The Mediating Effect of Social Media on the Relationship Between Travel Preference and Tourist Behavior of Local Tourists in Davao City

This paper aims to determine the mediating effect of social media on the relationship between travel behavior and tourist preference.This paper utilized the mediation analysis design to determine whether social media significantly affects the independent and dependent variables.For the statistical tools,the proponents of the study utilized descriptive statistics,Sobel’s test,mean and standard deviation.Also,the proponents of the study utilized data from questionnaires gathered through an online google form.Most of the respondents are single females,college-level,and use Facebook most of the time.Therefore,this is the social media platform that the majority utilize.It has been revealed in the study the three sets of correlated variables:Travel behavior vs.tourist behavior,travel preference vs.social media,and social media vs.tourist behavior,have a strong positive linear relationship between the two quantitative variables.Thus,the study proponents concluded that there is an indirect effect between the travel preference and tourist behavior of local tourists in Davao City via social media.Lastly,the study’s findings reveal the fundamentals of how visitors make decisions,which are essential for enhancing the competitive advantages of cultural destinations.Significant findings from the study are beneficial to the growth of cultural tourism in Davao City.

Tourist Behaviors in Wetland Park:A Preliminary Study in Xixi National Wetland Park,Hangzhou,China

Public education as well as tourism and leisure are the two important functions of national wetland park, and tourist behaviors act as the guiding factor in the national wetland park construction and management.As the first national wetland park in China, Xixi National Wetland Park, located in Hangzhou City, Zhejiang Province, will give constructive instructions to the construction and management of other wetland parks and ecotourism resorts.This paper analyzed the tourist behaviors in Xixi National Wetland Park.By the observation, in-depth interview and questionnaire, the results show that tourists in wetland parks are different from those in the other common destinations, and they are also different from those strict eco-tourists.In fact, the tourists in wetland park have unique characteristics, such as the intense perception to the functions of wetland ecosystem and the environment impact behaviors.Those tourists are preferred to natural landscapes in their motivations and expectations.Wetland landscapes are the main image to those tourists in the Xixi National Wetland Park.Tourist expectation, experience and satisfaction are all critical factors for the success of the planning and management in national wetland parks.Based on the results, some measures for the sustainable development of wetland parks, including to optimize wetland theme landscape and tourism products, to improve tourist facilities and services, to enhance quality of visitor experiences, and to implement total quality management based on tourist characteristics, are given to national wetland park ecotourism.

Analysis of Eco-tourism Tourist Behavior and Potential Market in Taibai Mountain

This paper provided full and accurate material for Taibai Mountain eco-tourism and forecasted its potential market through investigating on the visitors of Taibai Mountain Nature Reserve and the surrounding forest parks eco-tourism tourist.By using Excel and mapping method,this study described the sample characteristics and tourist behavior.In addition,this paper also carried on descriptive statistics factorial analysis by using SPSS statistics software,analyzed the potential market according to tourists' characteristics of Taibai Mountain.The survey results showed that visitors of Taibai Mountain Nature Reserve mainly were middle-income young people,and the majority of tourists were with higher education.With the purpose of enjoying the scenery and relaxing,tourists were interested in natural ecological landscape of Taibai Mountain Nature Reserve.Tourists mainly came from Shaanxi Province and preferred to day trip,the travel route was single.There were a small number of tourists travelling for business,conference and medical treatment in Taibai Mountain Nature Reserve.According to the analysis,related countermeasures were given in this paper as the following:① Promoting activities should be focused on the big or medium cities in Shaanxi Province,such as Xi'an,Xianyang,Baoji,etc..Meanwhile,various means should be adopted to expand its influence and raise awareness around the provincial cities for attracting tourists.② Strengthening the infrastructure construction and improving comprehensive tourist reception capacity with the pursuit of the diversity of tourism resources,and create a good environment for the tourism market;③ Focusing on tourism product development;④ Protecting the ecological resources and developing ecotourism.

