The target of the text is to scientifically appraise dynamic development of surface deformation in subsidence area and its influence on groundwork stability of natural pipe and then adopt some technological measures t...The target of the text is to scientifically appraise dynamic development of surface deformation in subsidence area and its influence on groundwork stability of natural pipe and then adopt some technological measures to ensure safe circulation of natural pipeline. Analysed the influence on natural pipeline from coal mining subsidence in the way of pipeline grade variation, vertical curve variation, transverse deformation, horizontal pull and compression deformation and pipe stress variation etc., and described detailed surface subsidence product and its used time among initial phase, active phase and decline phase in the course of surface movement deformation time. In the context of considering surface subsidence that doesn't reach basic latter end and residual subsidence quantity, the text confirmed the calculation method of residual deformation in surface subsidence area, and gave the technological measures about building natural gas pipeline in subsidence area finally.展开更多
As a prelude to the yearlong EU Intergovernmental Conference(IGC),theTurin summit of the EU held late March has once again evoked heated discussionson Europe’s integration among press and academic circles both at hom...As a prelude to the yearlong EU Intergovernmental Conference(IGC),theTurin summit of the EU held late March has once again evoked heated discussionson Europe’s integration among press and academic circles both at home andabroad.The idealists among them are grumbling that the pace of the integration展开更多
Linguistic-value appraisement extensively exists in artificial intelligence and social system. In the appraisement of enterprise human resource, there is a great amount of linguistic-value information. In order to imp...Linguistic-value appraisement extensively exists in artificial intelligence and social system. In the appraisement of enterprise human resource, there is a great amount of linguistic-value information. In order to improve the reasonability of the result of appraisement of enterprise human resource, we need to study the methods for processing the linguistic-value information. In this paper, a 2-stages method is proposed for processing the linguistic-value appraisement of enterprise human resource. At the first stage, we choose the experts familiar with the related field according to the appraisement goal and problem. At the second stage, we combine the appraisement results by D-S evidence theory or LOWA operator according to the nature of linguistic variable.展开更多
Scientific and technical progress has been the driving forces of enterprises development.Milk productive enterprises are developing faster and growing better.It is very important to measure the contributive ratio of s...Scientific and technical progress has been the driving forces of enterprises development.Milk productive enterprises are developing faster and growing better.It is very important to measure the contributive ratio of scientific and technical progress in milk productive enterprises.And the appraisement could help to develop milk productive enterprises.The model C^2GS^2 was established to appraise the contributive ratio of scientific and technical progress in milk productive enterprises in the research.And the appraisement on the contributive ratio of scientific and technical progress in milk productive enterprises was made by the model.In the results of appraisement,science and technology play a main role in milk productive enterprises.It is shown that our milk productive enterprises are developed by scientific and technical progress while not by input of productive factors.展开更多
By developing an analytical model, this paper examines the role of the "external appraiser" as a tool to face the informational asymmetry issue related to fair value measurements. A comparison between such a signali...By developing an analytical model, this paper examines the role of the "external appraiser" as a tool to face the informational asymmetry issue related to fair value measurements. A comparison between such a signaling mechanism and a "full fair value disclosure" is firstly carried out, highlighting variables affecting the efficiency and the effectiveness of both information strategies. Then, recovering the traditional distinction between "protective disclosure" (hard information) and "informative disclosure" (soft information), this paper demonstrates how the former could significantly increase the positive effects associated to an employment of an independent valuer, reaching some conclusions useful to the standard setting process.展开更多
How the performance in the course of implementing the logistics network organization is, and how the benefit level is produced, are undoubtedly focuses that cooperative parties pay close attention to, and the key to t...How the performance in the course of implementing the logistics network organization is, and how the benefit level is produced, are undoubtedly focuses that cooperative parties pay close attention to, and the key to the network organization, too. The research on the performance appraisement about the network organization is not only very necessary, but also very important. This paper describes the characteristics of the performance appraisement about the logistics network organization, and sets up the evaluation index through analyzing the principle of constituting the logistics network organization's performance index system.展开更多
