The Orientation and Development of Zhenjiang Pearl S.Buck Tourism Products Exploitation

This study aimed to make an orientation for the development of Zhenjiang Pearl S.Buck tourism products.According to the spatial structure styles of tourism products,this paper discussed the exploitation of Zhenjiang Pearl S.Buck tourism products from the perspective of spot products,linear products and network products.It expanded the Pearl S.Buck research to tourism science field and put forward some ideas of promoting the comprehensive benefits of Pearl S.Buck tourism resource as well as the exploitation of similar tourism products.

Optimization and Upgrading of Marine Tourism Products in Yantai Based on Resource Value Evaluation

The 21st century is the era of marine economy.The Chinese government attaches great importance to the development and utilization of marine resources.With the support of national marine policies,the development of marine tourism industry in Yantai has changed with each passing day,and the content of tourism products developed by Yantai is also constantly innovating.In this study,by using literature research,data analysis and other methods,the development of marine tourism resources in Yantai was analyzed.The results show that the marine tourism products in Yantai are not well-known,less competitive,and are difficult to form a scale advantage.Therefore,some measures to promote the development of tourism industry in Yantai were proposed,such as optimizing and upgrading marine tourism products in Yantai,strengthening regional cooperation to increase product awareness,improving the structure scale of products in scenic spots to enhance competitiveness,attaching importance to the application of science and technology and strengthening product innovation.

Research on the Optimization and Upgrading of Marine Tourism Products in Shanghai

The ocean has become a new theme of the world economic competition.The development of marine industry is an inevitable measure to stabilize the sustainable and healthy development of China’s national economy.As a leading industry of marine economy,marine tourism has great potential for development.Marine tourism products are the foundation and power source of marine tourism development.The optimization of tourism products plays the most direct and key role in the upgrading of tourism industry.Shanghai,located in the center of Yangtze River Delta,is one of the most developed regions in China.However,with the increasing competition in the tourism market,the development of marine tourism is inevitable.This paper analyzes the general situation of marine tourism resources and the development status of tourism products in Shanghai,and probes into the specific countermeasures for the upgrading of its products,so as to promote the high-efficiency development of marine economy in Shanghai.

Construction of Agricultural Tourism Product Model Based on Experience Economy

Experience economy is a new economic development tendency after agricultural economy, industrial economy and service economy. Tourism consumption shows new characteristics in experience economy. Agricultural tourism product coincides with these characteristics, it is necessary to establish a model of agricultural tourism products based on experience economy. It is a model of wide range, strong personality and participation.

Thoughts on the Development of Characteristic Cultural Tourism Products of the Republic of Vanuatu

Vanuatu is an underdeveloped country,but it is rich in tourism resources and has become an increasingly popular tourist destination.Tourism is one of the pillar industries of national economy.At present,the core component of Vanuatu’s tourism consumption structure is the basic elements based on accommodation,transportation and catering.However,the proportion of shopping,sightseeing and entertainment,which are factors of tourism value-added consumption,is very low.Therefore,it is urgent to improve efficiency and quality of tourism.This study suggested that Vanuatu develop characteristic cultural tourism products in multiple dimensions,build its characteristic cultural tourism pedestrian streets,make cultural tourism products with food tourism as the theme,create a brand series of Vanuatu characteristic tourist souvenirs,design the characteristic homestay experience with "slow tourism" as the core and optimize the structure of tourism consumption in Vanuatu to improve its cultural influence and the level of modern service industry and realize the optimization and upgrading of the industrial structure.

Stud on development of island tourism products--take Weizhou Island, Guangxi, China as an example

Weizhou Island is located on central sea area Beibu Guilf, Beihai, Guangxi province of China, it is called" Penglai fair Isle"( a fable abode of immortals), it is China's oungest volcanic island and also the largest island of Guangxi. Even though Weizhou Island has abundant resources, the development of its tourism products is still on the primar stage. Thus, this article aims to discuss exploitation and development issues of the development of tourism development of Weizhou Island.

