Low market share, small scale, inappropriate product structure, relativelyhigh market concentration, and heavy dependence on Asian markets such as Japan and Korea are some ofthe characteristics of the current exportat...Low market share, small scale, inappropriate product structure, relativelyhigh market concentration, and heavy dependence on Asian markets such as Japan and Korea are some ofthe characteristics of the current exportation status of traditional Chinese medicinal materials(TCMM). The profound reasons for these problems lie in the cultural, technological and informativebarriers between TCMM and the international market as well as the underdevelopment of TCMMmodernization. Therefore, measures should be taken to enhance the cultural exchange and strategiccooperation in TCMM marketing with international organizations, implement a standardization of TCMM,establish information sharing and other supporting mechanisms, and accelerate TCMM modernizationand innovation.展开更多
文摘Low market share, small scale, inappropriate product structure, relativelyhigh market concentration, and heavy dependence on Asian markets such as Japan and Korea are some ofthe characteristics of the current exportation status of traditional Chinese medicinal materials(TCMM). The profound reasons for these problems lie in the cultural, technological and informativebarriers between TCMM and the international market as well as the underdevelopment of TCMMmodernization. Therefore, measures should be taken to enhance the cultural exchange and strategiccooperation in TCMM marketing with international organizations, implement a standardization of TCMM,establish information sharing and other supporting mechanisms, and accelerate TCMM modernizationand innovation.
