Intercultural Communication and Chinese Tourism Texts Translation

Intercultural communication language plays a crucial role in our global tourism.When we are doing translation we are doing intercultural communication in a sense,so it is necessary for translators to have intercultural communication awareness and be sensitive to the cultural elements in translation.Taking the perspective of intercultural communication,this paper analyses the cultural elements in Chinese tourism material translation in terms of culturally-loaded words and terms,and presents certain translation techniques a translator can use to deal with culturally-loaded words in their translation.

Skopos theory and translating strategies of cultural elements in tourism texts

Tourism texts （shortened as TT） have become a principal means of promoting tourism in China. Cultural elements are abundant in those texts. Therefore, the proper understanding and rendering of such messages is the key to the quality of TT translation. Based on Skopos theory the paper focuses on the translating strategies of TT cultural elements.

On Creative Strategies for Translating Guangxi Tourism Texts into English under the Perspective of ASEAN

Guangxi tourism texts are a kind of tool to show China's image.However,there are still lots of problems despite certain achievements in recent years in Chinese-to-English(C-E) translation of tourism texts.So,how to improve the quality of tourism materials is of great significance practically.The aim is to adopt the"Creation"Thought of Guo Moruo that emphasizes creation,charming translation,having empathy with the source language and experience,aiming at discovering proper and feasible translation standards and strategies and making it better serve for the tourism development between Guangxi and ASEAN countries.

A Functionalist Approach to the Translation of Allusions in Chinese Tourism Texts

Allusions are very common in Chinese tourism texts. When translating them, translators should make the translated version both understandable and acceptable. With Nord's documentary translation and instrumental translation, this paper explores how to apply these two translation processes to the translation of allusions in Chinese tourism texts.

English Translation Study of Chinese Tourism Texts Based on the Skopos Theory--A Case Study of Hubei Scenic-spot Translation

Nowadays, China has witnessed vigorous development in tourism industry, and it has made a great contribution to Chinese economic growth. In order to draw more foreign tourists and demonstrate the unique charm and cultural deposits of Chinese landscapes, the translators should capitalize on appropriate translation methods so as to guarantee the translation quality.The thesis analyzes the guiding role of Skopos Theory in tourism texts with a lot of examples, taking the Hubei scenic-spot translation as a carrier, which has important guiding significanse to translators.

Tourism Texts Translation of Chichen Itza from the Perspective of Tourism Text Function

With the gradual expansion of China's influence,the translation of tourism texts has become one of the important media for cultural exchanges between China and foreign countries.This paper adopts the translation strategies of the foreignization and domestication,studies from the perspective of the function of the tourism text,and analyzes the proper nouns,Chinese four-character words,and sentence expressions in translation practice at the vocabulary and syntactic levels.Following the vocative function and information function contained in the tourism text,this paper elaborates on the purpose of attracting tourists and promoting the communication between Chinese and Western cultures.

A Study on Conventions of English Tourism Text

The major principle of Chinese-English translation is tourist-oriented,which means that the English version must be written in a language immediately comprehensible to the reader.Translations which conform to the tourists’habits of language use and aesthetic preference follow genre conventions of the English tourism text.This paper tries to discuss conventions of the English tourism text,so as to set a framework of reference for translators in considering the acceptability of translation.

On the Translation of Tourism Texts from the Perspective of Relevance Theory——Taking Luoyang Tourism Texts as an Example

With the relevance theory as a guideline and Luoyang's tourism texts as an example, this paper uses the method of exemplification and comparison, aims to explore English translation problems of Luoyang's tourism texts, and puts forward practical translation strategies respectively, thus helping to solve the problems in the English translation of tourism texts and promoting Chinese influence in the international context.

C-E Translation Strategy in Tourism Translation Based on Text Typology

Tourism text constitutes a unique text type for practical purpose,differing from other text types in common use.It seems to be more important to understand,appreciate and translate tourism properly.The purpose of this paper is to discuss the text functions of tourism text based on the text typology put forward by Newmark.Besides,it also proposes the domestication strategy to deal with the translation of tourism text.

