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Intensifying International Beauty Brands' Game against China
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作者 Zhang Jing 《China Detergent & Cosmetics》 CAS 2024年第1期27-29,共3页
The way in which international beauty giants are laying out the Chinese market seems to be quietly changing.I have recently observed that the pace of foreign beauty giants launching self-developed patented ingredients... The way in which international beauty giants are laying out the Chinese market seems to be quietly changing.I have recently observed that the pace of foreign beauty giants launching self-developed patented ingredients and technologies is accelerating.In particular,a number of relevant achievements have been focused on the November 2023 China International Import Expo.Among them,new patented ingredients/technologies launched in the past year accounted for six cases.They include Shiseido’s Neomyone,Unilever’s Glutathione meta-technology,Amore Pacific's Fonoin,Estee Lauder's Sertiin Age Reversal Technology,Kose’s IPS cell research technology,and Procter&Gamble’s OLAY’s“Collagen Visualization”technology,etc.. 展开更多
关键词 BRAND BEAUTY PATENT
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Helping Chinese Brands Go Global
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作者 《China Today》 2024年第7期60-61,共2页
The activity organized by Navigator has enhanced Chinese enterprises’understanding of the strategy of brands going international.NAVIGATOR is a research institute built by the International Communication Committee(IC... The activity organized by Navigator has enhanced Chinese enterprises’understanding of the strategy of brands going international.NAVIGATOR is a research institute built by the International Communication Committee(ICC)of the China Advertising Association devoted to assisting Chinese brands go international.Its first activity was held at Huawei's headquarters in Shenzhen,aimed at helping the internationalization of Chinese brands. 展开更多
关键词 BRAND ENTERPRISES devoted
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Research on the Innovative Decisions of Supermarket Private Brands and Designated Manufacturers
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作者 Jia Chen 《Proceedings of Business and Economic Studies》 2024年第1期111-116,共6页
One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as signif... One of the core competencies of a supermarket lies in its branding.With the continuous development of the market economy and the ongoing evolution of consumer demand,private brands have progressively emerged as significant contributors to supermarket growth.However,a pivotal developmental challenge for supermarkets is navigating the innovative decision-making process between private brands and designated manufacturers.This paper aims to investigate the innovative decisions between private brands and designated manufacturers,along with the relevant promotional strategies employed during entry into the United States market. 展开更多
关键词 SUPERMARKET Private brand Brand manufacturer Innovative decisions
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Conceptual Metaphor Analysis in Advertising Slogans about Coffee Brands
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作者 Lingxiao Li 《Journal of Contemporary Educational Research》 2024年第9期151-157,共7页
This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive li... This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience. 展开更多
关键词 Conceptual metaphor analysis Coffee brand marketing Conceptual mapping
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An Exploration of Translation Strategies of Global Cosmetics Brands Based on Reception Aesthetics
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作者 ZHANG Lifan ZENG Xianghong 《Sino-US English Teaching》 2023年第10期417-422,共6页
With the advancement of economic globalization,the flow of commodities from one country to another has become closer and closer.Especially in recent years,the logistics industry has been developing rapidly,overseas pu... With the advancement of economic globalization,the flow of commodities from one country to another has become closer and closer.Especially in recent years,the logistics industry has been developing rapidly,overseas purchasing agents and cross-border online shopping have been enormously prevailing,and accordingly more and more British and American cosmetics expect to occupy a place in the huge market of China.Therefore,it is particularly important to explore the Chinese translation strategies for British and American cosmetic brands.Based on the theory of reception aesthetics,this thesis takes the corpus Estee Lauder,La mer,and other famous cosmetics brands.The thesis proposes several methods for translating cosmetic brands:transliteration for proper names like person or geography names;free translation to recreate brand aesthetics;creative translation for new brands;and adapted translation for divergence in language habits.Therefore,this thesis is of theoretical and practical significance as far as the field of cosmetics is concerned. 展开更多
