基于语料库的航运企业身份建构批评话语分析——以海丰国际和Unifeeder为例

航运业作为国际贸易的关键支柱,扮演着至关重要的角色。航运企业,作为这一行业的主要参与者,其身份建构不仅关乎企业自身的形象塑造和品牌建设,更直接影响着其在国际市场竞争中的地位和影响力。但基于航运企业的身份建构研究的重要性常被忽略。本文利用Antconc语料库工具,根据海丰国际控股有限公司和Unifeeder船公司官网新闻报道自建语料库,从特定词频、索引行分析、搭配词三个层面进行语言分析,从“指称策略”、“述谓策略”、“视角化策略”范畴出发探究二者话语策略的运用,最后从社会历史语境角度讨论企业身份建构与背后社会意识形态之间的关系。研究发现,二者在身份建构层面存在着相似之处,同时受不同文化的影响,又展现出各自的特点。本研究为航运企业身份建构提供了实践经验。As a key pillar of international trade, the shipping industry plays a vital role. As a major participant in this industry, the identity construction of shipping companies is not only related to their own image building and brand building, but also directly affects their status and influence in the international market competition. However, the importance of identity construction research based on shipping enterprises is often overlooked. This paper uses the Antconc corpus tool to build a self-built corpus based on the news reports on the official websites of SITC International Holdings Co., Ltd. and Unifeeder shipping companies, conducts language analysis from the three levels of specific word frequency, index line analysis and collocation, explores the application of the two discourse strategies from the categories of “referential strategy”, “predicate strategy” and “perspective strategy”, and finally discusses the relationship between corporate identity construction and the underlying social ideology from the perspective of socio-historical context. The study found that there are similarities between the two in terms of identity construction, and at the same time, they are influenced by different cultures and show their own characteristics. This study provides practical experience for the identity construction of shipping enterprises.

“研究生退学”超话语言特点研究

随着高等教育的普及,研究生教育的地位日益重要。然而,与此同时,研究生退学的问题也逐渐凸显出来。本文以“研究生退学”超话为研究对象,采用文本分析法和网络民族志法,对该超话的语言特点进行研究。研究发现,该超话的研究生实际退学的很少,他们主要在超话里进行对研究生生活的情绪发泄、寻求安慰、寻求帮助、安慰别人、自我鼓励、发广告、发与超话主题无关内容。笔者认为该超话具有两面性,对其不利的一面应进行合理管理。同时针对研究生培养,研究生个人、导师、学校需共同努力。了解退学超话的语言特点有助于我们更好地理解学生的需求和困惑,为完善学生支持体系提供参考。