Research on the Development Strategy of Smart Tourism in Hainan Under the Background of Big Data

Hainan is a major tourist province.It is urgent to promote the transformation and upgrading of Hainan’s tourism industry from a traditional service industry to a modern service industry by means of informatization.Smart tourism is a brand-new tourism form and operation mode of tourism transformation and upgrading.Integrating big data technology will make smart tourism more accurate in three aspects:tourism management,tourism service,and tourism marketing,and further enhance the satisfaction of the tourism experience.This paper studies the development status of smart tourism in Hainan,deeply summarizes its existing problems and causes,and puts forward the development strategy of smart tourism in Hainan to promote the healthy development of the tourism industry in Hainan.

A Blockchain-Based Framework for Smart Tourism

The rapid development and globalization of modern tourism have brought more and more tourists and tourist attractions, bringing opportunities to the tourism industry. However, challenges also come with it, including the cost of travelers’ trust, the satisfaction of personalized tourism needs, and the supervision and management of tourist attractions. In order to solve these problems and improve the tourism experience, this paper designs a blockchain-based smart tourism platform. First, by adopting blockchain technology, a decentralized database is established to reduce the cost of trust for travelers. Secondly, through the blockchain-based smart tourism platform, travelers can customize personalized travel routes and itineraries according to their preferences and needs. The platform uses the data interaction function of blockchain to visually display various resources and services of tourist attractions, and travelers can choose according to their own preferences to enhance the personalized experience of tourism. Third, the smart tourism platform based on the blockchain can provide the reliability and transparency of data information, and through the decentralized nature of blockchain, the relevant data of tourist attractions can be recorded and stored, and cannot be tampered with, ensuring the authenticity and credibility of the data. Regulatory authorities can easily access and review these data, and more effectively control and supervise scenic spots. Finally, this paper combines DPOS (Delegated Proof of Stake) and PBFT (Practical Byzantine Fault Tolerance) consensus algorithms to improve the on-chain consensus efficiency of blockchain-based smart tourism platforms. The consensus algorithm is the core mechanism to ensure the normal operation and consistency of the blockchain system, and improve the throughput and performance of the system by introducing DPOS and PBFT algorithms.

The Mode of Resort Tourist Management Under the background of Smart Tourism --A Case Study of Lijiang Ancient Town

Wisdom tourism is the inevitable frond of the development of tourism, Tourist attractions is the core of the tourism. The use of wisdom tourism in the tourism has become more and more important. How to help tourist attractions to enhance the core competitiveness becomes extremely important. Based on reading literatures and field research, We build CRM tourist management by taking the ancient city of Lijiang in Yunnan Province as an example, highlight the management of the tourist. This paper presents a framework for tourist management system and some advices to other resorts.

Research on the Countermeasures of Smart Tourism Construction in Sanya Under the Background of Free Trade Port Construction

By analyzing the current situation of smart tourism construction in combination with the actual tourism situation in Sanya,this study aims to find out the problems existing in the current smart tourism construction and understand the various factors affecting the smart tourism construction in Sanya.Then,relevant theories and practical applications were used to study the ways to carry out smart tourism construction with the help of policy,location,and other advantages to meet the needs of the development of the times.Based on the study,practical countermeasures and suggestions were given to provide reference for the construction of smart tourism,ensure the continuous improvement of smart tourism construction,and help the upgrading and transformation of tourism in Sanya.Based on the analysis of the construction and data of smart tourism and tourism informatization in Sanya,this article has formed a useful method to help Sanya build an international tourist island and a modern smart tourism city using the Hainan Free Trade Port construction policy.