基于网络文本的民族特色村寨旅游形象感知研究——以羊茸哈德村为例

以川西北藏区的民族特色村寨羊茸哈德村为案例地,通过使用Python网络爬虫技术获取整理旅游网站的相关网络文本,运用ROST-CM6软件进行词频统计分析、语义网络分析和情感分析,研究游客对民族特色村寨的旅游形象感知。研究发现:游客对羊茸哈德村的整体形象感知是积极的,表现为村寨的景观风貌感知、活动体验感知、特色文化感知和服务质量及基础设施感知4个方面,正面感知主要来源于羊茸哈德村的自然生态景观和民族文化风情。游客对羊茸哈德村的情感态度整体上趋于良好,积极感知远大于消极感知;部分游客在旅游体验与氛围、旅游设施及服务、旅游路途及交通等方面持消极态度。根据网络文本分析结果,结合村寨的发展现状和现实意义,提出建议:村寨旅游应明确村寨品牌定位,发展特色旅游产品;完善配套基础设施,提升服务管理水平;注重宣传导识媒介,加强文化氛围营造。

婺源乡村旅游体验研究——基于百度指数和网络文本分析

乡村旅游是产业发展、城乡互动的载体,是乡村结构转型和理论研究的关键。以婺源为研究案例地,运用百度指数关键词检索分析游客行为特征,采用ROST Content Mining 6软件中的词频分析、语义网络分析等技术对游客体验感知进行深入探索。结果表明,婺源的主要客源地为本地地区、周边地区、经济发达地区,中青年群体、女性对婺源景区的关注度较高,出游时间集中在春季、秋季及节假日。游客对景区认可度较高,旅游体验总体较好,但从主要景点、景观风貌、服务设施、游客情感感知、休闲活动等方面细化分析仍有一些问题亟待解决。网络文本的语义网络呈现“核心—次核心—外围”结构,“婺源”“油菜花”处于语义网络中的核心圈层。根据分析结果,为景区进一步提升优化提出可行建议。

旅游投射与感知形象偏差分析及优化路径——以贵州省为案例地

本文基于大众传播理论以携程网、马蜂窝游记以及贵州省官方旅游文件,利用网络文本分析方法对贵州省官方投射形象和游客感知形象进行比较分析,构建了贵州旅游形象的“投射-感知”对比研究模型。研究发现:(1)投射和感知的高频词主要集中在旅游资源、旅游设施、旅游体验、旅游管理和旅游目的地五个维度,游客感知的认知形象和官方投射的认知形象不完全一致。(2)从“投射-感知”语义网络分析看,游客感知的整体意象和官方投射的整体意象存在深层次交融。(3)游客感知的情感形象和官方投射的情感形象都是以积极情感为主,但感知的情感形象中有较大比重的中性情感因子。根据上述结论,本文提出相应建议,以供参考。

符号叙事视角下中医药康养旅游促进老年心理健康的思考

近年来,老年人的心理健康问题作为预防保健服务体系的焦点越来越受到重视。在符号叙事视角下,中医药康养旅游与叙事治疗方法在理念上具有共性,可以进一步挖掘中医药康养旅游的发展潜力。针对老年旅游者认知与情感体验特点,中医药康养旅游运用象思维的隐喻机制,发挥景观符号文本利用空间传达意象的优势,推动老年旅游者在具有“未来-现在-过去”三重维度的自我与“自然”的动态关系中改变认知图式。符号叙事理论具有分析相关问题的价值与潜力,中医药康养旅游的符号叙事机制为作为拟主体的“自然”成为叙事治疗者,从而促进老年心理健康的旅游方法提供了理论可能性。

基于网络文本的河北省滨海旅游地吸引力比较分析

在竞争的环境下旅游吸引力对目的地发展具有重要意义。文章从马蜂窝、同程旅游、携程网采集网络游记文本数据,采用文本挖掘和综合指数模型对河北省滨海旅游目的地形象感知和旅游吸引力进行分析。结果显示,(1)在目的地感知方面,秦皇岛以自然资源和滨海度假活动为核心形象,唐山以自然资源和历史文化为核心形象,沧州以武术和杂技文化为核心形象;游客对三市的情感态度均以正面情绪为主。(2)旅游吸引物以资源型为主,自然和人文旅游资源吸引力较强,而设施与服务、旅游活动体验性吸引力较弱。(3)旅游吸引力空间差异显著,秦皇岛目的地吸引力最高,唐山次之,沧州最低。

