A Study on Honeysuckle Pattern in Yungang Grottoes From the Perspective of Semiotics

Buddhism was introduced to China during the Han Dynasty and took root in China,integrating with local culture.The classic pattern of honeysuckle in Buddhism,as a type of border decoration,was also introduced to China with the eastward advancement of Buddhism.This article aims to conduct a semiotic study on the patterns of honeysuckle patterns in the Yungang Grottoes.Firstly,the concept of honeysuckle patterns was explained,and typical honeysuckle patterns that appeared in the Yungang Grottoes were systematically organized and classified.Then,with the help of semiotic principles,the production of symbols for honeysuckle patterns in the Yungang Grottoes was analyzed from a semiotic perspective.Based on this,the semiotic characteristics of honeysuckle patterns in the Yungang Grottoes and their signifier and referent systems were analyzed in depth.Finally,the shape and connotation of honeysuckle patterns in their evolution and development were summarized.The honeysuckle pattern occupies an important position in the history of traditional patterns in China,so the honeysuckle pattern in Yungang Grottoes,as a decorative theme,not only has important research significance,but its semiotic value is also worth exploring and studying.

How Rustic Videos Influence Youth’s Linguistic Expression: An Analysis Based on Semiotics, Meme Theory and Media Spectacle Theory

The surge in popularity of rustic videos has spawned a great number of Internet memes, such as Internet trendy words growing from dialects and strange pronunciations, picture memes made from video screenshots, and mesmerizing music with a vernacular flavor. Due to their reproducibility, social interaction, and involvement, these rustic videos adhere to the fundamental logic of the propagation of online memes. Rustic videos are widely disseminated as online memes on TikTok (the Chinese version), are often reproduced and used by young people in social contact, and have become a unique linguistic symbol in modern internet culture. As a symbolic carrier that transports the consciousness of the video creator and viewer, it is widely employed in the communication and engagement of young people on a regular basis, progressively altering their linguistic expression. This specific semiotic interaction has deconstructed and recreated the conventional media culture spectacle. This research examines the influence of rustic videos on TikTok on the linguistic expressions of modern youth from the perspectives of meme theory and semiotics, as well as the impact of rustic videos on the media spectacle from the standpoint of media spectacle theory. It also examines in depth the effects of the popularity of rustic videos on China’s economy and culture.

Perception of Landscape Significance from the Perspective of Semiotics

Landscape was considered as an image in the eye of human beings,and also an object for people experiencing physically and aesthetically on the basis of which landscape perception was regarded as a compound content,and focus of studies on this aspect has transferred from biology-based to social culture-based.It was proposed that landscape was not only a kind of space,but also a demonstration of human ideology,and for all viewers,landscape meant a kind of significance experience.According to Ferdiand de Sausure's "signifier" and "signified",and Charles Sanders Peirce's theory of categories,connotations of landscape symbols were discussed,landscape considered as a symbol text,and the relationship between "signifier" and "signified" borrowed to stress that landscape symbols expressed the significance accepted by audience via certain forms.On this basis,significance characterization of landscape symbols was classified into graphic symbols,indicative symbols and symbolic symbols.Symbolic symbols were believed as the most complicated ones because corresponding cultural backgrounds of viewers were required.Ambiguity and openness of landscape significance was elaborated,as well as its relationship with cultural context design,to provide reference for future designs.

Research Status of Navigation Idioms in Semiotics

The present situation of study of Chinese and English navigation idioms is examined from the perspective of semiotics.Firstly,the author expounds the background of the study on navigation idioms.Secondly,the paper expounds several core concepts related to research.In the end,the article summarizes the vast majority of navigation idioms from the perspective of language and cultural relations with the relevant published literature,as well as cnki.net and English journals,and rarely studies navigation idi⁃oms systematically from the perspective of semiotics.Therefore,it is necessary to carry out this study and find out the cultural simi⁃larities and differences from another perspective.

An Introduction to Brand Semiotics

This paper attempts to review the semiotic study of brands.Due to the various traditions of semiotics,the approach in question contains several ways of interpretation,including structural semiotics and Peircean semiotics.Former researchers mainly focus on the first method and seldom employ the second one.Despite a review of former studies,this paper also puts forward a new pattern of study and points out the significance of the semiotic approach and queries remained to be settled.