On May 5, 2008, China experienced a devastating earthquake, also known as Wenchuan earth-quake. Many buildings, whose seismic design levels were too low to endure a strong earthquake, were severely damaged or even des...On May 5, 2008, China experienced a devastating earthquake, also known as Wenchuan earth-quake. Many buildings, whose seismic design levels were too low to endure a strong earthquake, were severely damaged or even destroyed in the disaster.展开更多
A taxonomy of software reliability models is developed that the models are classified as parametric and nonparametric models, and the nonparametric models are classified according to the mathematical methods they used...A taxonomy of software reliability models is developed that the models are classified as parametric and nonparametric models, and the nonparametric models are classified according to the mathematical methods they used. Then, a practical appraising index system for nonparametric software reliability models are put forward. The nonparametric software reliability models are classified into 5 classes, that is time series analysis models, grey theo- ry forecasting models, artificial neural network models, wavelet analysis models and kernel estimation models, and they are evaluated by the practical index system.展开更多
This DC-YOLO Model was designed in order to improve the efficiency for appraising dangerous class of buildings and avoid manual intervention,thereby making the appraisal results more objective.It is an automated metho...This DC-YOLO Model was designed in order to improve the efficiency for appraising dangerous class of buildings and avoid manual intervention,thereby making the appraisal results more objective.It is an automated method designed based on deep learning and target detection algorithms to appraise the dangerous class of building masonry component.Specifically,it(1)adopted K-means clustering to obtain the quantity and size of the prior boxes;(2)expanded the grid size to improve identification to small targets;(3)introduced in deformable convolution to adapt to the irregular shape of the masonry component cracks.The experimental results show that,comparing with the conventional method,the DC-YOLO model has better recognition rates for various targets to different extents,and achieves good effects in precision,recall rate and F1 value,which indicates the good performance in classifying dangerous classes of building masonry component.展开更多
BACKGROUND Coronary artery diseases can cause myocardial ischemia and hypoxia,angina pectoris,myocardial infarction,arrhythmia,and even sudden death led to inflight incapacitation of aircrew.As the main cause of groun...BACKGROUND Coronary artery diseases can cause myocardial ischemia and hypoxia,angina pectoris,myocardial infarction,arrhythmia,and even sudden death led to inflight incapacitation of aircrew.As the main cause of grounding due to illness,they severe threats to the health and fighting strength of military aircrew.Early warning in an early and accurate manner and early intervention of diseases possibly resulting in inflight incapacitation are key emphases of aeromedical support in clinic.AIM To figure out the flight factors and clinical characteristics of military aircrew with abnormal results of coronary artery computed tomographic angiography(CTA),thereby rendering theoretical references for clinical aeromedical support of military flying personnel.METHODS The clinical data of 15 flying personnel who received physical examinations in a military medical center from December 2020 to June 2023 and were diagnosed with coronary artery diseases by coronary artery CTA were collected and retrospectively analyzed,and a descriptive statistical analysis was conducted on their onset age,aircraft type and clinical data.RESULTS The 15 military flying personnel diagnosed with coronary artery diseases by coronary artery CTA were composed of 9 pilots,1 navigator and 5 air combat service workers.Multi-vessel disease was detected in 9 flying personnel,among which 8(88.9%)were pilots.Flying personnel with multi-vessel disease had higher content of cholesterol,low-density lipoprotein cholesterol and apolipoprotein B than those with single-vessel disease.CONCLUSION Coronary artery diseases are the major heart disease for the grounding of flying personnel due to illness,which can lead to inflight incapacitation.Coronary artery CTA is conducive to early detection and early intervention treatment of such diseases in clinic.展开更多
In China,the oversupply of coal occurred in 2009,and from that year onwards,China’s coal economy began a low-carbon and clean transformation.Evaluating transformation performance is the research goal of this paper.Th...In China,the oversupply of coal occurred in 2009,and from that year onwards,China’s coal economy began a low-carbon and clean transformation.Evaluating transformation performance is the research goal of this paper.The data collection for this paper includes data on deep processing of Chinese coal products from 2009 to 2020,as well as data on asset structure evolution and financial performance of 34 listed companies in the Chinese coal mining.Entropy value method is used to calculate the entropy value of low-carbon transformation,and the regression analysis is used to study the performance of cleaner transformation,the conclusion is as follows:(1)From 2009 to 2020,in China’s total energy consumption,coal consumption accounted for 71.6%in 2009 and 56.8%in 2020,the goals set by the state have been achieved.