关键词 cosmetic brands reception aesthetics expectation horizon creative translation
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Core Competitiveness Construction of Clothing Brands in Low-Carbon Economy
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作者 金玲 刘晓刚 《Journal of Donghua University(English Edition)》 CAS 2023年第3期319-325,共7页
The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbo... The climate issue has become an environmental concern for all sectors of the world and the low-carbon economy has thus become a new economic development model to combat climate change.With the development of low-carbon economy era,the textile and clothing industry plays an important role in stabilizing the development of low-carbon economy and society,and China has put forward the development requirements of low-carbon transformation for the textile and clothing industry,and also it has an important strategic value to promote the high-quality development of low-carbon economy and society,and the construction of brands’ core competitiveness is an inevitable choice for clothing brands in the face of the new form of international competition.As a result,the evaluation indicator of clothing brands’ core competitiveness in the low-carbon economy is used to measure the core competitiveness of clothing brands.Based on the corresponding verification results obtained by analytic hierarchy process(AHP) analysis,it can guide the low-carbon development of the clothing industry,thus proposing a more reasonable way to build the core competitiveness of clothing brands.It can promote the low-carbon transformation and upgrading of the clothing industry,effectively increase the market share of clothing brands,and promote the high-quality development of clothing brands. 展开更多
关键词 low-carbon clothing brand COMPETITIVENESS CONSTRUCTION
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How Emerging Brands Continue Its Development Constantly
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作者 Audrey Guo 《China's Foreign Trade》 2023年第2期48-51,共4页
The recently released 2023 Emerging Brand Develop­ment Report shows that the beauty industry had the largest number of emerging brands on the list in 2022 and continues to top the 2023 emerging brand list.A total... The recently released 2023 Emerging Brand Develop­ment Report shows that the beauty industry had the largest number of emerging brands on the list in 2022 and continues to top the 2023 emerging brand list.A total of 39 brands come from the beauty cosmetics sector,which is more than the total listed brands from the bev­erage and food industry.The beverage industry is also actively seeking new changes,for instance,prepared tea is on the rise and many popular items have appeared in the coffee segment.Among the new brands in the 3C industry,many brands of traditional consumer electronics products are being replaced by brands from the“non-mainstream”consumer elec­tronics field. 展开更多
关键词 BRAND LISTED SEEKING
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International Consumer Brands Stay Optimistic About the Chinese Market
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作者 Audrey Guo 《China's Foreign Trade》 2023年第2期55-57,共3页
From April 11 to 152023,the third China International Consumer Products Expo(hereafter referred to as the Hainan Expo)was held in Haikou,Hainan Province,and attracted more than 3,000 brands from over 60 countries and ... From April 11 to 152023,the third China International Consumer Products Expo(hereafter referred to as the Hainan Expo)was held in Haikou,Hainan Province,and attracted more than 3,000 brands from over 60 countries and regions around the world,covering wine,high-end food,health products and many other new products and quality goods. 展开更多
关键词 MARKET CONSUMER BRAND
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More and More Retail Brands Integrate ESG into Development
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作者 Audrey Guo 《China's Foreign Trade》 2023年第2期29-31,共3页
