Tourist Expectation and Tourist Experience in Cultural Tourism

Chiang Rai is one of the most famous destinations in Thailand due to its rich tourism resources especially with many cultural resources and well-organized and developed tourism infrastructure. As a consequence, Chiang Rai has targeted to promote and develop cultural tourism in order to attract more foreign tourists to visit and satisfy their needs and expectations, which is seen as one of the most important aspects in the current tourism development strategies in Chiang Rai. Therefore, the main purpose of this study is to compare the gap between pre- and post-experience of foreign tourists who visited Chiang Rai towards their expectation and experience on＂ （1） arts and crafts; （2） life style of local people; （3） local food; （4） festivals and local traditions; （5） ethnic/indigenous life style and culture; and （6） cultural heritage. The quantitative approach has been chosen to conduct the study by using a questionnaire with 400 foreign tourists and One-way ANOVA was the statistic used for gap analysis between tourist expectation and experience. The data collection included the analysis of government documents and the relevant literature. The ~mding of the study illustrated that cultural tourism plays an important role in tourism development in Chiang Rai and the gap between pre- and post-experience of tourists. However, in order to minimize the gap between pre- and post-experience of tourists and maximize their expectation and satisfaction, both government and private sectors should have an in-depth understanding towards the management of cultural tourism. The tourist needs more quality cultural products and foreign language skills from staffand local people.

Language-Segmented Study Based on TripAdvisor Reviews Related to Memorable Tourist Experiences

The Memorable Tourist Experience(MTE)is a scientific concept within the studies on tourism that is developed based on several related constructions:Perceived Confidence,Sincerity,Authenticity,and Satisfaction.This work takes this model established by the work of Dr.Babak Taheri in 2018 on Monuments World Heritage of UNESCO,adopting an alternative data collection method to the face-to-face survey.Therefore,this work takes as a source of data the reviews collected in the recommendation platform TripAdvisor,working the same constructions of the MTE,with the collection of similar terms and the relationships between them.In order to highlight the terms,a first step is established with the use of Natural Language Processing(NLP),followed by the use of Machine Learning(ML)techniques to generate the relationships between the constructors defined in the models.The study makes a comparison using the method,in immaterial nature such as a flamenco show in the city of Seville;Flamenco has been declared by UNESCO an intangible World Heritage Site since 2010.The results of the study go in two directions:on the one hand to find similarities in the study of the specific MTE of both monuments with the hypotheses worked in the original model of Taheri.In addition to highlighting possible distinctive elements of each case and,and furthermore within the value contribution of the visit when it is led by an official tour guide,on the other hand,give presence to the model of obtaining data by reviews as a complementary data source of any tourist study.The data collection and analysis from both NLP and ML techniques permit the scientific study and the tourist operators to develop better value propositions to users and understanding of heterogeneous behaviors in the tourism industry.The study of reviews within the MTE allows identifying the stimulus that leads the user to choose an activity and hire it.These studies are extendable to other industries and business models,given the importance that references acquire within the consumer willing to buy.For the scientific community,the use of ML is a solid way to initiate studies on behavioral models,supplement them,and accept or reject hypotheses.When the source of the data is taken from free expressions,such as reviews,the appearance of bias in the behavior is attenuated.

How Sense of Ritual in Tourism Impacts Tourists’Co-Creation of Tourism Experience Values:A Study Based on the Theory of Value Co-Creation

Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.

Study on Tai'an Tourism Performing Art Product Experience Design from the Perspective of Tourists

Tourism performing art is the product of the integration of culture and tourism.With the arrival of the experience economy era,tourism performing art products will be an important link in the development of tourism,with strong development potential,which can better meet the needs of tourists’ in-depth experience and promote the long-term development of regional tourism.This paper studied the development of Tai’an tourism performing art products from the perspective of experience.Through the survey of tourists and statistics of data,this paper discussed the development strategy of Tai’an tourism performing art products,aiming to provide reference for the development of Tai’an tourism performing art products.

An Uploaded Experience Too many tourists are experiencing life through a lens

REMEMBER the days when people used to have a phone, a computer and a camera？ I do - simply because it wasn＇t that long ago. However, as technology hurtles along at the speed of light, it might have escaped some people＇s attention that all these three devices now come together in the form of a smartphone, There＇s no need to carry all three devices when visiting a tourist site or monument - your handy smartphone can take a picture, log on to the Internet to post your picture on social media, and then use the calling function to tell your friends about the pictures you＇ve just posted.

Development of Experiential Live-action Performance Products in Tai’an City:A Case Study of“Chinese Taishan·Fengshan Grand Ceremony”

Live-action performances are a new form of performances that combine culture and tourism.The rise of live-action performance products has brought new vitality to the development of tourism,has strong development potential,can better meet the needs of tourists for immersive experience,and maintain long-term development of tourism in a region.In this paper,a live-action tourism performance product“Chinese Taishan·Fengshan Grand Ceremony”was studied to discuss the development of experiential live-action tourism performance products in Tai’an City.Through the investigation and data statistics of tourists,by using the experience economy theory,tourist experience theory,statistical analysis and other means,some strategies for the development of live-action tourism performance products in Tai’an City were proposed to promote the development of tourism performance products in Tai’an City.

Exploring the Tourism Experience of Beginner Skiers in the Emerging Ski Market

The skiing economy is a typical experience economy,so understanding the experience of ski tourists is essential to the development of the destination.To enrich the tourism experience research in the emerging ski market,this paper studies the 7118 online reviews of beginner skiers by selecting the main ski resorts in China as a case study.The content analysis method and sentiment analysis based on the domain lexicon and custom rules are combined to explore the perception characteristics of the beginners from the two aspects of experience dimension and experience satisfaction.Three main results were found.(1)The five main dimensions that affect the ski tourism experience of beginners are interaction perception,price perception,reputation perception,risk perception and functional perception.(2)For beginners,skiing is the primary purpose of tourism instead of being the critical factor of the positive reviews.They pay more attention to the pleasure produced by interpersonal interactions.(3)From 2014/2015 ski season to 2010/2021 ski season,the positive sentiment of beginners had no obvious change,while the negative sentiment showed a continuous downward trend,and the negative sentiment was mainly distributed among reviews on price,low temperature and service.This paper not only expands the research perspective of ski tourism,but also provides managerial inspiration for ski destinations interested in attracting beginners from the emerging ski markets.