(2)The national goal of reducing the proportion of coal consumption and reducing carbon emissions has forced the transformation of deep processing of coal products.The transformation of coal enterprises towards low-carbon and clean production has achieved remarkable results.(3)From 2009 to 2020,the non coal industry income of 34 listed companies in China’s coal mining industry increased by 8.21%annually.At the same time,the asset structure was adjusted,and nearly 80%of the asset structure evolution showed an orderly development trend.(4)The regression analysis results show that the entropy value of coal deep processing products and the entropy value of asset structure adjustment are significantly related to transformation performance.The paper proposes to summarize the successful experience of China’s coal energy economic transformation,lay a foundation for achieving the carbon peak and carbon neutral goals in the future,further increase the intensity of coal deep processing,increase the proportion of clean energy in total energy consumption,and strive to control asset operation towards the goal of increasing the proportion of non coal industry income.展开更多
This paper explores the Major National Dialogue organised by Paul Biya from the 30th of September to the 4th of October,2019 as a panacea to the Anglophone.The paper also seeks to find out if this dialogue has been th...This paper explores the Major National Dialogue organised by Paul Biya from the 30th of September to the 4th of October,2019 as a panacea to the Anglophone.The paper also seeks to find out if this dialogue has been the panacea Cameroonians as a whole and the people of Southern Cameroons in particular have been waiting for to end this conflict.This research uses a qualitative research design.This is because the researcher culled information from Jeune Afrique Economie(2019a),Cameroon Tribune,and from Phoenix.Descriptive analysis was used to analyse the collected data.Descriptive analysis is used to get the views of the public whether the Major National Dialogue was really a panacea to the Anglophone crisis.The analysis revealed that there were two opposing opinions on the holding of this dialogue.The government thinks the dialogue was a panacea to put an end to this crisis because there is ongoing construction work in the war zones,and economic activities have witnessed an increase in the regions as the various production units of the Cameroon Development Corporation(CDC)and Pamol plantations have regained agricultural activities.The Ndawara tea estate now functions without problems.Trans-border trade is on the rise and transportation is fluid,except in the rural areas where the state of the road network is poor to name but these.On the other hand,politicians,political parties like the Social Democratic Front,activists,religious leaders,the affected populations,and Cameroonians at large think that the Major National Dialogue was a monologue and therefore was bound to fail because first,key actors arrested and detained in connection to this crisis were not part of this dialogue.For this reason,they are calling for a genuine and an inclusive dialogue.In addition,they argue that we cannot be talking of peace when fighting is still raging on and people are being killed,houses and schools are being burnt,and people are being kidnapped every day for ransom to mention but these.展开更多
This article will firstly discuss the context overview of English teaching and learning in China. Under thiscircumstance, a problematic element will be examined of the New Senior English for China Student’s Book 1 an...This article will firstly discuss the context overview of English teaching and learning in China. Under thiscircumstance, a problematic element will be examined of the New Senior English for China Student’s Book 1 and critical appraisal ofhow this element relates to other elements of curriculum development will be analyzed. The recommended changes and demonstrationmechanisms for evaluating the changes are put forward in the last two parts.展开更多
Based on safety management appraisal theory, the decision system was divided into 5 function menu module, including system control module, mining coal and the tunneling working surface security evaluation module, the ...Based on safety management appraisal theory, the decision system was divided into 5 function menu module, including system control module, mining coal and the tunneling working surface security evaluation module, the entire ore safety production condition appraisal module, the safety management level appraisal module of main production work area, the withdrawal system module and so on. The system operates through the constitutive procedure, outputs the main operation results by graph and form, and realizes the main function of safety evaluation.展开更多
[Objective] The aim was to study wheat salt resistance appraisal indicators under the condition of saline water irrigation.[Method] A trial was conducted with five varieties irrigated with saline water at 1,2,4,6,and ...[Objective] The aim was to study wheat salt resistance appraisal indicators under the condition of saline water irrigation.[Method] A trial was conducted with five varieties irrigated with saline water at 1,2,4,6,and 8 g/L during 2009-2010 and 2010-2011 in the research station of Dry-land Farming Institute of Hebei Academy of Agricultural and Forestry Sciences.With standardized indicators for measuring treatment,the response relations among different salt stress levels and winter wheat growth index were analyzed in this study.[Result] Under the condition of different salinity of irrigation,relative plant height after jointing stage,relative leaf area index,relative dry matter weight,relative ear number per unit area showed significant differences among treatments and yield showed significant correlation,which can be taken as salt-resistance examination index of wheat.[Conclusion] The results showed that the relative height after jointing stage was recommended as the most practical salt-tolerance appraisal indices,because it was easy to be observed and sensitive to salt stress.展开更多
Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Ba...Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Based on an exploratory study of data of six typical Chinese cosmetic advertising discourses, the paper claims that the distribution of mood and modality has close link with the interpersonal meaning in advertising. The Functional Grammar and Appraisal System help to reveal the interpersonal meanings of the discourse concerned.展开更多
文摘The target of the text is to scientifically appraise dynamic development of surface deformation in subsidence area and its influence on groundwork stability of natural pipe and then adopt some technological measures to ensure safe circulation of natural pipeline. Analysed the influence on natural pipeline from coal mining subsidence in the way of pipeline grade variation, vertical curve variation, transverse deformation, horizontal pull and compression deformation and pipe stress variation etc., and described detailed surface subsidence product and its used time among initial phase, active phase and decline phase in the course of surface movement deformation time. In the context of considering surface subsidence that doesn't reach basic latter end and residual subsidence quantity, the text confirmed the calculation method of residual deformation in surface subsidence area, and gave the technological measures about building natural gas pipeline in subsidence area finally.
文摘As a prelude to the yearlong EU Intergovernmental Conference(IGC),theTurin summit of the EU held late March has once again evoked heated discussionson Europe’s integration among press and academic circles both at home andabroad.The idealists among them are grumbling that the pace of the integration
基金support of National Social Science Foundation of China(Grant No.03CJL004)National Natural Science Foundation of China(Grant No.60074014).
文摘Linguistic-value appraisement extensively exists in artificial intelligence and social system. In the appraisement of enterprise human resource, there is a great amount of linguistic-value information. In order to improve the reasonability of the result of appraisement of enterprise human resource, we need to study the methods for processing the linguistic-value information. In this paper, a 2-stages method is proposed for processing the linguistic-value appraisement of enterprise human resource. At the first stage, we choose the experts familiar with the related field according to the appraisement goal and problem. At the second stage, we combine the appraisement results by D-S evidence theory or LOWA operator according to the nature of linguistic variable.
基金Supported by Fund of Post Doctoral Research in Heilongjiang Province(LSZH-04052)Fund of Scientific and Technical Research Projects(10551039)
文摘Scientific and technical progress has been the driving forces of enterprises development.Milk productive enterprises are developing faster and growing better.It is very important to measure the contributive ratio of scientific and technical progress in milk productive enterprises.And the appraisement could help to develop milk productive enterprises.The model C^2GS^2 was established to appraise the contributive ratio of scientific and technical progress in milk productive enterprises in the research.And the appraisement on the contributive ratio of scientific and technical progress in milk productive enterprises was made by the model.In the results of appraisement,science and technology play a main role in milk productive enterprises.It is shown that our milk productive enterprises are developed by scientific and technical progress while not by input of productive factors.
文摘By developing an analytical model, this paper examines the role of the "external appraiser" as a tool to face the informational asymmetry issue related to fair value measurements. A comparison between such a signaling mechanism and a "full fair value disclosure" is firstly carried out, highlighting variables affecting the efficiency and the effectiveness of both information strategies. Then, recovering the traditional distinction between "protective disclosure" (hard information) and "informative disclosure" (soft information), this paper demonstrates how the former could significantly increase the positive effects associated to an employment of an independent valuer, reaching some conclusions useful to the standard setting process.
文摘How the performance in the course of implementing the logistics network organization is, and how the benefit level is produced, are undoubtedly focuses that cooperative parties pay close attention to, and the key to the network organization, too. The research on the performance appraisement about the network organization is not only very necessary, but also very important. This paper describes the characteristics of the performance appraisement about the logistics network organization, and sets up the evaluation index through analyzing the principle of constituting the logistics network organization's performance index system.