Recently, Savills and the U.S. Green Building Council released Sustainable Retail-Staying on Track(hereinafter the report), which pointed out that the ranking of the 20-city retailer index in 2022 changed the most in ... Recently, Savills and the U.S. Green Building Council released Sustainable Retail-Staying on Track(hereinafter the report), which pointed out that the ranking of the 20-city retailer index in 2022 changed the most in the past five years, but that Shanghai, Beijing, Shenzhen and Chengdu are still among the top four retailers in 2022. The sustainable retail index of coastal cities including Ningbo, Qingdao and Xiamen has greatly improved. 展开更多
关键词 Ningbo RETAIL BRAND
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Beauty Brands are Going Global
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作者 Xu Wenjun 《China Detergent & Cosmetics》 2023年第1期16-19,共4页
It’s not a surprise anymore for beauty brands to go overseas in recent years. According to statistics from China Customs, in 2021, China’s total export trade of cosmetics reached 4.85 billion U.S. dollars(about 34.8... It’s not a surprise anymore for beauty brands to go overseas in recent years. According to statistics from China Customs, in 2021, China’s total export trade of cosmetics reached 4.85 billion U.S. dollars(about 34.833 billion yuan), up 14.4 percent year on year, surpassing the cosmetics exports of $25(17.981 billion yuan) in 2018 and $2.774 billion(19.952 billion yuan) in 2019. Obviously, the profit growth rate of beauty brands outside China is increasing year by year. 展开更多
关键词 BRAND DOLLAR OUTSIDE
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Domestic Oral Care Brands Are Regaining Lost Ground
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作者 Zhang Xuan 《China Detergent & Cosmetics》 2023年第1期26-28,共3页
Domestic toothpastes forced to retreat The stories of domestic toothpastes are not as good as soda water. Due to the strength of domestic drinks in recent years, soda water are regaining power. Two Cola brands made ot... Domestic toothpastes forced to retreat The stories of domestic toothpastes are not as good as soda water. Due to the strength of domestic drinks in recent years, soda water are regaining power. Two Cola brands made other drinks lose grounds in the market. Nowadays, the latest domestic drinks keep emerging and the competition in the market is getting fierce. 展开更多
关键词 BRAND gaining DRINK
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加入概率检验的Brands数字现金改进方案算法 被引量:1
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作者 史国庆 祁明 +1 位作者 卓光辉 毛宗源 《计算机工程与应用》 CSCD 北大核心 2001年第24期22-24,70,共4页
Brands方案已经成为一个经典的数字现金方案,在这个方案的基础上设计了各种各样的数字现金方案,文章提出的方案是在原有的Brands方案的基础上增加一个概率检验过程,通过对用户信用和通信线路的综合考虑决定是否对数字现金作实时的检查,... Brands方案已经成为一个经典的数字现金方案,在这个方案的基础上设计了各种各样的数字现金方案,文章提出的方案是在原有的Brands方案的基础上增加一个概率检验过程,通过对用户信用和通信线路的综合考虑决定是否对数字现金作实时的检查,使数字现金使用的安全性得到极大的提高。 展开更多
关键词 数字现金 概率检验 电子商务 brands方案 INTERNET
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基于Brands体制的强不可伪造电子货币系统
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作者 吴铤 许剑良 《计算机工程与应用》 CSCD 北大核心 2006年第13期227-229,共3页
针对Brands电子支付体制在电子货币被重复使用时所存在的安全漏洞,即获取同一电子货币不同支付信息的攻击者可以以用户的身份重复使用该货币,通过引入知识的零知识证明以及概率加密等工具,提出了一个新的公正电子货币系统的设计方案,实... 针对Brands电子支付体制在电子货币被重复使用时所存在的安全漏洞,即获取同一电子货币不同支付信息的攻击者可以以用户的身份重复使用该货币,通过引入知识的零知识证明以及概率加密等工具,提出了一个新的公正电子货币系统的设计方案,实现了在货币被重复使用时的强不可伪造性。同时该系统即使在银行或用户密钥被泄露时,仍然可以保证整个系统的安全性。其安全性基于随机Oracle模型和限制性盲签名假设。 展开更多
关键词 信息安全 电子货币系统 限制性盲签名 知识的零知识证明 brands体制
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Protective Measures for Space Environment of Time-honored Brands——With Xi'an City as a Study Case
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作者 谷秋琳 《Journal of Landscape Research》 2010年第7期15-17,22,共4页
Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and ... Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established. 展开更多
关键词 Time-honored brands INTANGIBLE CULTURAL heritages Space environment Protective measures
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Near-Infrared Spectroscopy Combined with Partial Least Squares Discriminant Analysis Applied to Identification of Liquor Brands 被引量:4
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作者 Bin Yang Lijun Yao Tao Pan 《Engineering(科研)》 2017年第2期181-189,共9页