Tourist behavior patterns in the ecotourism destination in the west of China: A case study of Gannan Tibetan Autonomous Prefecture

This study takes Gannan Tibetan Autonomous Prefecture as the place of case study and tourists as research objects. From the perspectives of geographical distribution of source tourist markets, Tourist activity behavioral and spatial patterns of Tourists, this study looks into the geographical structure of the source tourists and spatial patterns by geography. The analysis of 341 questionnaires on tourists shows that:(1) The tourism cycle of Gannan is in the development phase, competing with adjacent Aba, and greatly impacted by the substitution effect and shadow effect of Aba.(2) The spatial distribution of tourist sources is concentrated, indicating that Gannan is a regional tourism destination. The temporal distance of tourists is mainly concentrated within the 6-hour traffi c circle.(3) Gannan Tibetan Autonomous Prefecture has already become the composite tourist destination dominated by leisure vacation. The minority folkcustom and special landscape are the most attractive tourism resources. Due to the impact of man-land harmonious lifestyle in the tourist areas, the environmental attitude of tourists is improved, and the transportation and shopping are the most vulnerable links in tourism service in Gannan Tibetan Autonomous Prefecture.(4) The spatial behavior of tourists in Gannan is mainly of single-destination style(52%), Transit leg and circle tour style(7%) as well as circle tour style(41%). The spatial distribution of tourist fl ow in Gannan shows a signifi cant feature "more in the north, less in the south and dependent on National Road". Tourism resources, transport facilities, regional competition and lack of route connecting different ecological units are important causes of the spatial distribution of self-help tourists.

The Impact of the Cognition of Landscape Experience on Tourist Environmental Conservation Behaviors

This article explores the relationship between the tourist's cognition of the landscape experience and the environmental conservation efforts at three distinct tourist sites in mountains of southwestern China. A total of 1500 on-site questionnaire surveys were distributed and 1142 valid questionnaires were used for statistical analysis. Results from multi-group path analysis showed that both cognition of the cultural landscape experience and cognition of the natural landscape experience had positive impacts on environmental conservation behaviors and behavior intentions of tourists. Results from comparative analysis among the three tourist sites indicated that cognition of the cultural landscape experience had a stronger power to predict senior environmental conservation behaviors and behavior intentions than cognition of the natural landscape experience, whereas cognition of the natural landscape experience had more power to predict general environmental conservation behaviors and behavior intentions than cognition of the cultural landscape experience. Furthermore, our findings benefit environmental management and sustainabilityat tourist sites.

Study on Consumer Behaviors of Tourists in Rural Areas of Liaoning Province

This study takes Liaoning Province for an example,investigates and analyzes a series of consumer decision behaviors of tourists in rural tourist sites,such as need recognition,data collection,purchase decision,summarizes law of tourists' behaviors,points out internal interaction between tourists' behaviors and demography features,proposes improvement measures for promoting the sustainable development of rural tourism.

The Influence of Tourists＇ Attitude and Self-efficacy Belief in Adopting Responsible Behavior in Bangladesh

This research examined tourists＇ intention to adopt responsible behavior （RB）. Toward this, two constructs of determinants （attitude and self-efficacy belief） of intention to adopt RB were identified through literature surveys. Also, three constructs of RB alternatives, namely, economically RB （ECNRB）, environmentally RB （ENVRB）, and socio-culturally RB （SCLRB）, were identified through a focus group discussion. A self-administrated questionnaire was surveyed among 351 professionals in Bangladesh. Confirmatory factor analysis of both the independent and dependent variables was done prior to employing them in the structured equation model to validate the model and test the hypotheses. The research found that in Bangladesh, the self-efficacy belief influences tourists＇ intention to choose RB more than the attitude does, but their influences on tourists＇ intention to adopt ECNRB, ENVRB, or SCLRB are varied. Moreover, tourists were found to have less intention to adopt ECNRB than ENVRB and SCLRB. For the policy makers or promoters of responsible tourism （RT）, those who want to promote any kind of RB in Bangladesh need to increase self-efficacy belief among tourists. The policy makers need to develop themes around tourists＇ positive experience, emotional and physiological states along with verbal persuasion in their communication messages （Bandura, 1997） and in any kind of interpretations at the destination whilst targeting a particular market segment.

