Ritual beach sites are considered as one of the major travel motives for the tourists to visit Sri Lanka.Jaffna is rich with wonderful ritual beach sites including Keerimalai and Villunri areas.Many local and foreign ...Ritual beach sites are considered as one of the major travel motives for the tourists to visit Sri Lanka.Jaffna is rich with wonderful ritual beach sites including Keerimalai and Villunri areas.Many local and foreign tourists arrive at these ritual beach sites every day.Ensuring safety of tourists in the tourist destinations is considered as one of the important factors which determine the revisit and for remaining the higher number of tourist arrivals.But,the studies about the risks for tourists at the destinations,especially in the ritual beach sites,were very rarely conducted by the researchers.Therefore,a study to explore the tourism risks at the ritual beach site was considered very important.Further,if the tourists feel that the particular destination is risky,the image of the destination shall be affected and also tourists may negatively convey the message to others.Therefore,the main objective of this study is to identify the factors influencing the tourism risk in Jaffna Keerimalai ritual sea site.This study also recommends overcoming destination risks to ensure propensity of the repeat visit and word of mouth communication.For this purpose,the study was carried out by using the mix research methodology.Both qualitative and quantitative methods were used to carry out the study.Furthermore,the Keerimalai ritual beach site was selected through the convenience sample technique.Primary data were collected through self-administered questionnaires and the observation techniques.The 5-point Likert scale method was used to analyze the data through SPSS Version 20.This study revealed that Keerimalai ritual sea site has risk for tourists and this may affect revisit and word of positive recommendation.Alcohol addiction,theft activity,violations,rocks under the sea water,safety and security signs and polluted water are harmful to the tourist.In spite of all these risks,there are many tourists who still visit Keerimalai ritual area to accomplish their cultural rituals.展开更多
The term ＂gender equality＂ describes the equal valuing of the different characters assumed by male and female. At present in Northern part of Sri Lanka, there is huge improvement in the field of hospitality. Nowaday...The term ＂gender equality＂ describes the equal valuing of the different characters assumed by male and female. At present in Northern part of Sri Lanka, there is huge improvement in the field of hospitality. Nowadays, gender equality is very important in every workforce especially in the hospitality sector. Many countries are accepting the gender equality. After the ethnic war in Northern Province Tamil people without any discrimination, male and female are taking part in the field of hospitality. The main reasons for this change are economical breakdown and the interest of people towards hospitality field. There are more than 10 women staffs working in the hotel industry in the Northern part of Sri Lanka. The hospitality industry helps the women staffs to balance their families. Because Northern Province has many women leadership families. Most of the female workers （Captain of the families） are working as cleaning staff, front office assistance, assistance managers, managers, and training instructors in the Northern Province hotel sector. According to the authors＇ field visit, Northern Province hospitality sectors provide some security service for the female staffs such as hostel arrangements, no night shift works, and high security inside the hotel. The Northern Province hospitality outlet not only hotels but also catering service, self-employments such as sweets delivery for the fimctions and food cooking for the parties, house works are done by both genders because after the war, many families are affected by the economic poverty. According to the authors＇ data collection, more than 200 families are doing the self-employment jobs such as catering service for the parties, food issuing for the university students, sweets issuing for the functions. Female staffs are able to work with the good mentality as they come to the working field. Though there are educated people in Northern part of Sri Lanka, only a few are qualified in this particular field. Nevertheless, at present many Northern Province female students are studying hospitality degree at University College of Jaffna. They come from different districts, mostly from Northern Province. The women hoteliers are not only capable in front office but they are also able to work in human resource department, account department, kitchen department, housekeeping department and security service department. At last, it is noted that hospitality is the key factor in the long-lasting sustainability of the economic system of the Northern part of Sri Lanka. In the future, the Northern part of Sri Lanka hospitality sector will improve a lot without any gender discrimination, because at present, the students are studying hospitality degree for their great future. It is a sustainable activity for the Northern Province hospitality sector without gender discrimination.展开更多
文摘Ritual beach sites are considered as one of the major travel motives for the tourists to visit Sri Lanka.Jaffna is rich with wonderful ritual beach sites including Keerimalai and Villunri areas.Many local and foreign tourists arrive at these ritual beach sites every day.Ensuring safety of tourists in the tourist destinations is considered as one of the important factors which determine the revisit and for remaining the higher number of tourist arrivals.But,the studies about the risks for tourists at the destinations,especially in the ritual beach sites,were very rarely conducted by the researchers.Therefore,a study to explore the tourism risks at the ritual beach site was considered very important.Further,if the tourists feel that the particular destination is risky,the image of the destination shall be affected and also tourists may negatively convey the message to others.Therefore,the main objective of this study is to identify the factors influencing the tourism risk in Jaffna Keerimalai ritual sea site.This study also recommends overcoming destination risks to ensure propensity of the repeat visit and word of mouth communication.For this purpose,the study was carried out by using the mix research methodology.Both qualitative and quantitative methods were used to carry out the study.Furthermore,the Keerimalai ritual beach site was selected through the convenience sample technique.Primary data were collected through self-administered questionnaires and the observation techniques.The 5-point Likert scale method was used to analyze the data through SPSS Version 20.This study revealed that Keerimalai ritual sea site has risk for tourists and this may affect revisit and word of positive recommendation.Alcohol addiction,theft activity,violations,rocks under the sea water,safety and security signs and polluted water are harmful to the tourist.In spite of all these risks,there are many tourists who still visit Keerimalai ritual area to accomplish their cultural rituals.
文摘The term ＂gender equality＂ describes the equal valuing of the different characters assumed by male and female. At present in Northern part of Sri Lanka, there is huge improvement in the field of hospitality. Nowadays, gender equality is very important in every workforce especially in the hospitality sector. Many countries are accepting the gender equality. After the ethnic war in Northern Province Tamil people without any discrimination, male and female are taking part in the field of hospitality. The main reasons for this change are economical breakdown and the interest of people towards hospitality field. There are more than 10 women staffs working in the hotel industry in the Northern part of Sri Lanka. The hospitality industry helps the women staffs to balance their families. Because Northern Province has many women leadership families. Most of the female workers （Captain of the families） are working as cleaning staff, front office assistance, assistance managers, managers, and training instructors in the Northern Province hotel sector. According to the authors＇ field visit, Northern Province hospitality sectors provide some security service for the female staffs such as hostel arrangements, no night shift works, and high security inside the hotel. The Northern Province hospitality outlet not only hotels but also catering service, self-employments such as sweets delivery for the fimctions and food cooking for the parties, house works are done by both genders because after the war, many families are affected by the economic poverty. According to the authors＇ data collection, more than 200 families are doing the self-employment jobs such as catering service for the parties, food issuing for the university students, sweets issuing for the functions. Female staffs are able to work with the good mentality as they come to the working field. Though there are educated people in Northern part of Sri Lanka, only a few are qualified in this particular field. Nevertheless, at present many Northern Province female students are studying hospitality degree at University College of Jaffna. They come from different districts, mostly from Northern Province. The women hoteliers are not only capable in front office but they are also able to work in human resource department, account department, kitchen department, housekeeping department and security service department. At last, it is noted that hospitality is the key factor in the long-lasting sustainability of the economic system of the Northern part of Sri Lanka. In the future, the Northern part of Sri Lanka hospitality sector will improve a lot without any gender discrimination, because at present, the students are studying hospitality degree for their great future. It is a sustainable activity for the Northern Province hospitality sector without gender discrimination.
