This thesis focuses on the translation of trademark in international trade.Good quality is considered theonly qualification for a product to sell well.However,successful translation of trademark is essential in promot...This thesis focuses on the translation of trademark in international trade.Good quality is considered theonly qualification for a product to sell well.However,successful translation of trademark is essential in promoting aproduct.The author examines the translation of trademark from four main aspects:conciseness,suggestivity,association and cultural difference.展开更多
文摘This thesis focuses on the translation of trademark in international trade.Good quality is considered theonly qualification for a product to sell well.However,successful translation of trademark is essential in promoting aproduct.The author examines the translation of trademark from four main aspects:conciseness,suggestivity,association and cultural difference.