沉浸式文旅空间:概念、模式与趋势

沉浸式文旅空间是一种将文化元素与旅游体验相结合,通过设计物理场景,或运用虚拟现实等技术创造出的文化旅游新业态,旨在为用户提供沉浸式体验。然而,对沉浸式文旅空间的概念、模式以及沉浸要素鲜有研究,对推进沉浸式文旅体验和布局沉浸式空间带来挑战。文章梳理沉浸式体验的关键概念并辨析其关系,提出将沉浸式文旅空间划分为虚拟沉浸式、物理沉浸式和数实融合沉浸式三种模式并分析其样态类型;在此基础上,结合西安大唐不夜城文化街区和扬州中国大运河博物馆的实践,论证沉浸式文旅空间的关键要素;然后从政策引导、技术动向和实践创新分析沉浸式文旅空间的发展趋势。

非遗旅游档案的数字化管理与智慧旅游应用

随着文旅融合的持续深化,非物质文化遗产旅游(以下简称“非遗旅游”)日益成为传承中华优秀传统文化、满足大众多样化旅游需求的重要途径。非遗旅游档案的数字化管理,是传承利用非物质文化遗产资源、服务文旅融合发展的必然选择,而智慧旅游应用则是拓展非遗旅游新业态、提升非遗旅游公共服务水平的重要举措。

破解智慧旅游公共服务平台运营之困——基于演化博弈的视角

近年来,各地建立的智慧旅游公共服务平台如雨后春笋般出现,却又不同程度地面临建设后运营效率低下、运营难以为继的困局。文章从平台利益相关者出发,基于演化博弈的视角,构建并解析了智慧旅游公共服务平台系统中政府平台-互联网平台、政府平台-旅游企业、政府平台-游客3组演化博弈动态模型,随后通过系统仿真讨论了收益让渡系数、政企合作降低成本、政府扶持力度、政府可得政绩声誉和平台使用价值5个关键收益参数对各方演化博弈行为的影响。研究对智慧旅游公共服务平台内利益相关者间的复杂关系辨析、平台经营策略制定和运营能力提升,以及促进线上旅游信息服务领域中政府与市场的良性互动均有重要的理论和现实意义。

Smart City Development in China: One City One Policy

China is in a process of urbanization and is aiming at a type of people-centered urbanization. The main purpose of developing a ＂smart city＂ is to help this type urbanization and to serve the people of the city. From 2012 to 2015, China has chosen more than 300 cities or towns to be national pilot ＂smart cities.＂ These pilot smart cities are located in more than 30 provinces around China, which differ greatly in thousands ways. So we advocated ＂One City One Policy＂. In 2012, MOHURD announced 90 cities as first batch of pilot smart cities. After three years, some pilot cities achieved great progress. This paper introduces five example cities （including town, district） as five different models of China＇ s smart city development. They are- Guilin city; Yunlong demonstration zone; Panyu District; Yangling Agricultural Hi-tech Industries Demonstration Zone; Lecong town. This paper also introduces our standardization work on smart city field at present.

Tourism Entropy as a Critical Factor for Destination Sustainability:Assessment of Carrying Capacity Through IoTs and Determination of Tourism Satisfaction

This paper introduces a novel methodology to address the issue of destination carrying capacity assessment and monitoring,while,to develop a new tool to enable effective and optimized policy making in tourism sector.Tourism fits together a chain value,where stakeholders are working as cogwheels targeting the sustainability.An inherent requirement towards the objectives of sustainability is the capacity of policy makers to sustain the available social,economic,and environmental resources.Given the facts that(i)carrying capacity is a complex,dynamic,multidimensional concept,apparently vague,as such it is quite difficult to assess and monitor and(ii)each destination has unique characteristics,varying the extent and intensity of tourism development,the research proposal refines and implements measures and establishes a state-of-the-art data collection network in order to monitor tourism development in terms of sustainability and to establish an integrated carrying capacity estimation framework.Since validity and reliability of input data is a critical issue,different kind of sensors for environmental data(IoTs)are used,as well as web mining methods and field surveys,statistical information and secondary research results.Also,specialized analysis methods are applied and integration of all sources is achieved,defining the characteristics of the tourism destination ecosystem from the perspective of entropy change,in order to provide planning,policy making,and decision support,as well as a set of intelligent tools.

