Inspired by consumerism in postmodern consuming society,people's consumption is not the value of products and service,but their symbolic fuction.Consumerism,formed in the western capitalist,has been constantly sti...Inspired by consumerism in postmodern consuming society,people's consumption is not the value of products and service,but their symbolic fuction.Consumerism,formed in the western capitalist,has been constantly stimulating people's strong desire to consume as a concept of value and way of life,through the mass media.As a significant and special Youth group,young undergraduate has played a key role in stimulating consumption,especially for those undergraduate fans.As an important phenomenon of Youth Subculture,their idolatry has greatly influenced their ideology and behavior toward consumption,such as idolatry brand consumption and individual consumption.As a new generation,those college students consume rather than survival conditions.More and more are paying attention to behave self-value.They desire a new consumption image and wish to show self identity.展开更多
文摘Inspired by consumerism in postmodern consuming society,people's consumption is not the value of products and service,but their symbolic fuction.Consumerism,formed in the western capitalist,has been constantly stimulating people's strong desire to consume as a concept of value and way of life,through the mass media.As a significant and special Youth group,young undergraduate has played a key role in stimulating consumption,especially for those undergraduate fans.As an important phenomenon of Youth Subculture,their idolatry has greatly influenced their ideology and behavior toward consumption,such as idolatry brand consumption and individual consumption.As a new generation,those college students consume rather than survival conditions.More and more are paying attention to behave self-value.They desire a new consumption image and wish to show self identity.