文摘On May 5, 2008, China experienced a devastating earthquake, also known as Wenchuan earth-quake. Many buildings, whose seismic design levels were too low to endure a strong earthquake, were severely damaged or even destroyed in the disaster.
文摘A taxonomy of software reliability models is developed that the models are classified as parametric and nonparametric models, and the nonparametric models are classified according to the mathematical methods they used. Then, a practical appraising index system for nonparametric software reliability models are put forward. The nonparametric software reliability models are classified into 5 classes, that is time series analysis models, grey theo- ry forecasting models, artificial neural network models, wavelet analysis models and kernel estimation models, and they are evaluated by the practical index system.
基金The work is supported by National key research and development plan of China(2016YFC0801408)the Graduate Science and Technology Innovation Project of Shandong University of Science and Technology(SDKDYC180344).
文摘This DC-YOLO Model was designed in order to improve the efficiency for appraising dangerous class of buildings and avoid manual intervention,thereby making the appraisal results more objective.It is an automated method designed based on deep learning and target detection algorithms to appraise the dangerous class of building masonry component.Specifically,it(1)adopted K-means clustering to obtain the quantity and size of the prior boxes;(2)expanded the grid size to improve identification to small targets;(3)introduced in deformable convolution to adapt to the irregular shape of the masonry component cracks.The experimental results show that,comparing with the conventional method,the DC-YOLO model has better recognition rates for various targets to different extents,and achieves good effects in precision,recall rate and F1 value,which indicates the good performance in classifying dangerous classes of building masonry component.
基金Supported by Enhancement Foundation Program of Naval Medical Center of Naval Medical University.
文摘BACKGROUND Coronary artery diseases can cause myocardial ischemia and hypoxia,angina pectoris,myocardial infarction,arrhythmia,and even sudden death led to inflight incapacitation of aircrew.As the main cause of grounding due to illness,they severe threats to the health and fighting strength of military aircrew.Early warning in an early and accurate manner and early intervention of diseases possibly resulting in inflight incapacitation are key emphases of aeromedical support in clinic.AIM To figure out the flight factors and clinical characteristics of military aircrew with abnormal results of coronary artery computed tomographic angiography(CTA),thereby rendering theoretical references for clinical aeromedical support of military flying personnel.METHODS The clinical data of 15 flying personnel who received physical examinations in a military medical center from December 2020 to June 2023 and were diagnosed with coronary artery diseases by coronary artery CTA were collected and retrospectively analyzed,and a descriptive statistical analysis was conducted on their onset age,aircraft type and clinical data.RESULTS The 15 military flying personnel diagnosed with coronary artery diseases by coronary artery CTA were composed of 9 pilots,1 navigator and 5 air combat service workers.Multi-vessel disease was detected in 9 flying personnel,among which 8(88.9%)were pilots.Flying personnel with multi-vessel disease had higher content of cholesterol,low-density lipoprotein cholesterol and apolipoprotein B than those with single-vessel disease.CONCLUSION Coronary artery diseases are the major heart disease for the grounding of flying personnel due to illness,which can lead to inflight incapacitation.Coronary artery CTA is conducive to early detection and early intervention treatment of such diseases in clinic.
基金fund major project“Research on China’s Natural Resources Capitalization and Corresponding Market Construction”(No.:15zdb163)Construction project of key disciplines of business administration in Jiangsu Province during the 14th five-year plan(SJYH2022-2/285).
文摘In China,the oversupply of coal occurred in 2009,and from that year onwards,China’s coal economy began a low-carbon and clean transformation.Evaluating transformation performance is the research goal of this paper.The data collection for this paper includes data on deep processing of Chinese coal products from 2009 to 2020,as well as data on asset structure evolution and financial performance of 34 listed companies in the Chinese coal mining.Entropy value method is used to calculate the entropy value of low-carbon transformation,and the regression analysis is used to study the performance of cleaner transformation,the conclusion is as follows:(1)From 2009 to 2020,in China’s total energy consumption,coal consumption accounted for 71.6%in 2009 and 56.8%in 2020,the goals set by the state have been achieved.(2)The national goal of reducing the proportion of coal consumption and reducing carbon emissions has forced the transformation of deep processing of coal products.The transformation of coal enterprises towards low-carbon and clean production has achieved remarkable results.(3)From 2009 to 2020,the non coal industry income of 34 listed companies in China’s coal mining industry increased by 8.21%annually.At the same time,the asset structure was adjusted,and nearly 80%of the asset structure evolution showed an orderly development trend.(4)The regression analysis results show that the entropy value of coal deep processing products and the entropy value of asset structure adjustment are significantly related to transformation performance.The paper proposes to summarize the successful experience of China’s coal energy economic transformation,lay a foundation for achieving the carbon peak and carbon neutral goals in the future,further increase the intensity of coal deep processing,increase the proportion of clean energy in total energy consumption,and strive to control asset operation towards the goal of increasing the proportion of non coal industry income.