新技术驱动下智慧图书馆文旅融合(SmartICT-Lib)创新服务模式发展研究

作为文化和知识存储、传播的主要阵地,图书馆需借助新技术新产业创新服务发展方向。以新技术为基础,将文旅融合背景下催生的智慧文旅和智慧化图书馆相结合,提出智慧文旅和图书馆互融(SmartICT-Lib)的创新服务模式,从智慧化、安全性等角度提出图书馆服务发展新方向。

地方智慧旅游公共服务平台持续使用意愿研究

地方智慧旅游公共服务平台的建设和运营已经成为各地全域旅游建设与发展的重要组成部分,但是平台的持续使用一直是学术和行业界讨论的重点。文章以“游云南”平台为案例,基于刺激-机体-反应理论框架,运用混合研究方法对地方智慧旅游公共服务平台的持续使用意愿进行研究,并提出“因素-感知-使用”地方智慧旅游公共服务平台持续使用意愿综合分析模型,得到如下研究结果。1)在地感知、地方依恋均能够显著提高游客对地方智慧旅游公共服务平台的感知信任和情感依恋,进而提高满意度。其中,平台情感依恋在提高平台持续使用意愿方面具有显著正向作用。具体而言,在地感知会通过信息拓展、形象匹配之机制,地方依恋会通过情感外溢、期待满足之机制促进平台情感依恋和信任的产生,并最终提高持续使用意愿。2)功能集群、享乐体验均能够显著提高游客对地方智慧旅游公共服务平台的感知有用性、感知易用性和感知信任,进而提高游客使用满意度,最终提高持续使用意愿。功能集群通过“信息全面、减少成本”之机制,享乐体验通过“逃离惯常、精美设计”之机制影响游客对平台的积极感知。

乡村振兴背景下智慧乡村旅游人才培养路径研究

乡村振兴背景下,培养智慧乡村旅游人才具有现实而长远的意义。智慧乡村旅游人才是典型的复合型人才,应具备情感素养、管理素养、技术素养、创新素养等多维度素养。为此,要抢抓乡村振兴战略机遇,加大智慧乡村旅游人才的培养,为乡村旅游高质量发展转换动能。

浅析智慧旅游背景下的乡村康养旅游开发对策

随着互联网技术的不断进步,智慧旅游发展很快,智慧康养旅游理念逐渐兴起。在乡村康养旅游开发过程中,为满足人们个性化及多样化的旅游需求,可依托当地现有的康养资源,以智慧康养旅游为切入点,聚焦于特色康养资源开发,从智慧农业、信息服务及智慧医疗等方面入手,采取具有一定可行性的对策,从而树立智慧康养旅游理念,开发智慧康养旅游项目,突出智慧康养旅游品牌,完善智慧康养服务体系,建设智慧乡村。

四川省区域康养旅游发展的动因、现状与对策

康养旅游的异军突起和强劲发展,是康养业与旅游业深度融合发展的必然结果,凸显了社会大众对健康生活的追求。我国地大物博、人口众多,有发展康养旅游的优越资源条件和强大的现实需求。目前来看,我国康养旅游还是一片蓝海,有着巨大的发展潜力和发展前景。以四川省康养旅游发展为主线,探讨区域康养旅游发展的动因、现状,因地制宜提出了几大策略:顶层设计持续发力,提高康养旅游产业发展的政策供给效率;深挖区域特色资源,不断创新开发特色康养旅游的品牌产品;强化医疗技术创新,提高康养旅游医疗服务供给水平;加快信息化技术运用,探索构建智慧康养旅游产业的新模式。以期为区域经济发展和康养旅游的发展注入新活力。

智慧旅游信息服务老年用户体验探索性研究

20世纪90年代以来,老年群体的规模持续扩大,人口结构老龄化已经成为中国长期的基本国情之一。随着出游经验的不断丰富,老年用户对智慧旅游信息服务提出了更高品质化和个性化的服务需求。为化解年轻社会数字供给和老龄社会发展需求之间的矛盾,聚焦“第三年龄”银发经济群体,通过定性定量相结合的方式,展示老年用户在不同出游阶段对于旅游信息服务的差异化需求。基于用户体验地图的构建,结合DEMATEL分析法提炼智慧旅游信息服务老年用户体验关键要素。研究发现:智慧旅游信息服务老年用户的情感体验主要涉及七大积极情感体验维度和六大消极情感体验维度;体验主要由可感知性、可靠性、可操作性、可理解性、可兼容性、安全性和便捷性7个关键要素构成,其中可操作性和便捷性是核心要素。