The identification of liquor brands is very important for food safety. Most of the fake liquors are usually made into the products with the same flavor and alcohol content as regular brand, so the identification for t... The identification of liquor brands is very important for food safety. Most of the fake liquors are usually made into the products with the same flavor and alcohol content as regular brand, so the identification for the liquor brands with the same flavor and the same alcohol content is essential. However, it is also difficult because the components of such liquor samples are very similar. Near-infrared (NIR) spectroscopy combined with partial least squares discriminant analysis (PLS-DA) was applied to identification of liquor brands with the same flavor and alcohol content. A total of 160 samples of Luzhou Laojiao liquor and 200 samples of non-Luzhou Laojiao liquor with the same flavor and alcohol content were used for identification. Samples of each type were randomly divided into the modeling and validation sets. The modeling samples were further divided into calibration and prediction sets using the Kennard-Stone algorithm to achieve uniformity and representativeness. In the modeling and validation processes based on PLS-DA method, the recognition rates of samples achieved 99.1% and 98.7%, respectively. The results show high prediction performance for the identification of liquor brands, and were obviously better than those obtained from the principal component linear discriminant analysis method. NIR spectroscopy combined with the PLS-DA method provides a quick and effective means of the discriminant analysis of liquor brands, and is also a promising tool for large-scale inspection of liquor food safety. 展开更多
关键词 IDENTIFICATION of LIQUOR brands NEAR-INFRARED Spectroscopy Partial Least SQUARES DISCRIMINANT ANALYSIS Principal Component Linear DISCRIMINANT ANALYSIS
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Discriminant Analysis of Liquor Brands Based on Moving-Window Waveband Screening Using Near-Infrared Spectroscopy 被引量:3
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作者 Jie Zhong Jiemei Chen +1 位作者 Lijun Yao Tao Pan 《American Journal of Analytical Chemistry》 2018年第3期124-133,共10页
Partial least squares discriminant analysis (PLS-DA) with integrated moving-window (MW) waveband screening was applied to the discriminant analysis of liquor brands with near-infrared (NIR) spectroscopy. Luzhou Laojia... Partial least squares discriminant analysis (PLS-DA) with integrated moving-window (MW) waveband screening was applied to the discriminant analysis of liquor brands with near-infrared (NIR) spectroscopy. Luzhou Laojiao, a popular liquor with strong fragrant flavor, was used as the identified liquor brand (160 samples, negative, 52 vol alcoholicity). Liquors of 10 other brands with strong fragrant flavor were used as the interferential brands (200 samples, positive, 52 vol alcoholicity). The Kennard-Stone algorithm was used for the division of modeling samples to achieve uniformity and representativeness. Based on the MW-PLS-DA, a simplified optimal model set with 157 wavebands was further proposed. This set contained five types of wavebands corresponding to the NIR absorption bands of water, ethanol, and other micronutrients (i.e., acids, aldehydes, phenols, and aromatic compounds) in liquor for practical choice. Using five selected simple models with 4775 - 4239, 7804 - 6569, 6264 - 5844, 9435 - 7896, and 12066 - 10373 cm-1, the validation recognition rates were obtained as 99.3% or higher. Results show good prediction performance and low model complexity, and also provided a valuable reference for designing small dedicated instruments. The proposed method is a promising tool for large-scale inspection of liquor food safety. 展开更多
关键词 LIQUOR brands NEAR-INFRARED Spectroscopy PARTIAL Least SQUARES DISCRIMINANT Analysis Moving-Window Waveband SCREENING Simplified Optimal Model Set
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Brands,Branding and Regional Cluster Development:The Emerging Economic Geographies of the Chinese Baijiu Industry 被引量:1
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作者 Yang Hui Gibbs David +1 位作者 Jonas E.G.Andrew Gao Peng 《全球城市研究(中英文)》 2022年第2期97-120,共24页
This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional ident... This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional identities.The paper explores the ecological,cultural,social and political forces favoring or obstructing the Baijiu products’ branding across various provinces and regions.The Baijiu production largely falls into four categories,and clusters around seven distinct areas within the Upper Yangtze River Baijiu Agglomeration.These industrial areas have distinct development trajectories and branding strategies,impacted by factors such as environment,culture,brand identity and regional policy.The paper suggests that further work be done to gather research,to further strategize the branding,and to integrate the Chinese regional clusters into global value chains and global development. 展开更多
关键词 Industry Clusters brands and Branding Chinese Baijiu
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Aristotelian Semantics, Homo Economicus, Images, and Brands
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《Journal of Philosophy Study》 2018年第1期17-21,共5页
