生鲜电商属于正在成长的新兴行业,不断发展的数字经济推动了我国电商行业的高速发展,生鲜电商的发展前景十分广阔,因此大批优秀的电商企业也应运而生。但目前生鲜电商企业间存在较大的竞争,市场上生鲜电商中盈利的只有不到1%,因此电商...生鲜电商属于正在成长的新兴行业,不断发展的数字经济推动了我国电商行业的高速发展,生鲜电商的发展前景十分广阔,因此大批优秀的电商企业也应运而生。但目前生鲜电商企业间存在较大的竞争,市场上生鲜电商中盈利的只有不到1%,因此电商平台只有保持合理的盈利速度才能够提升企业的竞争力。本文以叮咚买菜为例,分析其盈利模式及存在的问题,并提出改进对策帮助其提升市场竞争力,破解当前的艰难困局,也给我国其他生鲜电商平台提供一些参考。Fresh e-commerce is a growing emerging industry, and the constantly developing digital economy has driven the rapid development of China’s e-commerce industry. The development prospects of fresh e-commerce are very broad, so a large number of excellent e-commerce enterprises have emerged. However, at present, there is significant competition among fresh food e-commerce companies, with less than 1% of them making profits in the market. Therefore, e-commerce platforms can only enhance their competitiveness by maintaining a reasonable profit rate. This article takes Dingdong Maicai as an example to analyze its profit model and existing problems, and proposes improvement measures to help it enhance its market competitiveness, solve the current difficult situation, and provide some reference for other fresh food e-commerce platforms in China.展开更多
近几年,在互联网技术的快速发展以及国家出台一系列政策扶持电商企业发展的背景下,我国诸多电商企业得以迅速发展,成为我国国民经济组成中不可或缺的一部分。但与此同时,由于我国电商行业竞争较为激烈,很多企业长期以来一直处于亏损的状...近几年,在互联网技术的快速发展以及国家出台一系列政策扶持电商企业发展的背景下,我国诸多电商企业得以迅速发展,成为我国国民经济组成中不可或缺的一部分。但与此同时,由于我国电商行业竞争较为激烈,很多企业长期以来一直处于亏损的状态,无法实现盈利,经营绩效较差。甚至一些企业在竞争中面临破产风险。文章以拼多多公司为研究对象,结合其近三年的经营情况,结合熵值法以及功效系数法对其经营绩效进行评价分析,再提出相关建议,为电商企业的发展提供建议。In recent years, under the background of the rapid development of Internet technology and a series of policies issued by the state to support the development of e-commerce enterprises, many e-commerce enterprises in our country have developed rapidly and become an indispensable part of our national economy. However, at the same time, due to the relatively fierce competition in China’s e-commerce industry, many enterprises have been in a state of loss for a long time, unable to achieve profit, and poor business performance. Some enterprises even face the risk of bankruptcy in the competition. This paper takes Pinduoduo as the research object, evaluates and analyzes its business performance in combination with its operation in the past three years, entropy method and efficacy coefficient method, and then puts forward relevant suggestions to provide suggestions for the development of e-commerce enterprises.展开更多
文摘生鲜电商属于正在成长的新兴行业,不断发展的数字经济推动了我国电商行业的高速发展,生鲜电商的发展前景十分广阔,因此大批优秀的电商企业也应运而生。但目前生鲜电商企业间存在较大的竞争,市场上生鲜电商中盈利的只有不到1%,因此电商平台只有保持合理的盈利速度才能够提升企业的竞争力。本文以叮咚买菜为例,分析其盈利模式及存在的问题,并提出改进对策帮助其提升市场竞争力,破解当前的艰难困局,也给我国其他生鲜电商平台提供一些参考。Fresh e-commerce is a growing emerging industry, and the constantly developing digital economy has driven the rapid development of China’s e-commerce industry. The development prospects of fresh e-commerce are very broad, so a large number of excellent e-commerce enterprises have emerged. However, at present, there is significant competition among fresh food e-commerce companies, with less than 1% of them making profits in the market. Therefore, e-commerce platforms can only enhance their competitiveness by maintaining a reasonable profit rate. This article takes Dingdong Maicai as an example to analyze its profit model and existing problems, and proposes improvement measures to help it enhance its market competitiveness, solve the current difficult situation, and provide some reference for other fresh food e-commerce platforms in China.
文摘近几年,在互联网技术的快速发展以及国家出台一系列政策扶持电商企业发展的背景下,我国诸多电商企业得以迅速发展,成为我国国民经济组成中不可或缺的一部分。但与此同时,由于我国电商行业竞争较为激烈,很多企业长期以来一直处于亏损的状态,无法实现盈利,经营绩效较差。甚至一些企业在竞争中面临破产风险。文章以拼多多公司为研究对象,结合其近三年的经营情况,结合熵值法以及功效系数法对其经营绩效进行评价分析,再提出相关建议,为电商企业的发展提供建议。In recent years, under the background of the rapid development of Internet technology and a series of policies issued by the state to support the development of e-commerce enterprises, many e-commerce enterprises in our country have developed rapidly and become an indispensable part of our national economy. However, at the same time, due to the relatively fierce competition in China’s e-commerce industry, many enterprises have been in a state of loss for a long time, unable to achieve profit, and poor business performance. Some enterprises even face the risk of bankruptcy in the competition. This paper takes Pinduoduo as the research object, evaluates and analyzes its business performance in combination with its operation in the past three years, entropy method and efficacy coefficient method, and then puts forward relevant suggestions to provide suggestions for the development of e-commerce enterprises.
