跨文化商务谈判中的语言技巧

跨文化商务谈判不仅具备商务谈判的一般特征,也具备多元文化特征。它是一种跨文化交流行为。跨文化商务谈判的过程就是以运用语言进行交流、切磋,以达到既定目标。在交流过程中,不仅需关注语言代码本身的显性信息,还需注意语言代码包含的隐性文化信息。因此,在跨文化商务谈判中,语言的运用对于谈判结果有重要影响。

舟山海洋文化基因谱系构建及应用转化研究

根据舟山群岛新区五个区域定海区、普陀区、嵊泗县、岱山县、普朱管委会编写的《文化基因解码报告》,按照物质基因和非物质文化基因构建舟山海洋文化基因谱系图。根据谱系图框架建立文化基因评价模型,通过层次分析法和熵值法提取优势文化基因项目,进而提出应用转化设计:整合同内涵基因项目,集聚“观音文化”效应;集聚同类型基因项目,拓展“港城风物”模式。

An Analysis on the Strengths and Weaknesses of Edward Said's theory of Orientalism

In Orientalism,the author Edward W.Said stated that the Orient is negatively defined and serves to support the West'ssuperiority and strength.Citing a number of discourses and texts in the book,he broke the boundary between knowledge and poli-tics,and further examined how the knowledge that the Western colonial powers shaped about the Orient assisted to make a de-praved picture of the colonies,to justify their colonial ambition and suppression.Nevertheless,although Said attempted to explainthe selection of the oriental area in his discussion,a vast area of the Far East,such as China and Japan is excluded.Furthermore,he regarded the Orient as a completely passive colony,and negated any resistance from the Orient.

海洋文化基因的应用——以舟山市普陀区为例

根据普陀区18个文化基因重点项目,按照物质文化和非物质文化基因构建普陀海洋文化基因谱系图。根据谱系图框架提炼海洋文化符号,以“渔”“佛”“红”三个标志性文化符号,进而提出应用转化设计:集聚同类型基因项目,拓展“渔”文化产业延伸;整合同内涵基因项目,加强“佛”文化融合开发;链接同价值基因项目,挖掘“红”文化发展潜力。