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对于4P到4C:国际营销中的4C营销组合创新探讨 被引量:2
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作者 杨江陵 《商情》 2014年第36期39-39,共1页
4P理论是市场营销的传统理论,但近些年来随着4C理论的提出和普及,4P理论受到了很大的冲击。这种冲击体现在多个方面,其中一个方面就是国际营销中的营销组合,以4C理论为基础的新式营销组合理论促成了营销组合的调整与创新,对国际营... 4P理论是市场营销的传统理论,但近些年来随着4C理论的提出和普及,4P理论受到了很大的冲击。这种冲击体现在多个方面,其中一个方面就是国际营销中的营销组合,以4C理论为基础的新式营销组合理论促成了营销组合的调整与创新,对国际营销市场产生了非常深远的影响。本文将分析这种新理论支撑的营销组合特征与要点,探究其与国际营销市场的适性关系,希望能从理论上增强对国际营销新形势的认识。 展开更多
关键词 4P理论 4C理论 国际营销 营销组合
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Enhanced Loading of ^(40)K from Natural Abundance Potassium Source with a High Performance 2D^+ MOT
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作者 杨江陵 龙云 +3 位作者 高威威 晋兰 左战春 王如泉 《Chinese Physics Letters》 SCIE CAS CSCD 2018年第3期22-24,共3页
40K is one of the most important atomic species for ultra-cold atomic physics. Due to the extremely low con- centration (0.012%) of 40K in natural abundance of potassium, most experiments use 4-10% enriched potassiu... 40K is one of the most important atomic species for ultra-cold atomic physics. Due to the extremely low con- centration (0.012%) of 40K in natural abundance of potassium, most experiments use 4-10% enriched potassium source, which have greatly suffered from the extremely low annual production and significant price hikes in recent years. Using naturally abundant potassium source, we capture 5.4 × 10 6 cold 40K atoms with the help of a high performance of two-dimensional magneto-optical trap (2D+ MOT), which is almost three orders of magnitude greater than previous results without the 2D+ MOT. The number of the 40K atoms is sufficient for most ultra-cold 40K experiments, and our approach provides an ideal alternative for the field. 展开更多
关键词 Enhanced Loading of MOT K from Natural Abundance Potassium Source with a High Performance 2D
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High-Performance Sodium Bose-Einstein Condensate Apparatus with a Hybrid Trap and Long-Distance Magnetic Transfer
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作者 张峰 龙云 +3 位作者 杨江陵 马国强 殷冀平 王如泉 《Chinese Physics Letters》 SCIE CAS CSCD 2015年第12期51-54,共4页
We report on the production of large sodium Bose^Einstein condensates in a hybrid of magnetic quadrupole and optical dipole trap. With an optimized spin-flip Zeeman slower, 2 ~ 1010 sodium atoms are captured in the ma... We report on the production of large sodium Bose^Einstein condensates in a hybrid of magnetic quadrupole and optical dipole trap. With an optimized spin-flip Zeeman slower, 2 ~ 1010 sodium atoms are captured in the magneto-optical trap (MOT). A long distance magnetic transfer setup moves the cold atom over 46cm from the MOT chamber to the UHV science chamber, which provides great optical access and long conservative trap lifetime. After evaporative cooling in the hybrid trap, we produce nearly pure condensates of 1 ~ 107 atoms with lifetime of 80 s in the optical dipole trap. 展开更多
关键词 MOT High-Performance Sodium Bose-Einstein Condensate Apparatus with a Hybrid Trap and Long-Distance Magnetic Transfer BEC
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