本文运用了文献资料、逻辑归类等方法对新质生产力视域下电子商务与体育产业的融合发展进行研究。研究发现:新质生产力视域下电子商务与体育产业融合面临着智能体育设备兼容性挑战、沉浸式体验打造的技术成本挑战、个性化服务强化方面...本文运用了文献资料、逻辑归类等方法对新质生产力视域下电子商务与体育产业的融合发展进行研究。研究发现:新质生产力视域下电子商务与体育产业融合面临着智能体育设备兼容性挑战、沉浸式体验打造的技术成本挑战、个性化服务强化方面的挑战、区块链技术在体育电商中应用方面的挑战以及跨境电商与体育产业全球化方面的挑战。提出电子商务与体育产业融合优化方案,即智能体育设备的深度融合、沉浸式体验的打造、个性化服务的强化、区块链技术在体育电商中的应用和跨境电商与体育产业全球化。This article uses methods such as literature review and logical classification to study the integrated development of e-commerce and sports industry from the perspective of new quality productivity. Research has found that the challenges faced by the integration of e-commerce and sports industry from the perspective of new quality productivity include compatibility challenges of intelligent sports equipment, technological cost challenges in creating immersive experiences, challenges in enhancing personalized services, challenges in the application of blockchain technology in sports e-commerce, and challenges in the globalization of cross-border e-commerce and sports industry. Propose an optimization plan for the integration of e-commerce and the sports industry, which includes the deep integration of intelligent sports devices, the creation of immersive experiences, the strengthening of personalized services, the application of blockchain technology in sports e-commerce, and the globalization of cross-border e-commerce and the sports industry.展开更多
文摘本文运用了文献资料、逻辑归类等方法对新质生产力视域下电子商务与体育产业的融合发展进行研究。研究发现:新质生产力视域下电子商务与体育产业融合面临着智能体育设备兼容性挑战、沉浸式体验打造的技术成本挑战、个性化服务强化方面的挑战、区块链技术在体育电商中应用方面的挑战以及跨境电商与体育产业全球化方面的挑战。提出电子商务与体育产业融合优化方案,即智能体育设备的深度融合、沉浸式体验的打造、个性化服务的强化、区块链技术在体育电商中的应用和跨境电商与体育产业全球化。This article uses methods such as literature review and logical classification to study the integrated development of e-commerce and sports industry from the perspective of new quality productivity. Research has found that the challenges faced by the integration of e-commerce and sports industry from the perspective of new quality productivity include compatibility challenges of intelligent sports equipment, technological cost challenges in creating immersive experiences, challenges in enhancing personalized services, challenges in the application of blockchain technology in sports e-commerce, and challenges in the globalization of cross-border e-commerce and sports industry. Propose an optimization plan for the integration of e-commerce and the sports industry, which includes the deep integration of intelligent sports devices, the creation of immersive experiences, the strengthening of personalized services, the application of blockchain technology in sports e-commerce, and the globalization of cross-border e-commerce and the sports industry.