跨文化视阈下陕西旅游文本外宣翻译

陕西历史文化与旅游资源丰富,是国内外游客钟情的旅游目的地。陕西旅游文本的外宣翻译主要存在重语义轻信息、文化缺省、语言表达误差等问题。对此,译者应充分考虑跨文化交际的要求,立足源文众与译文受众之间的文化差异,选择合适的翻译策略和技巧、恰当地处理文化信息、充分尊重目的语受众需求与习惯。

独山子酒店业发展研究

在新疆旅游兴疆战略背景下,独山子旅游发展迅猛,旅游基础设施逐步完善。该文以独山子酒店为研究对象,通过携程网上酒店资料的收集进行网络文本分析,找出当地酒店业的发展现状及问题:酒店数量快速增长,类型多样,以本土酒店居多;本地酒店市场处于发展初期,价格较低,淡旺季明显;新开业酒店发展势头迅猛,竞争日趋激烈;服务质量有较大提升空间。通过研究分析后对今后发展提出建议:酒店发展布局要与当地旅游发展相匹配;打造独山子酒店行业标杆,形成本地旅游吸引物,引领本地酒店发展;综合运用多种营销手段,扩大知名度,以期形成良性发展态势,共同促进当地经济发展。

基于“目的论”的旅游口号英译研究和翻译效果优化建议——以国内省级行政区中英文版旅游口号为例

根据旅游口号的文本特点,旅游口号的翻译最适用“目的论”翻译理论。以此理论为指导依据,选取国内旅游口号的英译案例进行分析,并对部分已有译文尝试改译并提出建议,如翻译时可针对口号内容、修辞、文化及受众等方面对传递的信息进行筛选和调整,以实现国内旅游口号英译效果的优化,使得译文能够达到在译语受众中的宣传目的,促进译语受众产生旅游消费欲望和旅游行为。

基于网络文本分析的冰雪旅游游客满意度研究——以长春为例

冬奥会催热冰雪旅游,“三亿人上冰雪”从愿景变为现实,而游客满意度是影响冰雪旅游可持续发展的关键因素。本文基于网络文本数据分析方法,以长春市为例,运用“八爪鱼”采集器在携程网及大众点评旅游网站抓取游客评论,结合ROST CM6软件进行高频词分析、语义网络分析和游客情感分析。结果表明:游客评论积极情绪占比为73.45%,总体满意较高,但仍存在消极评论。据此,从配套设施、特色文化、服务质量方面提出建议,旨在为长春冰雪旅游的高质量发展提供借鉴和参考。

基于网络问答文本分析的延安旅游公共信息服务优化研究

完善旅游公共信息服务是顺应游客个性化出行趋势、实现旅游目的地全面发展的重要途径。在利用TextRank算法抽取关键词、生成共现网络的基础上,采用类属分析逐条提炼文本核心概念,构建了含4个一级类目的旅游公共信息需求体系,并结合关键词与文本等对延安游客旅游公共信息服务需求特性与变化趋势展开分析。结果表明:(1)延安旅游公共信息服务需求涵盖旅游目的地信息、旅游注意事项信息、旅游公共交通信息、涉旅企业信息4个主题,可细分为18个次主题;(2)延安游客旅游公共信息需求并不均衡,涉旅企业信息需求最大,旅游注意事项信息需求最小;(3)延安旅游公共交通信息需求呈明显下降趋势,涉旅企业信息需求呈明显上升趋势。

国家级滑雪旅游度假地游客感知价值维度识别——基于网络文本分析

随着国家层面利好政策的持续深化和市场规模的逐渐拓展,中国滑雪旅游蓬勃发展,在此背景下文章基于携程、马蜂窝和去哪儿网平台的网络文本分析,从设施价值、服务价值、品牌价值、成本价值和情感价值等五个维度,深入识别国家级滑雪旅游度假地的游客感知价值。研究发现:设施价值是游客最为关注的维度,表明以滑雪基础设施和周边环境为代表的设施,是滑雪游客最重视的要素;其次是服务价值、品牌价值和成本价值;而情感价值则相对较低。根据研究结果,提出国家级滑雪旅游度假地应关注设施建设、服务品质、品牌形象、合理定价和情感营造等发展建议,旨在为我国国家级滑雪旅游度假地以及冰雪事业的发展提供助益。