自知识付费兴起以来,大学生群体的知识付费规模迅速扩大。到今天,知识付费行业已经发展到一个相对成熟的水平,但依然存在监管缺失、营销程度与内容不匹配、内容同质化等问题。为了解大学生知识付费情况,从而为知识付费行业的进一步发展...自知识付费兴起以来,大学生群体的知识付费规模迅速扩大。到今天,知识付费行业已经发展到一个相对成熟的水平,但依然存在监管缺失、营销程度与内容不匹配、内容同质化等问题。为了解大学生知识付费情况,从而为知识付费行业的进一步发展提供参考,本研究通过问卷调查,结合描述性统计分析、列联分析、Logistic回归方法,对大学生知识付费现状及其对知识付费的满意度进行分析。研究发现,大学生偏好阅读付费和线上课程付费模式、关注个人专业技能的提升和未来的职业规划,但版权意识有待加强。建议大学生理性消费、增强版权意识;知识付费平台增强个性化服务、加快内容更新;监管者加强监管、宣传版权保护。Since the rise of knowledge payment industry, the scale of knowledge payment of college students has expanded rapidly. Today, the knowledge payment industry has developed to a relatively mature level, but there are still problems such as lack of supervision, mismatch between marketing degree and content, and homogenization of content. In order to explore the situation of college students’ knowledge payment and provide a reference for the further development of the knowledge payment industry, this paper analyzed the current situation of college students’ knowledge payment and their satisfaction with knowledge payment through questionnaire survey, combined with descriptive statistical analysis, cross-tabulation analysis and logistic regression. The results show that college students prefer to pay for reading and online courses, and pay attention to the improvement of personal professional skills and future career planning, but the awareness of copyright needs to be strengthened. We suggest that college students should engage in rational consumption and improve their copyright awareness;knowledge payment platforms should enhance personalized services and accelerate content updates;and regulators should strengthen supervision and promote copyright protection.展开更多
文摘自知识付费兴起以来,大学生群体的知识付费规模迅速扩大。到今天,知识付费行业已经发展到一个相对成熟的水平,但依然存在监管缺失、营销程度与内容不匹配、内容同质化等问题。为了解大学生知识付费情况,从而为知识付费行业的进一步发展提供参考,本研究通过问卷调查,结合描述性统计分析、列联分析、Logistic回归方法,对大学生知识付费现状及其对知识付费的满意度进行分析。研究发现,大学生偏好阅读付费和线上课程付费模式、关注个人专业技能的提升和未来的职业规划,但版权意识有待加强。建议大学生理性消费、增强版权意识;知识付费平台增强个性化服务、加快内容更新;监管者加强监管、宣传版权保护。Since the rise of knowledge payment industry, the scale of knowledge payment of college students has expanded rapidly. Today, the knowledge payment industry has developed to a relatively mature level, but there are still problems such as lack of supervision, mismatch between marketing degree and content, and homogenization of content. In order to explore the situation of college students’ knowledge payment and provide a reference for the further development of the knowledge payment industry, this paper analyzed the current situation of college students’ knowledge payment and their satisfaction with knowledge payment through questionnaire survey, combined with descriptive statistical analysis, cross-tabulation analysis and logistic regression. The results show that college students prefer to pay for reading and online courses, and pay attention to the improvement of personal professional skills and future career planning, but the awareness of copyright needs to be strengthened. We suggest that college students should engage in rational consumption and improve their copyright awareness;knowledge payment platforms should enhance personalized services and accelerate content updates;and regulators should strengthen supervision and promote copyright protection.