A Study on the Path Mechanism of Para-social Interaction and Place Attachment on Film-Induced Tourists’Behavioral Intention

Under the influence of celebrity effect and para-social interaction,film is increasingly able to induce viewers’willingness to travel.Based on the theory of para-social interaction and the factors of place attachment,this study constructs a model of the influence mechanism of film-induced tourists’behavioral intention and puts relevant hypotheses.Taking the film A Little Red Flower as an example,the empirical test is carried out by using structural equation model(SEM).The results show that:(1)Film-induced tourists’emotional involvement has a significant positive impact on tourism behavioral involvement,but has no direct and significant impact on place dependence and place identity.(2)Film-induced tourists’behavioral involvement has a significant positive impact on place dependence and place identity.(3)Both place dependence and place identity of film-induced tourists have significant positive impact on tourism behavioral intention.Therefore,film tourism destinations should show the unique local conditions and customs according to the preference of fans and audiences,with the help of the popularity of film,so as to improve their tourism behavior intention.

Behavior Characteristics of Tourists and Detailed Classification of Tourist Source Market in Liuxihe National Forest Park

On the basis of questionnaires and field investigation,behavior characteristics of tourists in Liuxihe National Forest Park were analyzed,and the results showed that tourists in the study area mainly come from the Pearl River Delta for sightseeing,mostly 21-45 years old,with higher revisit rate but less residence time.And meanwhile,key tourist source markets of Liuxihe National Forest Park were classified on the basis of spatial distance features,social and economic features,and behavior characteristics of tourists,specifically,The Pearl River Delta Sightseeing Tourist Market,The Pearl River Delta Vacationing Tourist Market,The Pearl River Delta Business Tourist Market,and The Pearl River Delta Special-interest Tourist Market.Moreover,corresponding development strategies were proposed according to actual conditions of each market.

Analysis on Behavior Characteristics of Tourists under Perspective of Sustainable Development of Tourism Destinations: A Case Study of Mugecuo Scenic Area in Kangding City of Sichuan Province

Tourists are the subject of tourism activity,and it is conducive to promoting sustainable development of tourism destination by studying their behavior characteristics and tourism perception.Mugecuo Scenic Area in Kangding City,Ganzi Tibetan Autonomous Prefecture,Sichuan Province is taken as research case,and visitors and managers in the scenic area are surveyed by using semi-structured interview method.Based on survey data,the research aims to put forward corresponding policy suggestions for sustainable development of Mugecuo Scenic Area by deeply analyzing tourists’ access to information of scenic area,tourists’ travel purpose,tourists’ satisfaction with services of scenic area and willingness to revisit.

露营旅游者行为意向的影响因素及组态路径——基于模糊集定性比较分析

在露营旅游行业多元化发展、行业竞争愈加激烈的背景下,了解和关注露营旅游者行为意向成为行业竞争的制胜法宝。已有旅游者行为意向影响因素的相关研究普遍采用线性的定量方法,缺乏对其复杂性进行深入探讨。文章结合组态理论和SOR理论构建了露营旅游者行为意向的影响机制模型,采用线上线下相结合的方法进行问卷数据调研,利用fsQCA法对行为意向的影响因素进行了组态分析。研究结果显示:地方依恋、服务质量、感知价值是影响露营旅游者行为意向的主要因素;露营旅游者高行为意向与非高行为意向产生机制存在不对称因果关系;露营旅游者行为意向的形成具有复杂性,是多种因素联动作用的结果。文章为露营旅游业界提供了针对性的管理建议,帮助其提升旅游者行为意向,同时为其他研究者提供了一种整体分析旅游者行为复杂关系的新视角。通过深入探索露营旅游者行为意向的影响因素及组态路径,文章有助于推动露营旅游行业的持续发展与创新。