The Semiotics of Photography： Towards Objective Hermeneutics

How can we know what a photograph means？ What messages or codes exist semiotically that help us to interpret it？ The mass consumption of images is reflected in the large number of contests, scholarships, galleries, museographic exhibitions and especially in advertising： What are the semiotic parameters that can be established for a reliable and clear judgment to discriminate one photo from another？ For critics or judges, artists or the general public, this article seeks to answer these questions by proposing a semiotic analysis based on new advances in science, in psychology of perception and neurobiology of vision; said methodology, currently being applied intensively at ESAV and used in the postgraduate studies of the present author, seeks to facilitate the understanding of the meaning--to improve the hermeneutics---ofthe photographic image in a systematic and objective way.

Semiotics of the Political Image： The 2012 Mexican Election

This study will attempt to carry out a semiotic analysis of the images that proliferated during the 2012 electoral process in Mexico, from the pre-carnpaign period to June 19, 2012. The analysis carried out here is based on the categories proposed by Eliseo Ver6n pertaining to the study of political images--from analysis of the semiological image to media discoursivities--which fit within the framework of the digital public sphere and participative visual activism. The official candidate websites are taken as sample, along with two Facebook sites which summarize critical images as well as the independent informational sites created by the #YoSoy132 movement.

A Study on the Usability of Semiotics in Graphic Design

Currently, The current flat design has become a mainstream approach is widely used in web design, computer and mobile phone systems, interface design. In graphic design, graphic symbol design is increasingly being taken seriously and use minimalist design symbols often appear in print design plane, PPT presentations, public areas, identity-oriented system like. This paper discusses the design of graphical symbols flat in graphic design use need to make the audience cognitive ability, graphic symbols standardized principles, design principles angles for effective information design to achieve efficient information communication. Materialized mostly graphic image symbols, and mostly flat graphic indicator; flat screen symbol by the proposed development materialized symbol interface evolved. Materialized the graphical interface and the graphical interface is flat coexist and cannot replace each other. During the design, the designer should be based on the advantages and disadvantages of the two styles complement each other interfaces, common graphical interface design services.

Mathematical Modeling and Computational Semiotics： Methodological Approach to Formalization of Semiotic Concepts

This paper aims to conduct a research on the state of the art of artificial intelligence techniques to investigate the relationships between cognitive actions addressed in steps of mathematical modeling and computational semiotics activities. It also briefly reviews the main techniques of artificial intelligence, with particular emphasis on intelligent systems techniques. Such analysis uses semiotic concepts in order to identify the use of new techniques for modeling intelligent systems through the integrated use of mathematical and computational tools. At last, once understood that semiotics can bring contributions to the study of intelligent systems, a methodology for modeling computational semiotics based on the semiotic concepts formalization extracted from the semiotic theory of Charles Sanders Peiree is proposed.

Semiotics and political discourse in the post-truth era

The concept of post-truth has been on the world’s agenda since 2016.Perhaps this concept,which is frequently encountered in political life,provides the speaker with a freer speaking platform.Politicians,instead of presenting the reality to their constituents as it is,want to reshape this reality according to their own ideology and present it to the recipient.Politicians have certain objectives in creating such a virtual reality.These aims can be listed as keeping the voters,increasing the voting potential,and attracting undecided voters to their favor.The common result of all these aims is to gain political power or to remain in the existing power.Post-truth reality is constructed relatively more easily in social media environments.The construction of reality can be through beliefs or emotions.In such ways,the recipient is tried to be persuaded,and thus behavioral change is achieved.One of the most necessary subjects for this artificial reality atmosphere is the anti-subject.The idea that the anti-subject does not know the truth that we(you and I)know and believe and is trying to destroy it is the main theme of post-truth discourse.Politicians try to persuade the voters to believe in their own truth by expressing this idea to them.There are many examples of this around the world.In this study,firstly,the concept of post-truth is examined and its various definitions are discussed.The distinctions between the concepts of real and truth are analyzed and then it is explained how and for what purposes the concept of post-truth is used in politics.Following the comparison of post-truth and fake news,the concept is discussed within the framework of sender-receiver interaction in terms of communication.The concept is tried to be elucidated with the modalities such as/convincing/,/believing/,/being/,/appearing/.Besides,using the semiotic square,the study also tries to reveal the different purposes and forms of use of the concept of post-truth.As a result,it has been observed that the concept of post-truth is effective in many areas of contemporary societies,and rather than real information,expected and desired information has become more important.

