ理论(发明问题解决理论)中39个工程参数与40个发明原理完成最终的乌镇竹编文旅摆件设计方案。通过对地域文旅摆件设计的策略创新与流程解析,验证了博朗优良设计十项原则及“系统设计”理论对目前国内文旅产品设计开发仍具有较强的指导作用,在QFD质量屋与TRIZ理论的支持下能有效提升文旅产品的开发效率与设计品质,也为景区文旅产品提供设计多样性。展开更多
文摘Wuzhen is a typical riverine town south of the Yangtze River.Due to the World Internet Conference being held there,it seems to have become a place where CEOs a nd bosses of inter net compa n ies working on plans for the industry’s development gather.
文摘In recent years, Wuzhen, a Ming-Qing style water town located south of the Yangtze River, has quickly become one of the most popular tourist destinations in China. The success of Wuzhen was so influential that the term ＂Wuzhen Model＂ quickly became a buzzword in Chinese economic and cultural discourses. Promoters of Wuzhen have claimed that it embodies both tradition and modernity, therefore representing the best of China. While Wuzhen was first reconstructed as a ＂living museum＂ of Chinese cultural tradition to attract tourists, it increasingly started to claim itself as a leading ＂smart town＂ for China＇s future development. Moreover, the so-called Wuzhen Model fits seamlessly into China＇s overall strategy of projecting its soft power both domestically and abroad. The purpose of this paper is to examine how Wuzhen was culturally constructed and how it helped to project China＇s soft power. It also examines how Wuzhen was perceived abroad, focusing primarily on major English-speaking countries including the United States, the United Kingdom, and Australia, to understand its impact on China＇s soft power,
文摘在德国博朗优良设计十项原则的指导下,深入剖析竹编技艺现状与历史遗存,旨在活化当下传统非遗。以乌镇景区为例创新文旅纪念品——设计一款具备地域非遗特色同时满足消费者日常诉求的现代竹编产品。首先以手工艺摆件为研究对象,依据博朗优良设计十项原则标准评估当下竹编文旅商品,同时结合乌尔姆设计学院“系统设计”理论挖掘用户潜在需求并构建相应质量功能展开(quality function deployment,QFD)质量屋,将当前手工艺摆件领域困境量化为具体的设计要素;然后结合TRIZ理论(发明问题解决理论)中39个工程参数与40个发明原理完成最终的乌镇竹编文旅摆件设计方案。通过对地域文旅摆件设计的策略创新与流程解析,验证了博朗优良设计十项原则及“系统设计”理论对目前国内文旅产品设计开发仍具有较强的指导作用,在QFD质量屋与TRIZ理论的支持下能有效提升文旅产品的开发效率与设计品质,也为景区文旅产品提供设计多样性。