Tourism-Oriented Cultural Product Design: A Case Study of Yami Culture in Lanyu

Due to the prevalence of modern commerce and mainstream culture, many indigenous cultures around the world are rapidly diminishing. These cultures, with their unique primitiveness distinct from modern culture, often attract tourists. This study integrates the indigenous Yami culture of Lanyu Island, Taiwan Region, into innovative designs from the perspective of tourists’ understanding of the local culture. In this way, tourists can experience the harmonious coexistence of the Yami tribe and nature, while these culturally rich products foster deeper experiential and emotional resonance. This study employs the Mandala thinking method for concept expansion and the Osborn checklist method for the analysis and transformation of design elements. Subsequently, designers were invited to conduct on-site travel experiences, leading to the creation of a series of Yami cultural products. Through the evaluation and validation of cultural product assessment indicators, functional commercialized products were ultimately produced. This study aims to establish a design process for cultural products through this design case. It seeks to help users recall their Lanyu Island travel experiences and appreciate the often-overlooked cultural beauty, thereby raising awareness of cultural preservation.

Research on Products Design of Low-carbon Tourism Development in Nature Reserve——A Case Study of Guangxi Longhu Mountain Scenic Area in China

After analyzing three misunderstandings about eco-tourism development,the paper pointed out that low-carbon tourism based on control of carbon emission had larger implementation space,which could be applied in all types of tourist destinations,with strong operability and the effectiveness evaluation of which was easier to be quantized.On this basis,low-carbon development thought of nature reserve was proposed by taking Guangxi Longhu Mountain Nature Reserve as the example.Through introduction of general situation of low-carbon tourist resources in Longhu Mountain,it analyzed necessity to design low-carbon tourist products in Longhu Mountain Nature Reserve,designed low-carbon tourist activities according to resources characteristics,and proposed five distinctive low-carbon tour routes in light with different tourists markets.Finally,some relevant suggestions on development had been put forward.

A Study of Sports Hospitality at the Rugby World Cup 2019 for a Tourism Experience Product: A Consideration from the Viewpoint of Eliminating Overtourism in Spectator Sports

In this research project,we focus on sports hospitality at the Rugby World Cup 2019 as a practical example of the qualitative pursuit of sports tourism in the Japanese tourism industry.STH Japan K.K.,Japan’s first company specializing in sports hospitality,hosted the first mega sports event held in Japan.A similar spectator service will next be implemented at the Tokyo Olympics and Paralympics.Sports hospitality is a new way to enjoy watching sports by adding a meal and entertainment before and after the match to the event ticket.Positioning and using sports hospitality as a tourism experience product,we can use qualitatively designed creative and effective methods that professional human resources could provide to tourists.This research project provides an overview of tourism experience products,looks at their economic effects at the Rugby World Cup 2019,and the sales results of the sports hospitality at the event.I conducted an observation survey at the Rugby World Cup 2019 Scotland vs.Samoa match held at Misaki Park Stadium(Kobe,Hyogo)on September 30,2019 focusing only on tourism products in that framework.I also conducted a qualitative survey on March 18,2020 in a semi-structured interview format with STH Japan K.K.senior advisors.The research results revealed the possibility of eliminating overtourism in spectator sports and the lack of sports hospitality spaces in Japan.Usually,when watching a sports match where many spectators gather,the uniform start and end times cause crowding and overtourism.The conventional challenge has been to create tourism products that reduce congestion and provide an enjoyable tourism experience.Sports hospitality is effective for relieving the stress caused by overtourism in spectator sports.In order to solve the shortage of sports hospitality spaces,one issue to consider is the deregulation by the government.

Composition of the Value of Tourism Creative Products under the Influence of Regional Culture

With the analysis of the influence of regional culture on the value of tourism creative products,the characteristics of the value of tourism creative products were studied,and the impact of regional culture on the composition and realization of the value was summarized. Thus, the general law of the influence of external factors on the product value could be drawn. Characteristics of the value of tourism creative products is contrasted to analyze the requirement motivation of consumers and to seek the ways of realization for products value with the influence of regional culture.The mathematical evaluation model was employed for evidence.Based on the model,the influencing factors of the value of different types of creative products were explored, which would provide theories and enlightenment for the co-creation and appreciation of creative products in the future.

