There have been many researches on advertising language;however,few of them are conducted in the framework of discourse analysis and take insights from sociolinguistics.In this paper I will analyze commercial advertis...There have been many researches on advertising language;however,few of them are conducted in the framework of discourse analysis and take insights from sociolinguistics.In this paper I will analyze commercial advertising language,consumer ads in particular,beyond the traditional way of description,but go a step further-to interpret advertising and focus more attention on the reflective and constitutive functions of commercial advertising language.展开更多
文摘There have been many researches on advertising language;however,few of them are conducted in the framework of discourse analysis and take insights from sociolinguistics.In this paper I will analyze commercial advertising language,consumer ads in particular,beyond the traditional way of description,but go a step further-to interpret advertising and focus more attention on the reflective and constitutive functions of commercial advertising language.