物理环境介入下游览路径空间品质对游客行为影响探讨——以合肥市三河古镇为例

探析人本尺度下古镇游览路径多维空间品质和物理环境对游客行为的综合影响机制,以三河古镇为例,利用卷积神经网络、Open CV、sDNA量化路径空间品质;通过实地测量、空间插值获取物理环境数据;实时录像获取游客行为。构建分层回归模型对多维空间品质、物理环境与游客行为进行解释,总结各因子作用程度和作用方式。研究表明:夏季游客四类行为均受到多维空间品质和物理环境的直接或间接影响;观赏、休憩和购物行为主要受多维空间品质影响,步行行为主要受物理环境影响。为古镇街道空间场景优化提供依据,推动特色小镇中古镇旅游产业健康发展。

湘西民族村寨公共空间与居游行为关联性研究

湘西作为乡村旅游先行地区,民族村寨建设虽取得较好成效,仍面临着基础设施不健全、旅游环境供给不完善等供需不平衡问题,给公共空间功能的有效发挥带来困境。以湘西典型民族村寨为研究对象,借助社会网络分析方法构建客观空间、村民行为、游客行为网络模型,从村域、局部、单点三个维度对比分析居游行为与公共空间的关联性与影响机制。研究表明,村民、游客与公共空间关联度存在差异性,村民行为活动分散,偏好生产生活、邻里交往空间,与物质承载、社会节点空间关联度较大;游客行为活动较为集中,喜好民族特色显著的公共空间,与文化传承空间关联密切。最后,基于空间行为关联机制,以公共空间形态与村民、游客需求为导向,从村域层面连通性、局部组团凝聚性、节点空间多重性三方面提出优化策略,有助于民族村寨与乡村旅游融合发展。

生态系统文化服务价值感知对旅游者环境责任行为影响研究——以武夷山国家公园为例

生态文明建设背景下,国家公园以其独特的优势吸引了大批游客,但在带来经济效益的同时,部分游客的不文明行为也对生态环境造成了负面影响。生态系统文化服务为游客提供精神、娱乐等非物质利益是促使游客履行环境责任行为的重要因素。以生态系统文化服务价值感知为前因变量,以地方依恋和游客满意度为中介变量构建旅游者环境责任行为模型,实证研究发现:(1)生态系统文化服务价值感知是旅游者环境责任行为的前因变量;(2)地方依恋与游客满意度分别在生态系统文化服务价值感知对旅游者环境责任行为的影响中发挥中介作用;(3)地方依恋与游客满意度在生态系统文化服务价值感知对旅游者环境责任行为的影响中起链式中介作用。

基于前景理论的疫后旅游景区交通方式选择行为

基于有限理性的前景理论构建了旅客出行方式选择模型,通过对某景区旅游者的个人信息、出行基本情况以及出行意向进行了调查分析,揭示出其出行行为的特点。并且进一步运用前景理论研究旅游者的出行方式选择行为,在完全理性和有限理性的条件下分别计算了各异质类旅客对不同客运方式的模糊选择概率。在此基础上,建立了基于有限理性作用下旅客个体出行决策的模型,得出了各异质类旅客对不同客运方式的出行偏好。通过比较不同类型旅客的出行偏好,可分析出高收入和务工旅客更倾向于驾车出行,而学生游客更倾向于乘坐大巴。相关研究的结论对于旅游景区周边交通设施的规划和建设有一定的指导意义,可更好地服务和满足游客的出行需求。