文摘This paper explores the Major National Dialogue organised by Paul Biya from the 30th of September to the 4th of October,2019 as a panacea to the Anglophone.The paper also seeks to find out if this dialogue has been the panacea Cameroonians as a whole and the people of Southern Cameroons in particular have been waiting for to end this conflict.This research uses a qualitative research design.This is because the researcher culled information from Jeune Afrique Economie(2019a),Cameroon Tribune,and from Phoenix.Descriptive analysis was used to analyse the collected data.Descriptive analysis is used to get the views of the public whether the Major National Dialogue was really a panacea to the Anglophone crisis.The analysis revealed that there were two opposing opinions on the holding of this dialogue.The government thinks the dialogue was a panacea to put an end to this crisis because there is ongoing construction work in the war zones,and economic activities have witnessed an increase in the regions as the various production units of the Cameroon Development Corporation(CDC)and Pamol plantations have regained agricultural activities.The Ndawara tea estate now functions without problems.Trans-border trade is on the rise and transportation is fluid,except in the rural areas where the state of the road network is poor to name but these.On the other hand,politicians,political parties like the Social Democratic Front,activists,religious leaders,the affected populations,and Cameroonians at large think that the Major National Dialogue was a monologue and therefore was bound to fail because first,key actors arrested and detained in connection to this crisis were not part of this dialogue.For this reason,they are calling for a genuine and an inclusive dialogue.In addition,they argue that we cannot be talking of peace when fighting is still raging on and people are being killed,houses and schools are being burnt,and people are being kidnapped every day for ransom to mention but these.
文摘This article will firstly discuss the context overview of English teaching and learning in China. Under thiscircumstance, a problematic element will be examined of the New Senior English for China Student’s Book 1 and critical appraisal ofhow this element relates to other elements of curriculum development will be analyzed. The recommended changes and demonstrationmechanisms for evaluating the changes are put forward in the last two parts.
文摘Based on safety management appraisal theory, the decision system was divided into 5 function menu module, including system control module, mining coal and the tunneling working surface security evaluation module, the entire ore safety production condition appraisal module, the safety management level appraisal module of main production work area, the withdrawal system module and so on. The system operates through the constitutive procedure, outputs the main operation results by graph and form, and realizes the main function of safety evaluation.
基金Bohai Granary Technology Demonstration Project (2013BAD05B0203)Medium and Low-yield Farmland Improvement Science and Technology Project (2012BAD05B0205)~~
文摘[Objective] The aim was to study wheat salt resistance appraisal indicators under the condition of saline water irrigation.[Method] A trial was conducted with five varieties irrigated with saline water at 1,2,4,6,and 8 g/L during 2009-2010 and 2010-2011 in the research station of Dry-land Farming Institute of Hebei Academy of Agricultural and Forestry Sciences.With standardized indicators for measuring treatment,the response relations among different salt stress levels and winter wheat growth index were analyzed in this study.[Result] Under the condition of different salinity of irrigation,relative plant height after jointing stage,relative leaf area index,relative dry matter weight,relative ear number per unit area showed significant differences among treatments and yield showed significant correlation,which can be taken as salt-resistance examination index of wheat.[Conclusion] The results showed that the relative height after jointing stage was recommended as the most practical salt-tolerance appraisal indices,because it was easy to be observed and sensitive to salt stress.
文摘Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Based on an exploratory study of data of six typical Chinese cosmetic advertising discourses, the paper claims that the distribution of mood and modality has close link with the interpersonal meaning in advertising. The Functional Grammar and Appraisal System help to reveal the interpersonal meanings of the discourse concerned.