The Critical Dimension and Power of Social Semiotics:An Examination from the Perspective of Historical Materialism

Marx’s profound analysis of such social signs as commodity,money,and capital shows that inversion and negation are universal and rule-governed social signs and that social signs attain historical characteristics in certain social formations.The basic contradiction arising from human practice,i.e.,their contradictory movement of objectification and nonobjectification,is determined by the dialectical nature of practice,that is,by the relationship of negativity as a medium,and is the concrete expression of the dialectics of negativity in signs.The critique of social semiotics from the perspective of historical materialism is based on practice and reality,and points to the future;it is revolutionary and constructive.At present,the scientific construction of social semiotics can not only promote the development of semiotics,but can also be an important step in deepening historical materialism.

Ecosemiotics and biosemiotics:a comparative study

Ecological semiotics belongs to the field of culture,and biological semiotics refers to biology.There are both similarities and differences between ecological semiotics(ecosemiotics)and biological semiotics(biosemiotics)."Co-existence and co-prosperity"are the highest true meaning of human beings and nature.Faced with the increasingly serious ecological crisis,human beings,as the only semiotic animal that can reflect on sign activities,are ultimately responsible for other species and the entire ecological community.

New Interpretation of Western Semiotics from the Perspective of Symbolic Concepts in Zhouyi

Semiotics is one of the core concepts in contemporary philosophy,linguistics and many other ideological fields.Although it is a new discipline founded in the 20th century,researchers from both the East and the West have studied the phenomena of symbols for a long time.Western semiotics came into existence as a new discipline during the 1960s,whose origin could be traced back to ancient Greek philosophy.In ancient China,there was no concept of semiotics,but Chinese ancestors practiced divination by some special symbols,which might be considered the sprouts of semiotics.Those methods in divination were called Lianshanyi in the Xia Dynasty and Guizangyi in the Shang Dynasty.In the Zhou Dynasty,the forms of divinations and their explanations were more plentiful,which were collectively called Zhouyi,posing as"the leading classics and the source of‘Tao’".The study on Zhouyi found that its symbolic concepts possessed explainable relevance to those in Western semiotics represented by Saussure,Peirce and Morris,especially between the three key elements:"hexagram image","hexagram judgment"and"hexagram meaning"in Zhouyi corresponding to the three core formulas:"Sign=Signifier+Signified","Sign=Relation(Medium,Object,Interpret)"and"M=ME+MP+MF"of Western semiotics.The study suggested that exploration into the symbolic concepts of ancient Chinese philosophical classics might provide new perspectives for the interpretation of Western semiotics.

Semiotics Turning Cross-Cultural

Semiotics,mostly as a theory of meaning,has a long history both in China and in the West.Although there had been little interaction between these two independent traditions before the 20th century,we can fi nd some interesting similarities and differences in their semiotic thoughts that continue to influence how we conceptualize things today.Contemporary China,for example,is widely seen as being characterized by a Marxist epistemology which was imported from the West,but a close examination shows that this dominant theory of knowledge is as much a product of its own native tradition of ontological realism propounded by Ouyang Jian 17 centuries ago.With the advent of globalization of semiotics in the 20th century,Chinese and Western scholars are now able to take direct advantage of each other’s theoretical resources which often result in new insights critical to the advancement of human knowledge.Two examples of such East-West interaction are Peirce’s trichotomy of signs being appropriated for the classification of Chinese characters and Qian Zhongshu’s"sides-andhandles theory of metaphor"serving as a critique of the bewildered and bewildering cognitive science championed by George Lakoff and Mark Johnson.It is in this sense that semiotics is becoming increasingly global or cross-cultural on top of its interdisciplinary trademark.