Aristotle's general theory of meaning is describing for the first time relations among linguistic signs, mental images, and real things. Centuries later, the triangle of meaning or the semiotic triangle became a mode... Aristotle's general theory of meaning is describing for the first time relations among linguistic signs, mental images, and real things. Centuries later, the triangle of meaning or the semiotic triangle became a model of how objects interact with signs and interpreters (C. S. Peirce) or how linguistic symbols are related to the objects they represent (Ogden and Richards 1923). However, these triangles can be traced back to the 4th century BC, in Aristotle's Organon, when it was first mentioned the importance of images and signs in the creation of meaning. The nature of universals as mental images and their relation to the objects is still debated and, recently Lambert Wiesing's The Philosophy of Perception challenges current theories of perception. Taking perception to be real is in the core of the new debates about concept of mind. What the reality means for a subject is a central philosophical question (Meztinger, The Ego tunnel). The new triangle of meaning is not only a relation among objects, realities, signs but a relation among real, objectified entities, irrespective if they are in the mind or outside it. In this new approach, the question of how human perception is possible is reformulated by questions about what perception induces us to be and do. Perceptions are embodied, to be visible, and to continually participate in the public and physical world we perceive. Looking back to Aristotle's work from these new approaches our paper argues that Aristotelian images were conceived by him as entities strongly related to action. As mind perceptions which determine us to act, they do not have a passive role but rather taking the lead in our life. This is very much in line with modem philosophical thinking. His thoughts about images and dynamics of reality based on perception and images had important consequences in economics, marketing and branding, giving to perceptions an active role in turning potential reality in actual reality. Brands are in fact images and perceptions in action and interaction and are built in order to compel us to act either to influence or to be influenced. 展开更多
关键词 ARISTOTLE SEMANTICS IMAGES PERCEPTION brands BRANDING homo economicus
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Chinese Brands at the Crossroad? Demand State in Kerala Markets
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作者 Vanaja Menon Vadakepat 《Chinese Business Review》 2011年第6期424-428,共5页
Globalization and liberalization offer competitive openings for several world brands to the Indian markets. Bestowed with growing disposable incomes, Kerala consumers exhibit wide diversity in their buying habits. App... Globalization and liberalization offer competitive openings for several world brands to the Indian markets. Bestowed with growing disposable incomes, Kerala consumers exhibit wide diversity in their buying habits. Apparently, the emerging fascination for imported brands impels distributers to leave enough space to shelf more "made in China" brands in their showrooms. The substantial increase in consumers' demand for imported goods with considerable attraction for "made in China" products inspired this study to explore the demand state for various types of Chinese products in the Indian regional markets. Divided into two stages, at first, with a primary survey, the study explores the consumers' perception towards selected five vastly available consumer durables such as electrical appliances, handicrafts, stationeries, toys and builds wares. Later, the demand matrix developed from the primary data defines the types of demand prevailing for each category of"made in China" products based on their popularity and consumption in Kerala markets. 展开更多
关键词 MARKETING China brands consumer perception demand state matrix and Kerala
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Chinese Brands Need to Tell Good Brand Stories for "Going Global"
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作者 Qi Li 《China's Foreign Trade》 2017年第6期50-51,共2页
Under the national wave of "going global", more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innov... Under the national wave of "going global", more and more Chinese enterprises and brands are nudging into the overseas market, with the focus shifting from pure manufacturing to quality focus and to the current innovation orientation, 展开更多
关键词 Chinese brands Need Tell Good Brand Stories "Going Global"
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