Within the scope of dual distribution channel(DDC)modes—ME&T-C and M-T&E-C,a game model designed for channel members was proposed.Based on this game model,the game equilibrium under both centralized and decen...Within the scope of dual distribution channel(DDC)modes—ME&T-C and M-T&E-C,a game model designed for channel members was proposed.Based on this game model,the game equilibrium under both centralized and decentralized decisionmaking situations was analyzed,the channel members' and overall revenues of two modes under the same decision-making situation are compared,and the influence of demand shift coefficient to the overall and members' revenue was also studied through example analysis.Based on the comparison and analysis of the revenue yielded from the two DDC modes,it's discovered that within a certain hypothetical range,the M-T&E-C mode seems to be a better option for the manufacturer than the ME&T-C mode.Therefore,this discovery can be served as a theoretical reference for manufacturers when choosing the optimal DDC mode in real life.展开更多
The paper discussed the impact of dual distribution channel conflicts on financial performance of garment enterprises by multiple regression and mediation effect has been analyzed with market benefit as the mediated v...The paper discussed the impact of dual distribution channel conflicts on financial performance of garment enterprises by multiple regression and mediation effect has been analyzed with market benefit as the mediated variable based on the survey data of Shanghai region. The results show that： first, channel contention, channel areal differences and channel perception differences have a negative effect on financial performance and channel communication has a positive effect on financial performance significantly; second, market benefit has a positive effect on financial performance significantly; third, channel contention, channel areal differences and channel perception differences have a negative effect on market benefit and channel communication has a positive effect on market benefit significantly; forth, market benefit has a partial mediation effect on the influence of channel areal differences and channel communication on financial performance. Therefore, channel areal differences and channel communication are two major aspects among the dual distribution channel conflicts which may have influences on financial benefit of garment enterprises, and clothing company should lay emphasis on the settling of these two matters.展开更多
基金Scientific Research and Innovation Project of Shanghai Municipal Education Commission,China(No.14ZS151)Humanities and Social Sciences Youth Fund Project of the Ministry of Education,China(No.12YJC630157)Technical Innovation Project of Shanghai Textile(Group)Co.,Ltd.,China(No.2013-zx-12)
文摘Within the scope of dual distribution channel(DDC)modes—ME&T-C and M-T&E-C,a game model designed for channel members was proposed.Based on this game model,the game equilibrium under both centralized and decentralized decisionmaking situations was analyzed,the channel members' and overall revenues of two modes under the same decision-making situation are compared,and the influence of demand shift coefficient to the overall and members' revenue was also studied through example analysis.Based on the comparison and analysis of the revenue yielded from the two DDC modes,it's discovered that within a certain hypothetical range,the M-T&E-C mode seems to be a better option for the manufacturer than the ME&T-C mode.Therefore,this discovery can be served as a theoretical reference for manufacturers when choosing the optimal DDC mode in real life.
文摘The paper discussed the impact of dual distribution channel conflicts on financial performance of garment enterprises by multiple regression and mediation effect has been analyzed with market benefit as the mediated variable based on the survey data of Shanghai region. The results show that： first, channel contention, channel areal differences and channel perception differences have a negative effect on financial performance and channel communication has a positive effect on financial performance significantly; second, market benefit has a positive effect on financial performance significantly; third, channel contention, channel areal differences and channel perception differences have a negative effect on market benefit and channel communication has a positive effect on market benefit significantly; forth, market benefit has a partial mediation effect on the influence of channel areal differences and channel communication on financial performance. Therefore, channel areal differences and channel communication are two major aspects among the dual distribution channel conflicts which may have influences on financial benefit of garment enterprises, and clothing company should lay emphasis on the settling of these two matters.