The Dual Model for Tourism Resource Productivity Improvement

For natural resource science, resource productivity studying is an important subject. But researches on tourism resource productivity are limited. The most significant influencing factor on tourism resource productivity is the potential market scale of tourist locations, and second most important influencing factor is the resource endowment. Regional urban population is significantly correlated with region tourist numbers, being the decisive factor of region potential tour market scale. In tourism development, the dual model should be adopted: on one hand to enhance tour spot attractiveness, on the other hand to cultivate the potential market by improving urbanization level and other means. In the situation of tourism development fever spreading, the dual model for improving tourism productivity helps to avoid the "Great Leap Forward" which means that too rapid tourism construction divorces from actual market demand.

A Study on "Internet +" Eco-production and Eco-tourism Mode for Agricultural Enterprises

"Internet +" eco-production and eco-tourism carried out by agricultural enterprises is one of ways to increase income.Urban economic development index evaluation value(u_1),agricultural enterprises' eco-production and eco-tourism index evaluation value(u_2) and Internet popularity index evaluation value(u_3) constitute the ternary coupling system.The ternary coupling coordination degree(D_3) combined with u_2 can be used to judge whether the agricultural enterprises practise eco-production and eco-tourism mode.When u_2≥ 0.5000,D3≥0.6000,the autonomous mode for agricultural enterprises can be used; when 0.4000≤u_2< 0.5000,0.5000≤D_3< 0.6000,the mode of cooperation with travel agency can be used; when 0.3000 ≤u_2< 0.4000,0.4000 ≤D < 0.5000,the tourism business transfer mode can be used; when u_2< 0.3000,D < 0.4000,the tourism business should not be carried out.All the above four modes require "Internet +".

文旅新质生产力视域下高校数字文旅人才创新培养的逻辑与路径研究

发展文旅新质生产力作为推动文旅产业高质量发展的内在要求与重要着力点,在加快建设旅游强国,推动旅游业高质量发展的进程中发挥着核心作用,也对旅游高等教育提出了新的要求。在文旅新质生产力的要求下,高校在数字文旅人才培养中面临着育人理念之困、育人模式之困与育人实践之困。因此,文章在深入理解新质生产力、文旅新质生产力的内涵与特征后,提出了文旅新质生产力视域下高校数字文旅人才培养的基本逻辑与要求,梳理了文旅新质生产力视域下数字文旅人才培养的科学内涵与创新思路,提出搭建立体式育人体系、构建多元化培养模式、形成全方位合作机制的有效路径,赋能高校数字文旅人才创新培养。

Research in the Prospect of Wetland Ecotourism Development

The characteristics and development model of wetland ecotourism resources were introduced,the prospect of developing wetland ecotourism and proper suggestions were put forward.

Study on the Development of Earthquake Tourism Resources in Sichuan Province

The concept of earthquake tourism resources was defined.With the view of disaster economics,the theory of to tourism plan and the systematic methods,the earthquake tourism resources produced by '5.12' Wenchuan earthquake were analyzed.The developmental principles and general ideas of the earthquake tourism resources were put forward.The framing proposals were provided on complementation,coordination and integration about the development of the earthquake tourism products in the whole fault zone of Longmen Mountain.

