疫情解封后,随着经济的持续恢复,民航运输业快速发展,但市场竞争加剧,加之疫情带来的多重影响,航空运营面临前所未有的挑战。对此,本文以4Ps营销理论为基础,以河北航空客运市场营销为对象,系统分析了河北航空客运市场的运营环境,全面审...疫情解封后,随着经济的持续恢复,民航运输业快速发展,但市场竞争加剧,加之疫情带来的多重影响,航空运营面临前所未有的挑战。对此,本文以4Ps营销理论为基础,以河北航空客运市场营销为对象,系统分析了河北航空客运市场的运营环境,全面审视了其产品、价格、渠道、促销等策略,揭示其营销策略的短板,进而围绕航空产品优化、完善定价机制、优化销售渠道及创新促销方法等方面,提出河北航空客运市场营销的优化策略,为河北航空在复杂的市场环境中稳健发展提供有效借鉴,并为同类型航空公司提高市场竞争力提供参考。After the unsealing of the epidemic, with the continuous recovery of the economy, the civil aviation transportation industry has been developing rapidly, but with the intensified competition in the market, coupled with the multiple impacts brought about by the epidemic, the aviation operation is facing unprecedented challenges. In this regard, based on the 4Ps marketing theory and taking passenger transportation marketing of Hebei Airlines as the object, this paper systematically analyzes the operating environment of passenger transportation marketing of Hebei Airlines, comprehensively reviews its products, prices, channels, promotions and other strategies, reveals the shortcomings of its marketing strategy, and then puts forward the optimization strategy of passenger transportation marketing of Hebei Airlines around the optimization of airline products, perfecting the pricing mechanism, optimizing the sales channels and innovating the promotional methods. In this way, it provides an effective reference for Hebei Airlines to develop soundly in the complex market environment and provides a reference for the same type of airlines to improve their market competitiveness.展开更多
河北省平山县是旅游资源大县,改革开放以来,依托丰富的红色文化、生态自然、乡村民俗等资源,大力发展县域旅游,在精准扶贫开发、调整县域产业结构、优化县域生态环境、提高村民就业、改善社区民生等诸多方面,起到了重要的推动作用。“...河北省平山县是旅游资源大县,改革开放以来,依托丰富的红色文化、生态自然、乡村民俗等资源,大力发展县域旅游,在精准扶贫开发、调整县域产业结构、优化县域生态环境、提高村民就业、改善社区民生等诸多方面,起到了重要的推动作用。“十四五”以来,在全面建成小康社会向全面振兴乡村转型发展历程中,平山县坚持生态优先,深入挖掘县域特色旅游资源,走文旅融合的高质量发展道路,坚持县域旅游统筹创新发展,探索出了一条县域旅游助力乡村全面振兴的创新模式。基于此,论文以平山县各景区以及西柏坡镇、北庄村、李庄村和温塘镇等村庄为典型案例,详实分析平山县域旅游助力乡村振兴的模式与机制,在此基础上,分析平山县域旅游助力乡村振兴模式与机制存在的主要问题,进而提出促进平山县域旅游可持续发展的有效路径。Pingshan County, Hebei Province, is a large county with tourism resources. Since the reform and opening up, relying on rich red culture, ecological nature, rural folklore and other resources, it has vigorously developed county tourism, targeted poverty alleviation and development, adjusting the county’s industrial structure, optimizing the county’s ecological environment, improving villagers’ employment, improving community people’s livelihood, etc. In this aspect, it has played an important role in promoting it. Since the 14th Five-Year Plan, in the process of transformation and development from building a moderately prosperous society in an all-round way to the comprehensive revitalization of the countryside, Pingshan County has adhered to the priority of ecology, deeply explored the characteristic tourism resources of the county, took the high-quality development road of the integration of culture and tourism, adhered to the overall innovation and development of county-level tourism, and explored a county-level tourism to help the comprehensive revitalization of the countryside. Innovative model. Based on this, the paper is based on various scenic spots in Pingshan County and Xibaipo Town, Beizhuang Village, Lizhuang Village and Wentang Town as typical cases, and analyzes in detail the mode and mechanism of tourism in Pingshan County to help rural revitalization. On this basis, it analyzes the main problems of the model and mechanism of tourism in Pingshan County to help rural revitalization, and then puts forward an effective path to promote the sustainable development of tourism in Pingshan County.展开更多