智慧旅游背景下民族文化融入乡村旅游发展路径研究--以安宁河谷为例

乡村旅游是实现乡村振兴的主要动力和保障。在智慧旅游背景下,我国乡村文旅发展面临文化和旅游发展不平衡不充分、乡村地区旅游新业态发展不足、文化同质化问题。本文以安宁河谷为例,总结该地民族文化融入乡村旅游的经验,进而提出我国乡村地区需构建全域智慧文旅发展格局、创新文旅产品、销售方式、提升游客“智能”体验、对抗文化同质化的启示,从而为乡村旅游和区域可持续发展做出贡献。

虚拟主播在旅游课程中的应用

虚拟主播是在“元宇宙”中,实现真实人类与数字人类完美结合的一种手段。文章探讨把虚拟主播应用于旅游课程的可行性及使用方式,为开发“元宇宙”时代的旅游课程打基础。通过问卷和访谈,了解到虚拟主播进入旅游课程得到旅游类专业学生的普遍认可,且确定了目前最符合学生审美需求的Avatar形象。把此类Avatar作为教学手段导入旅游课程,教师和学生可根据景区、团型及场景的需要,不断更换自己的造型,更好地作为一个团队成员参与到线上与线下的课程。学生还可掌握用虚拟主播主持企业智慧云平台的方法,促进校企合作项目以及给个人的创新创业打造新的亮点。

基于大数据技术的甘肃智慧旅游系统

随着旅行方式的不断演变,传统旅游管理服务模式的滞后已不再满足现代游客对个性化、品质化出行的需求。为解决该问题,搭建了甘肃省智慧旅游系统。首先对相关研究进行综述,然后详细描述了系统的构成和实现过程,包括甘肃智慧旅游大数据中心的构建和“一部手机游甘肃”综合服务平台的设计。系统通过分层架构和逻辑框架,实现了旅游数据与游客行为的关联映射,并对多元数据进行融合计算。最后,以高速公路自驾车流量预测模型、旅游目的地形象代表的图片选择模型和旅游评论情感影响因素分析模型为例,阐述了综合服务平台面向政府、业态、游客提供的智能化服务。应用成效表明,该系统的实施有效地提高了甘肃地区旅游服务的质量和游客满意度,进一步推动了甘肃智慧旅游的快速发展。

智慧旅游与美丽乡村建设的协同路径探索

智慧旅游与美丽乡村建设相互促进,共同推动了乡村经济的发展。智慧旅游吸引了更多的游客和投资,为乡村带来了经济收入以及更多的就业机会,而美丽乡村建设提升了乡村的整体形象和环境,增强了吸引力,从而为乡村经济发展提供了更为持久的动力。研究立足于智慧旅游与美丽乡村建设之间的内在逻辑关联,从宏观规划、文化传承、区域协调、社会参与四个层面,详细阐述乡村智慧旅游与美丽乡村建设协同发展措施,以期为促进乡村经济发展、保护传承乡村文化提供帮助。

智慧旅游视域下陕西省体育旅游产业发展研究

陕西省以丰富的自然、人文、赛事以及红色资源著称,同时地处西北的门户,能够为陕西省体育旅游业发展提供地理位置便利和资源优势,有助于形成浓厚的体育旅游氛围,为陕西省体育旅游业智慧化发展带来了巨大的契机。本文以智慧旅游为视域,运用文献资料法、逻辑分析法、pest分析法,对陕西省体育旅游业发展现状从政策、经济、社会、技术四个方面进行分析,剖析陕西省体育旅游业智慧化发展存在的瓶颈,结合瓶颈进一步提出智慧旅游视域下陕西省体育旅游业发展的可行性路径,希望能够丰富陕西省体育旅游业智慧化发展的理论基础,并为此提供实践指导。