近年来,农村电子商务助力乡村振兴已成为乡村振兴战略的重要支柱,不仅对农业转型升级、城乡一体化发展起到了重要作用,也在农民收入增长、产业调整、稳定就业和脱贫攻坚等方面彰显了重要价值。基于此,文章立足农村电商对乡村振兴的驱动...近年来,农村电子商务助力乡村振兴已成为乡村振兴战略的重要支柱,不仅对农业转型升级、城乡一体化发展起到了重要作用,也在农民收入增长、产业调整、稳定就业和脱贫攻坚等方面彰显了重要价值。基于此,文章立足农村电商对乡村振兴的驱动作用与重要意义,分析了甘肃农村电商发展面临的困境,提出了完善农村基础设施建设、打造农村电商品牌金名片、加强人才队伍建设等对策,以期为甘肃农村电商的发展提供理论参考和实践依据。In recent years, rural e-commerce has become an important pillar of rural revitalization strategy. It not only plays an important role in agricultural transformation and upgrading, and urban-rural integration development, but also highlights its important value in farmers’ income growth, industrial adjustment, stable employment and poverty alleviation. Based on this, based on the driving role and significance of rural e-commerce to rural revitalization, the paper analyzes the difficulties faced by the development of rural e-commerce in Gansu, and puts forward countermeasures such as improving rural infrastructure construction, building rural e-commerce brand gold cards, and strengthening talent team construction, in order to provide theoretical reference and practical basis for the development of rural e-commerce in Gansu.展开更多
文摘近年来,农村电子商务助力乡村振兴已成为乡村振兴战略的重要支柱,不仅对农业转型升级、城乡一体化发展起到了重要作用,也在农民收入增长、产业调整、稳定就业和脱贫攻坚等方面彰显了重要价值。基于此,文章立足农村电商对乡村振兴的驱动作用与重要意义,分析了甘肃农村电商发展面临的困境,提出了完善农村基础设施建设、打造农村电商品牌金名片、加强人才队伍建设等对策,以期为甘肃农村电商的发展提供理论参考和实践依据。In recent years, rural e-commerce has become an important pillar of rural revitalization strategy. It not only plays an important role in agricultural transformation and upgrading, and urban-rural integration development, but also highlights its important value in farmers’ income growth, industrial adjustment, stable employment and poverty alleviation. Based on this, based on the driving role and significance of rural e-commerce to rural revitalization, the paper analyzes the difficulties faced by the development of rural e-commerce in Gansu, and puts forward countermeasures such as improving rural infrastructure construction, building rural e-commerce brand gold cards, and strengthening talent team construction, in order to provide theoretical reference and practical basis for the development of rural e-commerce in Gansu.