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Theatre Arts as Social Marketing Application Tool: Sustainable Development Approach to Diffuse the Environmental Message to Teenagers in Chiang Mai, Thailand
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作者 Kitt Wongarsa Sirithom Siriwan 《Journalism and Mass Communication》 2016年第11期669-678,共10页
Often, the word "community" and "sustainability" are interlinked in 21st century development approaches. Most development communicators have focused on top-down communication strategies and used various means to d... Often, the word "community" and "sustainability" are interlinked in 21st century development approaches. Most development communicators have focused on top-down communication strategies and used various means to diffuse the message to the target community. However, with the change in media landscape today, the challenge is how to select the "right" communication application to foster the behavioral and cognitive sustainable changes in their own community. This research aims to investigate theatrical performance as sustainable communicative means demonstrating environmental issues and the concepts of sustainable development among high school students and Chiang Mai University students. With the application of "Devised Theatre", the process provides a space to investigate the attributes, characteristics and development of community theatre on how it reflects the concept of communication for social change. The research, therefore, examines the outcome of this creative social application tool and utilizes Practice as Research (PAR) a research methodology. The result will reveal the following: (1) how dramatic arts can be an effective means of social marketing to raise "awareness" on environmental issues; (2) how the performance raises environmental awareness in not only physical and psychological phases, but also spiritual dimension as a learning process among the participants, and (3) the sustainability of theatrical social application tool in which the participants of devised theatre project (devisees) can become the devisors in order to form new generation of the devisees--the teenage audience. 展开更多
关键词 THEATRE social change social marketing participatory communication practiceas research SUSTAINABLEDEVELOPMENT environmental communication
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Strategy of English teaching in intercultural communication
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作者 包克纪 《Sino-US English Teaching》 2007年第11期10-13,共4页
Along with the accelerated pace of reform and opening, and the frequent external exchanges, and the increasingly widespread exchanges between countries, especially the improving information technology, and the use of ... Along with the accelerated pace of reform and opening, and the frequent external exchanges, and the increasingly widespread exchanges between countries, especially the improving information technology, and the use of the Internet, more and more people have been involved in cross-cultural communication. However, there are many differences between Chinese people and people from other cultures in the way of thinking, social and cultural life habits, and all of them can lead cross-cultural communication barriers. Therefore, a higher demand to English language teaching has been put forward, English language teaching not only imparts knowledge, the more important thing is to train students in the interpersonal skills, and develop their applications in English cross-cultural communication ability. 展开更多
关键词 environment of cross-cultural communication culture shock English language teaching
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Parametric array differential Pattern time delay shift coding underwater acoustic communication in the under-ice environment 被引量:1
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作者 YIN Jingwei ZHANG Xiao +2 位作者 ZHU Guangping TANG Shengyu SUN Hui 《Chinese Journal of Acoustics》 CSCD 2016年第4期431-439,共9页
In order to meet the demands of underwater acoustic communication in under ice environment,a differential Pattern time delay shift coding underwater acoustic communication method based on parametric array is introduce... In order to meet the demands of underwater acoustic communication in under ice environment,a differential Pattern time delay shift coding underwater acoustic communication method based on parametric array is introduced in this paper.The under ice underwater acoustic channel is characterized by heavy multipath transmission.Under this model,a parametric array emission method of Pattern signal is derived and the system performance is analyzed.A broadband low frequency sound waves with narrow beam-pattern,which will reduce the interface reflections and suppress the effects of multipath transmission,can be obtained by the emission method.The Songhua River under ice trial results show that there is an anti-multipath property and a higher data rate in the under-ice acoustic channel in proposed approach. 展开更多
关键词 TIME LFM Parametric array differential Pattern time delay shift coding underwater acoustic communication in the under-ice environment
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