居民价值共创行为对游客公民行为的影响——游客感恩的中介效应与特质犬儒主义的调节效应

旅游中的游客公民行为研究日益受到关注,然而现有研究大多从认知视角探讨游客公民行为的发生过程,忽略了其中可能存在的情绪驱动机制。本文在情感事件理论的基础上,以491份游客样本为基础,深入考察游客感恩在居民价值共创行为与游客公民行为之间的中介效应,以及特质犬儒主义的调节作用。研究发现,居民价值共创行为能诱发游客感恩;游客感恩在居民价值共创行为与游客公民行为之间存在显著的中介作用;特质犬儒主义不仅会抑制居民价值共创行为与游客感恩之间的正向关系,还会削弱游客感恩在居民价值共创行为与游客公民行为关系间的传递效应。该研究对旅游目的地倡导精神文明建设、构建和谐主客关系、弘扬中华优秀传统文化及美德等方面具有一定启示作用。

公平感知会影响旅游地居民的环境责任行为吗?——基于西江千户苗寨的实证研究

社区居民环境责任行为的实施对当地可持续发展意义重大。以西江千户苗寨的旅游社区居民为研究对象,以公平理论和社会交换理论为基础,采用结构方程模型分析旅游地居民的公平感知、社区参与和环境责任行为之间的关系。结果显示:分配公平感知对旅游地居民的社区参与产生积极影响;社区参与在居民分配公平感知和环境责任行为之间起到中介作用;地方认同正向调节旅游地居民社区参与对普通环保行为的影响。应改进利益分配机制,提高居民分配公平感知,尽可能保留旅游目的地的在地文化特色,增强居民的地方认同感,积极引导居民社区参与,进而激发他们实施环境责任行为。

非遗旅游涉入与价值共创行为关系研究——以大运河安徽段为例

游客价值共创行为对于延续和创新非遗文化价值,提升非遗旅游目的地核心竞争力具有重要的实践价值。为了深入探索游客价值共创行为的产生机制,将大运河安徽段作为案例地,构建有调节的中介模型做实证检验。结果表明:(1)旅游涉入对游客价值共创行为具有正向影响;(2)感知价值在主效应中发挥中介作用;(3)文化氛围调节了旅游涉入与感知价值的关系,其中的中介效应也得到调节。研究完善了旅游涉入作用机制的讨论,诠释了游客价值共创行为的产生原因,也为非遗旅游目的地管理者采取高质量精准营销与管理措施提供了决策与方法参考。

景区分时预约策略下的旅游线路优化方法

为提升游客的旅游体验和景区的服务水平,探讨分时预约策略下游客游览决策行为,分析游客拥挤-调适行为对游线设计的影响及其机理.考虑游客分时预约时段选择下入园时间和游览总时间的变化、可游览景点数等约束,以游客总体拥挤感知最小、游线总体满意度最大和景点间总体走行时间最小为优化目标,构建分时预约策略下的多目标景区路线优化模型,并以颐和园为例进行实证和线路优度评价.结果表明颐和园上午预约时段(06:00—12:00)与下午预约时段(12:00—19:00)的推荐游线优度值分别为75.09、69.00,均高于颐和园推荐游线,表明优化模型精度较高.研究可为合理制定景区分时预约等客流调控措施、旅游线路优化设计、均衡景区客流的时空分布提供支撑.

区域品牌信任对跨省旅游购物行为的影响研究--区域品牌类型的调节效应

区域品牌是跨省游客获取旅游商品信息的重要渠道,基于TPB理论探讨了区域品牌信任对跨省游客旅游商品购买意愿的影响机制。研究发现:区域品牌信任正向影响跨省游客购买态度和意愿,区域品牌信任和态度中介主观规范对购买意愿的影响;区域品牌类型调节了“主观规范→区域品牌信任”和“区域品牌信任→购买意愿”两条路径,当以区域旅游商品品牌为依托型时,区域品牌信任对购买意愿有显著影响,主观规范对区域品牌信任影响则更大。