哈尔滨市冰雪旅游高质量发展策略研究

冰雪旅游高质量发展是践行“冰天雪地也是金山银山”发展理念,推动体育强国、健康中国建设的重要途径。作为冰雪产业的核心业态,冰雪旅游如何实现高质量发展备受业界及学界关注。冰城哈尔滨依托得天独厚的冰雪自然和人文旅游资源带动了地方经济发展,有重要的研究价值和研究代表性。因此,本文着眼于哈尔滨市冰雪旅游资源优势,以两山理论为指导,立足“冰天雪地是金山银山”发展理念,分析哈尔滨市冰雪旅游产业的总体现状和主要特点,发现哈尔滨市冰雪旅游高质量发展过程中存在的问题,围绕消费市场“热雪沸腾”但旅游供需不匹配、服务形象不稳定、受季节制约显著、旅游开发造成的生态环境问题突出等问题,提出哈尔滨市冰雪旅游高质量发展策略,促进哈尔滨市冰雪旅游高质量发展,从而丰富体育强国、健康中国建设的理论研究。The high-quality development of ice and snow tourism is an important way to implement General Secretary Xi Jinping’s development concept of “ice and snow are also mountains of gold and silver” and to promote the construction of a strong sports country and a healthy China. As the core format of the ice and snow industry, how ice and snow tourism can achieve high-quality development has attracted much attention from the industry and academia. The ice city Harbin relies on its unique ice and snow natural and cultural tourism resources to drive local economic development, and has important research value and research representativeness. Therefore, this article focuses on the advantages of Harbin’s ice and snow tourism resources, guided by the Two Mountains Theory, and based on the development concept of “ice and snow are mountains of gold and silver”, analyzes the overall current situation and main characteristics of Harbin’s ice and snow tourism industry, and finds that Harbin’s ice and snow tourism is of high quality problems existing in the development process, focusing on the “hot and snowy” consumer market but the mismatch between tourism supply and demand, unstable service image, significant seasonal constraints, and prominent ecological and environmental problems caused by tourism development. This will put forward the high-quality ice and snow tourism in Harbin development strategies to promote the high-quality development of ice and snow tourism in Harbin, thereby enriching theoretical research on building a sports power and a healthy China.

华莱士营销策略研究

如今,西式快餐业蓬勃发展,在餐饮产业中的地位越来越重要。近年来,华莱士门店规模迅速扩张,已然跃居为我国本土最大的快餐企业。但若想在变化的消费市场中保持竞争优势,则需不断创新营销策略。本文利用4P和4C营销理论分别从供给方和需求方对华莱士营销策略进行研究,阐述华莱士在营销中存在的问题并提出对策,对我国其它餐饮公司的营销具有借鉴意义。

石家庄乡村康养旅游高质量发展路径探究

随着人口老龄化进程的加快,我国康养旅游业市场规模逐渐扩大。本文对石家庄乡村康养旅游资源的类型、发展要素、存在的问题等方面进行研究,发现其存在产业融合度较差,乡村康养资源综合开发利用率低;康养产业中低端化,高端乡村康养产品缺乏;康养产业管理化水平不高,康养人才培养任重道远等问题。为解决这些问题,提出推进康养综合体建设,促进康养产业与其他产业融合;实施乡村康养产业创新工程,开发高端乡村康养产品;加强乡村康养人才培养,促进乡村康养专业化管理等乡村康养旅游高质量发展的策略,希望能够对石家庄乡村康养旅游业的发展起到积极的推动作用,也能够为河北省其他地区发展乡村康养旅游提供参考。

秦皇岛乡村康养旅游发展策略研究

在健康中国和人口老龄化的背景下,健康及养老已经成为备受国民关注的新兴产业,我国已初步建立以居家养老为基础、以社区养老为依托、以机构养老为补充的养老体系,出现了以乡村康养旅游为代表的集旅游、养生、养老、养心于一体的融合性产业发展趋势。秦皇岛地处渤海经济圈中心地带,是京津冀地区理想的康养旅游目的地。本文将分析秦皇岛乡村康养旅游产业发展现状,阐述秦皇岛乡村康养旅游产业现存问题并提出解决对策,对秦皇岛乡村康养旅游发展有一定的理论和现实意义。