Consumer Culture in The Great Gatsby

F.Scott Fitzgerald’s The Great Gatsby successfully portrays the“Jazz Age”.In the early 20th century,the United States transitioned from a production-based society to a consumer-based society,leading to an era of unparalleled prosperity.However,in the context of consumer culture,individuals often transition from being masters of their possessions to becoming enslaved by them.As a result,their behaviours and values become increasingly associated with extravagance and consumption.This paper uses Baudrillard’s theory of consumer society and textual analysis to explore the impact of consumer culture on human beings through the symbolization of men and objectification of women in The Great Gatsby.The meanings embedded in the novel are revealed from a different perspective.

Modem Consumption Under Consumer Culture Context and Its Social Function

Consumption has drawn scholars＇ attention from many fields and is studied from many perspectives. With the overwhelmingly powerful position of consumption in the society, new meanings have been endowed with the behavior of consumption. This paper tries to introduce the consumer culture theory, referring mainly to the French sociologist Baudrillard and to explore the social functions, namely differentiation and alienation of consumption under the consumer culture context.

The Influence of Consumer Culture on American New Woman and Their Literary Image in the Early 20th Century

By the study of three great American literary works, The Great Gatsby, Tender is the Night and The Age of Innocence, this paper aims to give a holistic interpretation of"New Woman"and their intrinsic relationship with consumer culture in the light of Baudrillard's theories about the consumer society and the consumer culture.

An Ecological Interpretation of Consumer Culture in Willa Cather's The Professor's House

The Professor's House presents the readers pictures with striking consumer culture characteristics. With abundant goods of sign values, conspicuous consumption, swelling-desire-stimulating power and the individuals' efforts to construct their identities through consumption as dominant features, consumer culture exerts negative and even devastating effects on the characters in the novel. Theories of ecocriticism shed new lights on the interpretation of consumerism reflected in the novel, especially on analyzing how the consumer culture makes the characters suffer from split personality, alienation from nature, society, and even from themselves and their spiritual ecology.

The Influence of Familial Reference Groups on Consumer Decisions in Different Culture Context

This paper examines the influence of familial reference groups on individuals＇ product and brand decisions for products across two kinds of culture. The study is addressed through an examination of intergenerational influences across the two different cultures. The results of the study lend support to the original approach and also provide an insight look into how reference group influence may vary depending on different culture context. The paper also provides very useful advice for marketers when they apply western marketing concepts in China market.

Voices From the Periphery？ The Polyphony of Hip Hop and the Portuguese Community

The present work fits into a wider investigation that I have been carrying on for my project on the peculiarities of Portuguese hip hop. Through our reflections today we would like to identify some of the effects of the globalizing forces that have perturbed hip-hop culture and discuss if and how these have influenced its original purposes and messages, or the nature itself of the movement. We would also like to offer our perspective on the consequences of the entrance of hip-hop music in the international marketplace since this passage represents an important moment of its history and development and one of the strongest factors of change within this culture. We will take our examples from the Lusophone, and more specifically the Portuguese, hip bop movement, having a look at what it was in the past----or at its beginning--and at what it is today, in order to understand if we can still consider it a manifestation of peripheral voices.

Development of Productive Forces and the Changes of Rural President's Consumption Concept

The developmental status of productivity in Chinese rural area is introduced. Since the implementation of the agriculture supporting policies in 2004, the productive forces in rural areas have been improved greatly. It is reflected on the following aspects: great enhancement of rural labors' cultural quality; the quantity of agricultural machines has been increased; the level of production management and decision has been increased greatly. The paper analyzes the promotion role played by the development of productive forces to rural residents' consumption conception. The development of productive forces has laid a solid foundation for changing rural residents' consumption concept; changed rural residents' consumption structure and improved the socialized degree of rural residents' consumption. Countermeasures on cultivating new consumption fields in rural areas are put forward including leading rural residents to foster the modern consumption conception; intensifying the governmental support and leading rural residents to set up healthy consumption concept.

Music Fever Sufferers—the New Cultural Consumer group

IN 1993 Beijing Music Radio formally began to air classical music programs, giving people suffering from music fever the chance to express their feelings. More than a decade ago, only musicians could enjoy music on oldfashioned gramophones. But in the 1980s advanced audio equipment, cassette tapes and compact discs gradually became available, which

Predicting song popularity based on Spotify’s audio features:insights from the Indonesian streaming users

Using regression and classification machine learning algorithms,this study explores audio features on Spotify that contribute to the popularity of songs streamed in Indonesia,and then evaluates the feature importance for prediction.The publicly accessible Kaggle data consists of 92,755 rows and 20 columns.Using multiple model comparisons for regression and classification,this study identifies Extra Trees Regressor and Random Forest Classifier as the two predictive approaches with the highest accuracy.This study contributes to the scientific literature on hit songs by examining the influence of audio features on a song’s popularity using both classification and regression machine learning methods,with an emphasis on Indonesia based on consumer culture theory.