Research on Tourism Brand Building in Shapingba District from the Perspective of Cultural and Tourism Integration:A Case Study of Sunac Cultural Tourism City

From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.

Application of user preference mining algorithms based on data mining and social behavior in brand building

Small and medium-sized enterprises currently suffer from a lack of branding.Therefore,to further promote their active branding,this study proposes a user preference mining algorithm based on data mining and social behavior.Employing this algorithm to study the degree of users’brand preference can provide data support for enterprises’brand building.The experimental results showed that the proposed algorithm outperforms previous algorithms in terms of performance,convergence,and accuracy.The area under the curve reached 0.953,indicating highly authentic output results with extremely high realism.In actual simulation experiments,its prediction results for the user’s brand preference index are accurate,with an error of only 0.11,and the algorithm has extremely high ratings among industry insiders.In conclusion,the user-preference mining algorithm based on data mining and social behaviors suggested in this study plays a better role in promoting an enterprise’s brand building.It can help the enterprise know the level of consumer preference for its brand;accordingly,it can determine the shortcomings in,provide effective and accurate data support for,and thereby promote its brand building.

Research on Traditional Handicrafts and Strategy of Building Brand Tourism--Taking Chinese Miao Silver Jewellery Crafts as an Example

With the continuous improvement of material life,the tourism market is hot,this paper on traditional handicrafts and brand tourism as an entry point for in-depth analysis,as we all know,Miao silver jewellery is famous at home and abroad,but the lack of branding has become a pain in the neck for its continued survival and development in the new era of innovation.The construction of the brand has become a necessary way for the Miao silver jewellery to continue to survive and develop in the new era.However,due to the limitations of the resources and conditions of the Miao silver jewellery producers and operators,they cannot form a brand image quickly and effectively in a short period of time by their own strength alone.In addition,the production and operation of Miao silver jewellery is not only the operation of products,but also the operation of culture and tourism,so it is a fast and effective strategy for the construction of the Miao silver jewellery brand by combining the study of the tourism culture and the operation of the production and by combining the different producers.

Cashmere World 2010——Building the Brand,Leading the Fashion

Nov.23rd marks the launch of CASHMERE WORLD,the only trade fair dedicated exclusively to the whole supply chain of the global cashmere industry.It is the first-ever event jointly organized by the CFNA(China Chamber of Commerce for Import and Export of Foodstuffs,Native

Researches on the Transmission of Brand Construction in Hubei University

Modem society colleges and universities brand bulidings are more and more important, the brand reflects the school＇s quality and characteristics, also the realm and the target that school pursued. University competition is largely the brand competition, therefore, the importance of university brand building is self-evident. In the context that the whole society concerned about the brand building, this paper takes Hubei University as an example to clarify the current situation and characteristics of its brand building＇s communication, analyzing its shortcomings and putting forward the corresponding improvement suggestions, hoping to be helpful to build the brand of Hubei University.

Multi-cultural Absorption Builds Good Brand of YUYUE

Home Textiles is located in beautiful rich zone of the Yellow River Delta ---- Binzhou. It has gone through four years course of development. For more than four years, Home Textiles efforts