Forensic Semiotics: A Note on Applying Semiotics to the Study of Crime

The scientific study of crime comes under the general categories of forensic science and criminology, which include a large set of related branches, from forensic psychology to computer forensics. The emergence of forensic semiotics as part of this interdisciplinary amalgam is relatively unknown among both criminologists and semioticians. This paper provides an overview of the main objectives of forensic semiotics and its importance to the study of crime. One of the premises of forensic semiotics is that there is a thematic and interpretive continuity between actual crimes and their fictional representations. Actually, contemporary semiotics itself can be seen to start with Peirce's interest in detective fiction, from which he developed several of his key ideas, including the theory of abduction. This paper also discusses some case studies that have been carried out under the rubric of forensic semiotics, which indicate the relevance of semiotic analysis to the study of crime.

Theoretical Sources of Charles Morris' s Semiotics

Charles Morris constructs his semiotics on the basis of scientific empiricism. The latter is the combination of three schools of thought, namely, formalism, empiricism and pragmatism. The former similarly consists of three parts, i.e., syntactics, semantics and pragmatics. The three philosophical schools of thought contribute to the three major components of Morris' s semiotics.

A Critical Consideration Concerning Semiotranslating Peirce(2016) from the Perspective of Translation Semiotics

Since 1994 when Dinda L. Gorlée published her dissertation "Semiotics and the Problem of Translation: With Special Reference to the Semiotics of Charles Sanders Peirce", Douglas Robinson has been critically thinking about the essential problems concerning semiotranslation. In 2016, he published Semiotranslating Peirce to conduct a critical analysis of Gorlée's theories concerning semiotranslation with the Finnish translations of T. S. Eliot's poem and Wittgenstein's philosophy, and responded to 32 problems concerning what semiotranslation is, who or what the worldly agent of semiotranslation is, where semiotranslation occurs, whether semiotranslation is really irreversible, etc. As for their divergences, this review conducts a critical analysis, and further criticizes them on the scope of translation semiotics, the range of sign reference, the types of semiotic translation, and the role of translator in the translational sign transformation.

Embodiment and Disembodiment in General Semiotics

Embodiment studies, strong after decades, remain a fount of vitality for semiotics. We connect sophisticated representations to prior experiences of sensing and manipulating our physical bodies, but we sometimes neglect the complementary moment of letting the body go. General semiotics （and/or general semiology）, the encompassing framework such as Saussure imagined or Peirce proposed, has not yet theorized embodiment and disembodiment as universal and reciprocal. Semiotics needs to rediscover corporeality only because semiosis accomplished so much by disengaging from and erasing the body, often via play, games and abstraction, an advancement quintessentiaUy human though perhaps not uniquely so.

Rank Badges of Official Costumes ofMing and Qing Dynasties from the Perspective of Social Semiotics

The official dress systems of Ming and Qing Dynasties were formulated by the rulers of those feudal societies to maintain their ruling status.As well as being a functional indication of the type and power of officials,the rank badge,Buzi or Bufu(补子,补服),on official clothes indirectly declared the elegant and brave characteristics of civil and military officers,and also reflected the philosophy of the unity and harmony between human and nature.Informed by social semiotics theory,the Buzi patterns embody the culture and arts of ancient Chinese clothing,producing novel meaning within corresponding social contexts,which can be inherited and developed in today's society.Moreover,the wearing of official unified clothes and rank badges by officials and civil servants should be encouraged since those persons often serve as a role model and are subject to public's scrutiny.Thus ancient Chinese culture and arts can flourish,a good social order and law be maintained,and a harmonious and civilized society built.

Saussure’s Prolegomena——Toward a Semiotics of the Mind

The study of language is based either on the word or on the sentence as basic units.Ferdinand de Saussure opted for the word;other linguists later preferred the sentence or chose to ignore the difference between word and sentence.Words,however,have extra-linguistic functions related to the topologies of thought,the spontaneous geometrical imageries of meaningful mental figuration,as we know them from sign posts,from verbal descriptions,and from the semiotics of diagrams.If words,rather than sentences,are in this sense the essential connectors of language and thought,then the general architecture of linguistic structures,including semantics and syntax,should be centered around this lexical“window”into the thinking mind,and the semiotic modes of language and signs may then be described by similar architectures directly connected to the figurative mind itself.This paper offers tentative connected models of the architectures of language,signs,and the figurative mind,and suggests the possibility of interpreting Ferdinand de Saussure’s semiological intuitions in the sense of a semiotics of the mind along these cognitive-semiotic lines.