Green Marketing and Renewable Energy： Evidence on Motivations and Behaviour in the Aquacultural Market

The purpose of this paper falls within the theoretical framework of green marketing. It investigates the relationships that exist between the motives relating to aquacultural products marketed under the private label of a traditional retailer （Coop）, the attitude towards their purchase, the perception of their quality, their reliability and the willingness to pay for them. Particular importance is given to the green motives, those that lead to a preference for a product made with specific renewable energies such as biogas. The structural equation models （SEM） technique is used to develop propositions representing a theoretical approach to the integration of green marketing, in the context of the process for purchasing Coop brand fish. With regard to distinguishing between the motives, we referred to the approach that sets out three different types of motive： clean, green and ethical. The resulting managerial implications make it possible to assess how much the different types of motive influence the choices of the consumers. Managers will benefit from the results of this paper by understanding better the benefits for consumers of aquacultural products from renewable energy such as biogas. The originality of the paper lies in its focusing on green purchase behaviour in a poorly investigated sector such as that of fish breeding. The paper contributes to an understanding of the factors that influence environmentally responsible purchase behaviour and their exact relationships, that are still unclear in literature. The fact that environmental issues and concerns are constantly changing implies that ongoing research into their influence on consumer behaviour is essential

Game Analysis and Countermeasures Discussion on Green Marketing

On the basis of making certain assumption on the game situation of carrying out green marketing, this paper conducts game analysis on the green marketing choice among enterprises, the green marketing choice between enterprises and consumers, and the green marketing choice of consumers. Then this paper expounds the necessity of implementing green marketing as follows: the green marketing is the inevitable requirements of sustainable development of economy; the green marketing is the inevitable choice of green consumption mode; the green marketing is the inevitable results of legalization of environmental problems. The problems faced by the implementation of green marketing are analyzed as follows: first, the concept of green marketing has not yet been established; second, the sociality of green demand has not yet taken shape; third, production characteristic of green products has not yet formed. The countermeasures of implementing green marketing as follows: pay attention to the propaganda and education of modern marketing concept; regulate the competition in the market of green products; strengthen transparency of green market information; reinforce the legislation work of food safety.

Green Marketing and Sustainable Development of Garment Industry -- A Game between Cost and Profit

This paper introduces how green marketing influences the sustainable development of garment industry. It analyzes the cost and profit to implement green marketing, both in a short term and in the long run. In a short term, the cost may increase. However, in the long run, the income will be higher than the cost. There＇re five reasons： reduced cost, expanding export by breaking down green barriers, establishing the enterprise＇s green image, being more competitive and avoiding green tax. Therefore, implementing green marketing is pivotal to the sustainable development of garment industry.

Development Strategy of Green Marketing of Pharmaceutical Enterprises against the Background of Building a Beautiful China

Objective To study the key issues and links in the construction of green marketing for pharmaceutical enterprises combined with the law of scientific development,so as to make joint efforts for the construction of beautiful China.Methods The literature and interview methods were used to demonstrate that green civilization was to pursue the harmonious coexistence between environment and human beings.Besides,the responsibilities and problems that pharmaceutical enterprises faced in the context of building a beautiful China had to be solved urgently.Results and Conclusion China should summarize historical errors and face the current situation while building a beautiful country.In addition,pharmaceutical enterprises should clarify the key links of green marketing to solve the problem of“three wastes”.Meanwhile,they should bear other responsibilities to promote green civilization and social development.

Analysis of BYD Green Marketing

Due to the requirements of society,more and more manufacturers begin to pay attention to green marketing.As the world's leading manufacturer,BYD has started to research new energy vehicles and already received some results,but it still has some problems.Several suggestions are given.BYD should master core new energy technology for its further development,attach importance to multiple marketing methods,strengthen efforts to build a green brand and get the support of R&D from the national government.

Marketing Strategies Evaluation and Selection for Supply Chain Management Under Uncertainty

Sustainable marketing,often known as green marketing,has grown in popularity over the last two decades.Government is currently putting pressure to encourage firms to become environmentally aware in multiple aspects like human and financial utilization,advertisement,and product movement.Different types of companies are including many environmental campaigns into their own products to take advantage of the problem.Although many scholars have addressed the relevance of green marketing as well as theory development,this study is unique in that it examines both techniques in a fuzzy context.The integrated Fuzzy Multicriteria Decision Making Model(MCDM)of the analytical hierarchy process(AHP)and a Portuguese-acronymous MCDM method(TODIM)are used to select the best marketing strategy from five alternatives:(i)Green Design,(ii)Green Positioning,(iii)Green Pricing,(v)Green Packaging,and(iv)Green Disposal.based on criteria such as the scale of the green market,price parity,and the commitment of top management.AfuzzyMCDMmodel for evaluating green marketing strategies was established in the study as contributions for decisionmakers in this field under unclarified circumstances.This research also a useful guideline for ranking alternatives in others industry.

Analysis of Southern Taihang Tourism Production and Research on Brand Marketing Strategy based on SWOT and PST

Under the new normal economic environment, the traditional tourism faces competition, but also new opportunities in the emerging service industry. Thus, to enrich the expanding tourist market is a powerful guarantee of industrial development. Market research is based on binding to the marketing environment analysis to determine the product＇ s marketing strategy in order to better expand the market space. In this paper, SWOT method and PST tourist area on the South Taihang existing tourism products for analysis, several strategies Taihang Xinxiang south of brand marketing.

How will tradable green certificates affect electricity trading markets under renewable portfolio standards?A China perspective

Renewable portfolio standards(RPS)are important guarantees to promote renewable energy(RE)consumption.The tradable green certificate(TGC)trading mechanism is a supporting mechanism of RPS,but the rate of TGC trading is low and there is a double-metering problem of RE consumption.With the introduction of new policies in China,we innovatively take the electricity-selling side as the subject of RE consumption responsibility and biomass-based electricity-generation(BEG)projects are considered to participate in TGC trading.To explore the interaction between the TGC market and the electricity market,this paper sets up a day-ahead spot market-trading structure combining both markets under RPS and establishes a market equilibrium model.The established model is solved and validated based on the particle swarm optimization algorithm and the profits of each market player under different influencing factors are analysed.The main conclusions are as follows.(i)The established market structure and model effectively solve the double-metering problem of RE consumption,making the TGC turnover rate reach 82.97%,greatly improving the market efficiency.(ii)Increased demand for TGC will increase demand for RE electricity.The participation of BEG projects in the TGC market can effectively improve the profit of biomass-based electricity producers(BEPs),reduce the burden of government financial subsidies and will not affect the consumption of wind-based electricity and photovoltaic-based electricity.This will help promote the rapid development of China’s RE,especially the BEG industry.(iii)Among the influencing factors,the increase in renewable-energy consumption responsibility weight and the decrease in electricity-generation cost can increase the profit of BEPs.The decline in TGC price and subsidy price will reduce the profit of BEPs.Finally,we put forward policy recommendations for China’s RPS and TGC trading mechanism.This study can provide a reference for the construction of China’s TGC market and electricity market and the development of RE.