文摘疫情解封后,随着经济的持续恢复,民航运输业快速发展,但市场竞争加剧,加之疫情带来的多重影响,航空运营面临前所未有的挑战。对此,本文以4Ps营销理论为基础,以河北航空客运市场营销为对象,系统分析了河北航空客运市场的运营环境,全面审视了其产品、价格、渠道、促销等策略,揭示其营销策略的短板,进而围绕航空产品优化、完善定价机制、优化销售渠道及创新促销方法等方面,提出河北航空客运市场营销的优化策略,为河北航空在复杂的市场环境中稳健发展提供有效借鉴,并为同类型航空公司提高市场竞争力提供参考。After the unsealing of the epidemic, with the continuous recovery of the economy, the civil aviation transportation industry has been developing rapidly, but with the intensified competition in the market, coupled with the multiple impacts brought about by the epidemic, the aviation operation is facing unprecedented challenges. In this regard, based on the 4Ps marketing theory and taking passenger transportation marketing of Hebei Airlines as the object, this paper systematically analyzes the operating environment of passenger transportation marketing of Hebei Airlines, comprehensively reviews its products, prices, channels, promotions and other strategies, reveals the shortcomings of its marketing strategy, and then puts forward the optimization strategy of passenger transportation marketing of Hebei Airlines around the optimization of airline products, perfecting the pricing mechanism, optimizing the sales channels and innovating the promotional methods. In this way, it provides an effective reference for Hebei Airlines to develop soundly in the complex market environment and provides a reference for the same type of airlines to improve their market competitiveness.
文摘河北省平山县是旅游资源大县,改革开放以来,依托丰富的红色文化、生态自然、乡村民俗等资源,大力发展县域旅游,在精准扶贫开发、调整县域产业结构、优化县域生态环境、提高村民就业、改善社区民生等诸多方面,起到了重要的推动作用。“十四五”以来,在全面建成小康社会向全面振兴乡村转型发展历程中,平山县坚持生态优先,深入挖掘县域特色旅游资源,走文旅融合的高质量发展道路,坚持县域旅游统筹创新发展,探索出了一条县域旅游助力乡村全面振兴的创新模式。基于此,论文以平山县各景区以及西柏坡镇、北庄村、李庄村和温塘镇等村庄为典型案例,详实分析平山县域旅游助力乡村振兴的模式与机制,在此基础上,分析平山县域旅游助力乡村振兴模式与机制存在的主要问题,进而提出促进平山县域旅游可持续发展的有效路径。Pingshan County, Hebei Province, is a large county with tourism resources. Since the reform and opening up, relying on rich red culture, ecological nature, rural folklore and other resources, it has vigorously developed county tourism, targeted poverty alleviation and development, adjusting the county’s industrial structure, optimizing the county’s ecological environment, improving villagers’ employment, improving community people’s livelihood, etc. In this aspect, it has played an important role in promoting it. Since the 14th Five-Year Plan, in the process of transformation and development from building a moderately prosperous society in an all-round way to the comprehensive revitalization of the countryside, Pingshan County has adhered to the priority of ecology, deeply explored the characteristic tourism resources of the county, took the high-quality development road of the integration of culture and tourism, adhered to the overall innovation and development of county-level tourism, and explored a county-level tourism to help the comprehensive revitalization of the countryside. Innovative model. Based on this, the paper is based on various scenic spots in Pingshan County and Xibaipo Town, Beizhuang Village, Lizhuang Village and Wentang Town as typical cases, and analyzes in detail the mode and mechanism of tourism in Pingshan County to help rural revitalization. On this basis, it analyzes the main problems of the model and mechanism of tourism in Pingshan County to help rural revitalization, and then puts forward an effective path to promote the sustainable development of tourism in Pingshan County.