Research on Recreational Intention and Experience in Tourism-Take Nantou Ancient City as an Example

In recent years,under the guidance of the national“all-for-one tourism”and“integration of culture and tourism”development policies,humanistic leisure tourism has become the current hot spot in the development of Chinese tourism industry.In 2013,China promulgated the National Tourism and Leisure Outline(2013-2020),which boosted the development of tourism and leisure consumption of urban and rural residents.In 2016,the State Council issued the“Several Opinions on Further Promoting the Construction of New Urbanization”,which clearly stated that it is necessary to“accelerate the cultivation of characteristic small towns”.The construction of small towns(blocks)led by the integration of culture and tourism has gradually become a new driving force for local economic development.In 2020,the global outbreak of the COVID-19 and normalized prevention and control measures have made the choice of tourism and leisure destinations more localized and short-distance.Characteristic leisure blocks and small towns have increasingly become important destinations for people to travel and leisure activities.Therefore,this article takes Shenzhen Nantou Ancient City as the research area,and uses literature review,questionnaire survey,and statistical survey methods(SPSS.25 and PLS.3.0)to obtain relevant literature and data and describe them.Statistical analysis and confirmatory factor analysis are designed to examine the relationship between the cultural authenticity of leisure blocks,product combination,accessibility,the sense of place identification,recreational intentions,and experience quality,diagnose and discover tourism from them,discover the problems existing on the supply side of tourism object,and provide guidance and suggestions for the construction and development of cultural tourism and leisure characteristic blocks.Finally,this paper tests 10 hypotheses and draws research conclusions:(1)Cultural authenticity has positive impact on recreational intention,place identification,and experience quality in humanistic leisure tourism.(2)Tourism product combination has positive impact on recreational intention and experience quality.(3)Accessibility can affect recreational intention and experience quality in a positive way.(4)Place identification can affect recreational intention in a positive way.(5)Experience quality has positive impact on recreational intention and place identification.

Research on Industrial Tourism-led Dabancheng Wind Farm Area Development in Xinjiang Region

Industrial tourism has become a new hot spot for tourism development at home and abroad, but there is still no clean energy industry tourism in Xinjiang. Combined with dabancheng scenic spots planning cases, this paper analyze the conditions for the comprehensive development, the overall concept and industrial tourism products design and other aspects, which draw conclusions that integrated area planning should highlight the characteristics, focus on the aspects of comprehensive development, market positioning and other in-depth study.

Construction of Eco-agricultural Tourist Product Mode from the Perspective of Circular Economy

Concepts and connotations of circular economy and eco-agricultural tourism were introduced,and feasibility of applying circular economy in eco-agricultural tourism was further studied.It was stressed that development of eco-agricultural tourism complies with the theme of resource recycling,moreover,both eco-agricultural tourist products and circular economy value environment protection,and target at the win-win of ecological and economic benefits.From the perspective of circular economy,the construction of eco-agricultural tourist product mode was studied,construction of eco-agricultural tourist areas,catering and accommodation areas and traffic construction of eco-agricultural scenic areas were discussed.The study stressed that connotations of circular economy can be used to restrain eco-agricultural tourism,and realize recycling and sustainable development of resources.

Economic Opportunities of Qingdao Winery as a New Ecotourism Destination

The consumer psychology of consumers is constantly changing.Under the abundant material life,the emotional and personalized needs of consumers for products are highly valued.Winery tourism is a new ecotourism project.Its high-end and fashionable characteristics do not only meet consumers’demand for personalized tourism,but also their pursuit for high-quality and fashionable leisure ways;thus,it has broad development prospects.At present,Qingdao winery tourism has begun to take shape,but in it faces problems in its development,especially in terms of resource integration and brand development.Therefore,taking the development of Qingdao winery tourism as an example,this paper puts forward several development countermeasures and policy objectives as well as provides a scientific analysis basis for the development of Qingdao winery tourism.

Health and Wellness Tourism in China: Concept and Development

Based on literature analysis and market investigation, the definition of health and wellness tourism was clarified and China’s health and wellness tourism policy was explored. That the current health and wellness tourism market is mainly composed of the elderly, sub-healthy people, sick people and people pursuing quality of life was analyzed. From the resource point of view, health and wellness tourism products can be divided into forest health and wellness, climate health and wellness, ocean health and wellness, hot spring health and wellness and traditional Chinese medicine health and wellness. It is judged that health tourism in China is in the fledging period and will gradually become the trend of the development of China’s tourism industry in the future.